Home and Garden in Italy

In 2024, home and garden in Italy recorded a decline in retail value sales, facing significant challenges from both global and local factors. High inflation, rising grocery and energy costs challenged household budgets and led many consumers to delay non-essential household projects. Furthermore, the reduction in renovation incentives, such as the Superbonus, which lowered the tax credit benefit to 70%, removed a key motivator for home upgrades. Homeowners who had already completed significant r...

Euromonitor International's Home and Garden in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.