Home and Garden in China

In 2024, sales of home and garden products in China saw significant growth across several key categories. Gardening products experienced a surge in interest in urban areas, driven by limited outdoor space and a growing focus on sustainable living, while sales were also supported by government policies promoting urban agriculture. The home furnishings market also grew substantially, fuelled by consumer demand for smart home technology, eco-friendly products, and multi-functional furniture. This s...

Euromonitor International's Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home and Garden in China
Euromonitor International
June 2025
List Of Contents And Tables
HOME AND GARDEN IN CHINA
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2019-2024
Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Gardening gains ground in China amid growing demand for sustainable and self-reliant living
Hongyue leads gardening through strategic alliances and digital innovation
Home products specialists dominate gardening sales but e-commerce on the rise
PROSPECTS AND OPPORTUNITIES
Eco-conscious urban living set to drive growth in China's gardening market
AI-driven DTC growth reshaping China's e-commerce landscape
Indoor plants could be a focus of innovation as consumers pursue more sustainable lifestyles
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2019-2024
Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Gardening: % Value 2020-2024
Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
Table 14 Distribution of Gardening by Format: % Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Lighting a key growth driver for home furnishings
Oppein leads home furnishings through innovation and green transformation
Non-grocery retailers continue to thrive amid growing e-commerce influence
PROSPECTS AND OPPORTUNITIES
Outdoor living set to gain momentum
E-commerce set to increase its role in home furnishings
Smart home furnishings offer a gimpse of the future
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2019-2024
Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Home improvement sales decline in 2024 due to struggling property market
Nippon Paint extends its lead in home improvement in 2024 while Seagull soars
E-commerce and grocery retailers gain ground in home improvement
PROSPECTS AND OPPORTUNITIES
Sales set to contract amid housing slump with kitchen sinks one of the few bright spots
E-commerce to redefine home improvement in China through innovation and omnichannel integration
Innovation expected to focus on delivering greener and healthier products
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2019-2024
Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Homewares sees strong growth driven by economic factor, consumer shifts in preferences
Zhejiang Supor and Anhui Deli drive innovation and strategic growth in China’s homewares market
E-commerce leads distribution due to shifting consumer shopping habits
PROSPECTS AND OPPORTUNITIES
Homewares in China set for gradual growth boosted by focus on home cooking
AI set to redefine homewares by blending online innovation with offline expertise
New regulation could impact new product development over the forecast period
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2019-2024
Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
Table 34 Sales of Homewares by Material: % Value 2019-2024
Table 35 NBO Company Shares of Homewares: % Value 2020-2024
Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
Table 37 Distribution of Homewares by Format: % Value 2019-2024
Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029

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