Category: General Cosmetics & Personal Care
General Cosmetics & Personal Care market research reports by Euromonitor International
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Tissue and Hygiene in Finland
Three main factors influenced the tissue and hygiene market in Finland in 2024. The first was demographic shifts, with population growth and an ageing society driving demand in key categories, including adult incontinence and away-from-home hygiene products. Secondly, innovation played a central rol ... Read More
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Tissue and Hygiene in Serbia
Tissue and hygiene registered modest current value and volume growth in 2024 in Serbia. While inflation eased, consumers continued to be price sensitive after several years of price hikes. In response, players offered frequent promotions and discounts to drive sales. Demographics also had an impact ... Read More
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Tissue and Hygiene in Uzbekistan
Growth in retail current value sales of tissue and hygiene slowed significantly in 2024 but continued to increase at a robust rate. As local consumers increasingly prioritised personal hygiene in their daily routines, especially in urban areas, products that offer ease of use and portability, such a ... Read More
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Tissue and Hygiene in Indonesia
In 2024, tissue and hygiene in Indonesia registered a decline in current value sales, mainly driven by a sharper decrease in nappies/diapers/pants. In general, slow growth factors arose from global economic issues that impacted supply chains, the cost of materials, and fluctuating exchange rates. Du ... Read More
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Wipes in Uruguay
Wipes registered both healthy current value and volume growth in Uruguay in 2024. One key factor that contributed to the positive performance was a significant drop in cross-border shopping into Argentina, due to the appreciation of the Argentine peso. There was also a significant decline in smuggli ... Read More
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Away-From-Home Tissue and Hygiene in Uruguay
Away-from hygiene registered modest current growth in Uruguay in 2024, though constant value sales were unchanged. AFH paper towels accounted for most value sales and also registered the highest current value and volume growth. Paper towels benefitted from the sharp reduction in cross-border shoppin ... Read More
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Wipes in Serbia
Wipes registered healthy current value growth in Serbia in 2024, though volume growth was more muted, but still positive. Value sales were also boosted due to increased prices. Euromonitor International's Wipes in Serbia report offers a comprehensive guide to the size and shape of the market at a na ... Read More
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Retail Adult Incontinence in Morocco
Sales of retail adult incontinence products in Morocco rose by 24% in current value terms in 2024, reaching a total of MAD402 million. This growth was spurred by an ageing population, along with greater awareness and improved product availability. Volume sales also experienced dynamic expansion, ris ... Read More
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Wipes in Indonesia
Overall, wipes sales in Indonesia declined in 2024, influenced by the downturn in baby diaper sales, which accounted for the vast majority of sales in the category. Although baby wipes were also used for adult incontinence, the slower growth in adult incontinence sales further contributed to the sta ... Read More
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Tissue and Hygiene in Laos
In 2024, tissue and hygiene in Laos experienced significant value growth, driven by several factors. Rising disposable incomes, the gradual expansion of the middle class, and improved hygiene and sanitation practices contributed to increased sales. International organisations, particularly UN agenci ... Read More
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Wipes in Finland
Growth in wipes in Finland in 2024 continued to be driven by consumer demand for convenience, efficiency, and ease of use. Whether for home care or personal hygiene, wipes appeal to consumers looking to minimise effort and simplify cleaning routines. Their ready-to-use, disposable nature also makes ... Read More
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Rx/Reimbursement Adult Incontinence in Serbia
Rx/reimbursement adult incontinence registered healthy current value and volume growth in Serbia in 2024, with an ageing population supporting growth. In addition, with consumer purchasing power under pressure, more users have sought medical prescriptions to help with the cost of adult incontinence. ... Read More
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Retail Adult Incontinence in Uzbekistan
The rate of growth in current value sales of retail adult incontinence slowed significantly but remained strong in 2024, with the rate of growth in volume sales accelerating. Despite a deceleration in current value sales growth, moderate/heavy adult incontinence remained the best-performing category ... Read More
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Tissue and Hygiene in Lebanon
Tissue and hygiene saw strong growth in current value terms in Lebanon in 2024, but this was due to high inflation and rising prices rather than an increase in demand with sales declining in retail volume terms. A number of factors were behind the drop in volume sales including the country’s declini ... Read More
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Tissue and Hygiene in Morocco
Retail sales of tissue and hygiene products in Morocco grew by 6% in current value terms in 2024, reaching MAD 7.85 billion. Following a period of skyrocketing inflation, which peaked at 10% in February 2023, driven by external shocks such as the war in Ukraine and elevated food prices, it eased to ... Read More
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Retail Adult Incontinence in Uruguay
Retail adult incontinence registered healthy value and modest volume growth in Uruguay in 2024. An improving economy, easing of inflation, as well as a significant drop in cross-border shopping into Argentina (due to the appreciation of the Argentine peso), supported the positive performance. Anothe ... Read More
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Health and Beauty Specialists in Slovakia
In 2024, health and beauty specialists in Slovakia recorded retail value growth of 4%. Price promotions and discounts played a significant role in driving sales. Price-sensitivity impacted consumer buying habits, as shoppers increasingly opted for more affordable products, reaching for premium brand ... Read More
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Away-From-Home Tissue and Hygiene in Finland
Growth in Finland’s away-from-home tissue and hygiene market in 2024 was primarily driven by higher pricing, as manufacturers gradually adjusted to rising input costs. Unlike retail tissue, price increases in away-from-home tissue take longer to implement as manufacturers are often bound by long-ter ... Read More
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Retail Adult Incontinence in Serbia
Retail adult incontinence registered both healthy current value growth and also moderate volume growth in Serbia in 2024. An ageing population supported increased volume sales. There is also more awareness of incontinence, with a greater understand that pregnancy, as well as other conditions such as ... Read More
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Away-From-Home Tissue and Hygiene in Belgium
Value sales of away-from-home (AFH) tissue in Belgium experienced growth in 2024, primarily driven by inflation. However, volume growth remained constrained due to several challenges. The recovery of the HORECA sector (hotels, restaurants, and cafes) following COVID-19 continued to be slow, while bu ... Read More
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Rx/Reimbursement Adult Incontinence in Belgium
Value sales of prescription (RX) and reimbursement adult incontinence products increased in 2024, driven by several key factors. Firstly, Belgium's aging population continued to create consistent demand for these products. Additionally, the rising need for reimbursement for adult incontinence was ex ... Read More
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Health and Beauty Specialists in Australia
Beauty specialists in Australia recorded further dynamic growth in 2024, following a strong performance in 2022 and 2023. One of the ways in which beauty specialists has maintained growth during an economic downturn is through an established phenomenon called the “lipstick effect”, which involves co ... Read More
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Tissue and Hygiene in Jordan
Tissue and hygiene saw strong current value growth in Jordan in 2024. Growth was driven by a number of factors, including ongoing urbanisation and increased consciousness of the significance of cleanliness and hygiene. Demographic developments played a key role. A growing female population and more ... Read More
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Retail Adult Incontinence in Belgium
In 2024, retail volume and value sales of retail adult incontinence continued an upward trajectory, driven by the ageing population and growing societal acceptance of incontinence issues. The category benefited from heightened awareness and product accessibility, particularly in mainstream retail ch ... Read More
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Tissue and Hygiene in Cambodia
Tissue and hygiene in Cambodia experienced steady growth in 2024, driven by rising disposable incomes, increasing urbanisation, and heightened consumer awareness of hygiene and sanitation. With Cambodia’s GDP expected to rise from 5.4% in 2024 to 6.0% in 2025, consumers have greater purchasing power ... Read More
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