Home and Garden in Brazil

Sales of home and garden maintained a positive performance in Brazil in 2024, albeit at a lower level of growth than seen across the previous two years. This slowdown is attributed to persistent macroeconomic challenges, including higher-than-expected inflation and interest rates. Whilst inflation is slowing down compared to the spikes seen in 2021 and 2022, it remains at levels higher than ideal. These pressures have tightened consumer credit and curbed spending on big-ticket items, such as fur...

Euromonitor International's Home and Garden in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home and Garden in Brazil
Euromonitor International
June 2025
List Of Contents And Tables
HOME AND GARDEN IN BRAZIL
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2019-2024
Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Urban and small-space gardening techniques continue to gain in popularity
Tramontina maintains company lead while Forth Jardim shows the most dynamic growth
Grocery retailers expand their ranges of gardening supplies to attract one-stop-shop consumers
PROSPECTS AND OPPORTUNITIES
Gardening set to maitain ongoing positive sales, at lower yet stable levels of value growth
Urban gardening to thrive, with vertical farming and a focus on healthy living
Consumers set to embrace convenience with automated tools and user-friendly products
CATEGORY DATA
Table 33 Sales of Gardening by Category: Value 2019-2024
Table 34 Sales of Gardening by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of Gardening: % Value 2020-2024
Table 36 LBN Brand Shares of Gardening: % Value 2021-2024
Table 37 Distribution of Gardening by Format: % Value 2019-2024
Table 38 Forecast Sales of Gardening by Category: Value 2024-2029
Table 39 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Brazil's home improvement sector sees stronger growth in 2024 compared to 2023
BASF maintains its lead, while Makita and Apex Tool Group shows the strongest growth
Retailers extend their in-store offerings to the digital space to attract consumers
PROSPECTS AND OPPORTUNITIES
Sales expected to slow down and stabilise, while floor tiles is tipped as a category to watch
Power tools will increasingly focus on sustainability, safety, and smart technology
CATEGORY DATA
Table 10 Sales of Home Improvement by Category: Value 2019-2024
Table 11 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 13 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 14 Distribution of Home Improvement by Format: % Value 2019-2024
Table 15 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales of homewares supported by cultural shifts towards home-centric lifestyles
Tramontina SA maintains its lead in homewares and partners with Just Eat for porcelain plate promotion
Online convenience and the offline in-person experiences combine to boost sales
PROSPECTS AND OPPORTUNITIES
Sales expected to decrease over the forecast period, albeit consumers will continue to demand stylish dining products
Multi-functional kitchenware to grow, as urbanisation reshapes consumer preferences
New legislations for metal cookware now in place
CATEGORY DATA
Table 17 Sales of Homewares by Category: Value 2019-2024
Table 18 Sales of Homewares by Category: % Value Growth 2019-2024
Table 19 Sales of Homewares by Material: % Value 2019-2024
Table 20 NBO Company Shares of Homewares: % Value 2020-2024
Table 21 LBN Brand Shares of Homewares: % Value 2021-2024
Table 22 Distribution of Homewares by Format: % Value 2019-2024
Table 23 Forecast Sales of Homewares by Category: Value 2024-2029
Table 24 Forecast Sales of Homewares by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Home furnishings sales growth slows due to economic headwinds
Itatiaia Móveis maintains lead in home furnishings, with a focus on sustainability
In-store sales remain the most relevant, while retailers expand their omnichannel presence
PROSPECTS AND OPPORTUNITIES
Home furnishings will see slowly increasing value growth over the forecast period
Modular and multifunctional furniture to gain popularity as consumers seek space optimisation
Brazilian furniture sector poised for growth, showcasing design innovation on the global stage
CATEGORY DATA
Table 25 Sales of Home Furnishings by Category: Value 2019-2024
Table 26 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 28 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 29 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 30 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 31 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 32 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029

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