Gardening in Sweden

In 2024, Sweden's gardening market registered a decline in current value terms, amid ongoing economic and environmental pressures. Persistently high inflation and elevated interest rates continued to squeeze household budgets, leading many consumers to scale back on discretionary purchases. At the same time, periods of heavy rainfall and localised droughts led to inconsistent growing conditions, undermining home-grown food production and demand for watering systems. March and April recorded the...

Euromonitor International's Gardening in Sweden report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Gardening in Sweden
Euromonitor International
May 2025
List Of Contents And Tables
GARDENING IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Challenging economic environment and adverse weather conditions place downward pressure on gardening
Brands make efforts to engage consumers with attractive promotions
Retailers turn towards online sales to reach a wider audience
PROSPECTS AND OPPORTUNITIES
Brands to invest in LoT sensor technologies to pre-empt changing weather conditions
Shift towards battery-powered products aligns with sustainability goals
Brands to increasingly leverage e-commerce to boost customer engagement
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2019-2024
Table 2 Sales of Gardening by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Gardening: % Value 2020-2024
Table 4 LBN Brand Shares of Gardening: % Value 2021-2024
Table 5 Distribution of Gardening by Format: % Value 2019-2024
Table 6 Forecast Sales of Gardening by Category: Value 2024-2029
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME AND GARDEN IN SWEDEN
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2019-2024
Table 9 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 11 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 13 Distribution of Home and Garden by Format: % Value 2019-2024
Table 14 Distribution of Home and Garden by Format and Category: % Value 2024
Table 15 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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