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Home and Garden in Japan

Publisher Euromonitor International
Published Jun 04, 2025
Length 45 Pages
SKU # EP20081117

Description

In 2024, Japan’s home and garden market witnessed mixed performances across the various categories. For instance, homewares and home furnishings experienced growth in current value terms in 2024, supported by urbanisation, the shift to smaller living spaces, and an increased focus on aesthetics, multifunctionality, and sustainable living. E-commerce and minimalist design preferences further bolstered demand for homewares. Meanwhile leading brands like Toto, LIXIL, and Makita fuelled the growth o...

Euromonitor International's Home and Garden in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

45 Pages
Home and Garden in Japan
Euromonitor International
June 2025
List Of Contents And Tables
HOME AND GARDEN IN JAPAN
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2019-2024
Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Limited outdoor space in urban areas affecting participation in traditional gardening activities
Innovation and sustainability redefine the gardening landscape
Home improvement and gardening stores dominate sales in 2024
PROSPECTS AND OPPORTUNITIES
Eco-friendly gardening trends shaping the future of Japan’s horticulture market
Innovative gardening solutions drive market growth in Japan
Sustainable solutions set to drive growth in Japan’s home improvement gardening stores
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2019-2024
Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Gardening: % Value 2020-2024
Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
Table 14 Distribution of Gardening by Format: % Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales decline due to high interest rates, inflation, and changes in consumer behavior
Toto on the right path while Fiskars comes to the fore with appealing hand tools
Home products specialists focus on offering improved shopping experiences as competition from e-commerce grows
PROSPECTS AND OPPORTUNITIES
Sales of other home improvement set to benefit from focus on smart home products
Sustainability concerns expected to drive sales of home improvement in Japan
Rising demand for multifunctional designs, eco-friendly materials, and e-commerce
CATEGORY DATA
Table 17 Sales of Home Improvement by Category: Value 2019-2024
Table 18 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 20 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 21 Distribution of Home Improvement by Format: % Value 2019-2024
Table 22 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 23 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales benefit from the push towards healthy and efficient home cooking solutions
Competitive gains fueled by strategic expansion, digital integration, and consumer-centric innovation in Japan’s homewares market
Retailers focus on store expansions, omnichannel integration, and curated shopping experiences
PROSPECTS AND OPPORTUNITIES
Homewares expected to face challenges over the forecast period
Innovation likely to be driven by concerns around sustainability and compact living
E-commerce expected to win further share
CATEGORY DATA
Table 24 Sales of Homewares by Category: Value 2019-2024
Table 25 Sales of Homewares by Category: % Value Growth 2019-2024
Table 26 Sales of Homewares by Material: % Value 2019-2024
Table 27 NBO Company Shares of Homewares: % Value 2020-2024
Table 28 LBN Brand Shares of Homewares: % Value 2021-2024
Table 29 Distribution of Homewares by Format: % Value 2019-2024
Table 30 Forecast Sales of Homewares by Category: Value 2024-2029
Table 31 Forecast Sales of Homewares by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Urbanisation, ageing population, and demand for multifunctional living solutions drives growth in home furnishings
Competition heats up as players invest in new innovations
E-commerce emerges as the most dynamic distribution channel in 2024
PROSPECTS AND OPPORTUNITIES
Home furnishings set focus on maximising the use of limited space
Retailers responding to the latest trends to push sales
Sustainability and innovation set to inform demand in home furnishings
CATEGORY DATA
Table 32 Sales of Home Furnishings by Category: Value 2019-2024
Table 33 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 34 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 35 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 36 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 37 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 38 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029

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