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Gardening in Germany

Publisher Euromonitor International
Published May 09, 2025
Length 26 Pages
SKU # EP20021902

Description

Gardening in Germany recorded moderate value growth in 2024 after a decline in 2023, mainly sustained by the performance of the largest category; horticulture. This is being driven by urbanisation, sustainability concerns, and a growing preference for functional green spaces. Local consumers are integrating edible landscaping into their gardens, incorporating fruit trees, herbs, and pollinator-friendly plants to enhance both biodiversity and food production. The increasing focus on organic garde...

Euromonitor International's Gardening in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Gardening in Germany
Euromonitor International
May 2025
List Of Contents And Tables
GARDENING IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sustainability, technology, and space efficiency shape gardening in Germany
Compo thrives with sustainable products, while Bosch invests in expansion to counter stagnation
Distribution focuses on sustainability, e-commerce growth, and enhanced in-store experiences
PROSPECTS AND OPPORTUNITIES
Demand for gardening in Germany will shift, focusing on resilient, sustainable solutions
REWE and Hornbach are expanding sustainable gardening solutions to meet eco-conscious demand
E-commerce growth in gardening to be driven by technology, convenience, and sustainability trends
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2019-2024
Table 2 Sales of Gardening by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Gardening: % Value 2020-2024
Table 4 LBN Brand Shares of Gardening: % Value 2021-2024
Table 5 Distribution of Gardening by Format: % Value 2019-2024
Table 6 Forecast Sales of Gardening by Category: Value 2024-2029
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME AND GARDEN IN GERMANY
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2019-2024
Table 9 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 11 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 13 Distribution of Home and Garden by Format: % Value 2019-2024
Table 14 Distribution of Home and Garden by Format and Category: % Value 2024
Table 15 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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