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Gardening in the Netherlands

Publisher Euromonitor International
Published Jun 04, 2025
Length 18 Pages
SKU # EP20080971

Description

In 2024, gardening in the Netherlands continued to decline due to a combination of structural and economic factors. An ageing population and the increasing urbanisation of Dutch cities have reduced the number of households with access to private gardens, limiting engagement in traditional outdoor gardening activities. Also, younger consumers are showing less interest in time-intensive gardening, instead favouring low-maintenance indoor alternatives. Climate-related challenges, such as unpredicta...

Euromonitor International's Gardening in Netherlands report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Gardening in the Netherlands
Euromonitor International
June 2025
List Of Contents And Tables
GARDENING IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Gardening declines due to ageing population, urbanisation and climate change
Sustainability-driven innovation fuels ECOstyle’s rapid growth
Non-grocery retailers lead, with grocery retailers and e-commerce experiencing dynamic growth
PROSPECTS AND OPPORTUNITIES
Further decline anticipated
Urbanisation drives the popularity of space-saving gardening solutions like vertical gardens
Rising demand for sustainable and smart solutions, and e-commerce growth
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2019-2024
Table 2 Sales of Gardening by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Gardening: % Value 2020-2024
Table 4 LBN Brand Shares of Gardening: % Value 2021-2024
Table 5 Distribution of Gardening by Format: % Value 2019-2024
Table 6 Forecast Sales of Gardening by Category: Value 2024-2029
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME AND GARDEN IN THE NETHERLANDS
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2019-2024
Table 9 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 11 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 13 Distribution of Home and Garden by Format: % Value 2019-2024
Table 14 Distribution of Home and Garden by Format and Category: % Value 2024
Table 15 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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