Gardening in Italy

Value sales of gardening in Italy decreased in 2024, facing a slight downturn due to extreme weather conditions. Severe spring floods in Emilia Romagna, caused by Storm Boris, submerged thousands of hectares of farmland, while an unprecedented drought in Sicily led to the near-complete drying of Lake Pergusa. Coldiretti, the National Confederation of Direct Cultivators and Italy’s largest farmers’ association, estimated climate-related losses to Italian agriculture at around EUR8.5 billion overa...

Euromonitor International's Gardening in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Gardening in Italy
Euromonitor International
May 2025
List Of Contents And Tables
GARDENING IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Gardening records a slight decline as extreme weather conditions negatively impact sales
Honda records double-digit growth, driven by product launches in robotic lawn mowers
Home improvement and gardening stores lead sales, offering wide variety and in-store services
PROSPECTS AND OPPORTUNITIES
Urbanisation and economic pressures will challenge sales of gardening
Chemical herbicides and fertilsers set to decline as consumers prefer eco-friendly alternatives
Sustainable technologies and smart irrigaton systems will become drivers of gardening sales
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2019-2024
Table 2 Sales of Gardening by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Gardening: % Value 2020-2024
Table 4 LBN Brand Shares of Gardening: % Value 2021-2024
Table 5 Distribution of Gardening by Format: % Value 2019-2024
Table 6 Forecast Sales of Gardening by Category: Value 2024-2029
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME AND GARDEN IN ITALY
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2019-2024
Table 9 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 11 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 13 Distribution of Home and Garden by Format: % Value 2019-2024
Table 14 Distribution of Home and Garden by Format and Category: % Value 2024
Table 15 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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