
Germany Home Improvement
Description
Home Improvement in Germany
In 2023, value sales of home improvement in Germany witnessed a decline, in line with the contraction in new home construction projects and persistently high lending rates along with elevated raw material costs in the building trade, driving a slowdown in renovation projects in the country. As such, home improvement products tied to large-scale renovations, such as kitchen sinks, bathroom and sanitaryware, and flooring, witnessed the greatest declines in value sales.
Euromonitor International's Home Improvement in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
21 Pages
- Home Improvement in Germany
- Euromonitor International
- May 2024
- List Of Contents And Tables
- HOME IMPROVEMENT IN GERMANY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Adverse macroeconomic conditions drive negative sales in home improvement
- Home paint players cater for market trends in attempt to sustain demand
- Power tools more resilient as consumers retain interest in DIY
- PROSPECTS AND OPPORTUNITIES
- Retail e-commerce more suited to certain home improvement products than others
- Sustainability expected to drive innovation in flooring, power tools and more
- CATEGORY DATA
- Table 1 Sales of Home Improvement by Category: Value 2018-2023
- Table 2 Sales of Home Improvement by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Home Improvement: % Value 2019-2023
- Table 4 LBN Brand Shares of Home Improvement: % Value 2020-2023
- Table 5 Distribution of Home Improvement by Format: % Value 2018-2023
- Table 6 Forecast Sales of Home Improvement by Category: Value 2023-2028
- Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
- HOME AND GARDEN IN GERMANY
- EXECUTIVE SUMMARY
- Home and garden in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home and garden?
- MARKET DATA
- Table 8 Sales of Home and Garden by Category: Value 2018-2023
- Table 9 Sales of Home and Garden by Category: % Value Growth 2018-2023
- Table 10 NBO Company Shares of Home and Garden: % Value 2019-2023
- Table 11 LBN Brand Shares of Home and Garden: % Value 2020-2023
- Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
- Table 13 Distribution of Home and Garden by Format: % Value 2018-2023
- Table 14 Distribution of Home and Garden by Format and Category: % Value 2023
- Table 15 Forecast Sales of Home and Garden by Category: Value 2023-2028
- Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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