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Home and Garden in Poland

Publisher Euromonitor International
Published Jun 04, 2025
Length 47 Pages
SKU # EP20081089

Description

Performance was muted for home garden in Poland in 2024, with both current and constant value sales falling. Though inflation eased, it was still an issue, and the war in neighbouring Ukraine also continued to have a destabilising impact. That being said, certain segments proved resilient and innovation and shifting consumer preferences helped boost growth. Within gardening, advanced equipment such as robotic lawn mowers and automated irrigation systems performed strongly, driven by urban garde...

Euromonitor International's Home and Garden in Poland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

47 Pages
Home and Garden in Poland
Euromonitor International
June 2025
List Of Contents And Tables
HOME AND GARDEN IN POLAND
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2019-2024
Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN POLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Gardening equipment accounts for most value sales, but garden care strongest performer
Evergreen holds on to top spot, by prioritising affordability, accessibility, and environmental responsibility
Home improvement and gardening stores dominate, though e-commerce gains most value share
PROSPECTS AND OPPORTUNITIES
Steady growth, though profit margins tight
Consumer demand for eco-friendly and automated gardening tools set to rise
Climate change to transform home gardening in Poland by 2035
CATEGORY DATA
Table 33 Sales of Gardening by Category: Value 2019-2024
Table 34 Sales of Gardening by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of Gardening: % Value 2020-2024
Table 36 LBN Brand Shares of Gardening: % Value 2021-2024
Table 37 Distribution of Gardening by Format: % Value 2019-2024
Table 38 Forecast Sales of Gardening by Category: Value 2024-2029
Table 39 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN POLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Paint and wall coverings lead amid shifting consumer priorities and design trends
Akzo Nobel gains top spot in 2024
Grocery retailers steal some value share
PROSPECTS AND OPPORTUNITIES
Power tools set to drive growth over forecast period
Tech innovations transform home improvement
Affordable prices remain key to attracting price sensitive consumers
CATEGORY DATA
Table 10 Sales of Home Improvement by Category: Value 2019-2024
Table 11 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 13 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 14 Distribution of Home Improvement by Format: % Value 2019-2024
Table 15 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN POLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Homewares best peformer in 2024
Ikea continues to lead, and Le Creuset gains most value share
Supermarkets steal significant value share
PROSPECTS AND OPPORTUNITIES
Positive growth over forecast
Smart and hygienic innovations set to reshape homewares in Poland
Sustainable and biodegradable homewares poised for strong growth
CATEGORY DATA
Table 17 Sales of Homewares by Category: Value 2019-2024
Table 18 Sales of Homewares by Category: % Value Growth 2019-2024
Table 19 Sales of Homewares by Material: % Value 2019-2024
Table 20 NBO Company Shares of Homewares: % Value 2020-2024
Table 21 LBN Brand Shares of Homewares: % Value 2021-2024
Table 22 Distribution of Homewares by Format: % Value 2019-2024
Table 23 Forecast Sales of Homewares by Category: Value 2024-2029
Table 24 Forecast Sales of Homewares by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN POLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fall in current value sales in 2024
Ikea remains on top and gains further value share
E-commerce performs strongly
PROSPECTS AND OPPORTUNITIES
Saturation and economic uncertainty dampens value sales
AI and automation in furniture design and production set to revolutionise home furnishings
Consumera highly price sensitive over forecast period
CATEGORY DATA
Table 25 Sales of Home Furnishings by Category: Value 2019-2024
Table 26 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 28 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 29 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 30 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 31 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 32 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029

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