Home and Garden in Argentina

In 2024, home and garden in Argentina experienced strong growth, primarily fuelled by the rise of urban gardening and a broader shift toward sustainability. Urban consumers, particularly in cities such as Buenos Aires and Rosario, embraced compact and eco-friendly solutions including vertical gardens, hydroponic systems, and smart planters. This trend was driven by a desire to reconnect with nature, enhance wellbeing, and make better use of limited space. At the same time, a surge in do-it-yours...

Euromonitor International's Home and Garden in Argentina report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home and Garden in Argentina
Euromonitor International
June 2025
List Of Contents And Tables
HOME AND GARDEN IN ARGENTINA
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2019-2024
Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Urban gardening and sustainability drive growth in Argentina's gardening sector in 2024
Battery-powered innovation and sustainability drive growth for Stihl and Honda in Argentina’s gardening equipment market
Retailers in Argentina adapt to inflation and shifting consumer habits through omnichannel strategies and expanded home and garden offerings
PROSPECTS AND OPPORTUNITIES
Slowed growth expected in Argentina’s gardening category amid economic challenges
Climate change drives innovation in gardening in Argentina with focus on resilience and sustainability
Technology and sustainability drive innovation in gardenining in Argentina
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2019-2024
Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Gardening: % Value 2020-2024
Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
Table 14 Distribution of Gardening by Format: % Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
DIY culture and digital platforms reshape home improvement in Argentina
Leading players invest in operational efficiency and sustainability to drive competitive advantage
Non-grocery retailers dominate due to breadth of offering and omnichannel presence
PROSPECTS AND OPPORTUNITIES
Economic uncertainty slows growth, but DIY culture sustains market engagement
Rental demand, renovations and suburban growth to reshape housing and home improvement needs
Emerging technologies expected to elevate customisation, efficiency and smart living
CATEGORY DATA
Table 17 Sales of Home Improvement by Category: Value 2019-2024
Table 18 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 20 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 21 Distribution of Home Improvement by Format: % Value 2019-2024
Table 22 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 23 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dining category fuels growth through design, culture and digital accessibility
Rigolleau leads a dynamic competitive landscape by combining tradition with innovation
Non-grocery retailers dominate the market through breadth of range and omnichannel strategies
PROSPECTS AND OPPORTUNITIES
Economic turbulence expected to dampen growth and shift spending priorities
Demographic segmentation to influence product design and retail strategies
Innovation to drive premiumisation through functionality, hygiene and smart features
CATEGORY DATA
Table 24 Sales of Homewares by Category: Value 2019-2024
Table 25 Sales of Homewares by Category: % Value Growth 2019-2024
Table 26 Sales of Homewares by Material: % Value 2019-2024
Table 27 NBO Company Shares of Homewares: % Value 2020-2024
Table 28 LBN Brand Shares of Homewares: % Value 2021-2024
Table 29 Distribution of Homewares by Format: % Value 2019-2024
Table 30 Forecast Sales of Homewares by Category: Value 2024-2029
Table 31 Forecast Sales of Homewares by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Home furnishings in Argentina thrives in 2024 with e-commerce growth and evolving consumer preferences
Local brands gain ground through multi-brand strategies and modular innovation
Retailers leverage affordability and digital tools to boost home furnishings sales
PROSPECTS AND OPPORTUNITIES
Lighting category shines in home furnishings in Argentina with energy efficiency and smart tech
Budget-friendly furniture gains traction in Argentina amid economic challenges
Innovations reshape Argentina's home furnishings market in 2024, focusing on sustainability and multifunctionality
CATEGORY DATA
Table 32 Sales of Home Furnishings by Category: Value 2019-2024
Table 33 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 34 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 35 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 36 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 37 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 38 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029

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