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Food Preparation Appliances in Turkey

Publisher Euromonitor International
Published Jan 19, 2026
Length 23 Pages
SKU # EP20807764

Description

Food preparation appliances in Turkey exhibited robust growth in 2025, driven by consumers' prioritisation of home cooking and demand for multifunctional appliances. With a retail volume growth of 10% and a retail value growth of 53%, the category demonstrated a significant shift towards higher-value products. The trend is expected to continue, driven by increasing demand for appliances that offer advanced features and multifunctionality, as well as the rising popularity of e-commerce as a distr...

Euromonitor International's Food Preparation Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Blenders, Food Processors, Juice Extractors, Mixers, Other Food Preparation Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Food Preparation Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Food Preparation Appliances in Turkey
Euromonitor International
January 2026
List Of Contents And Tables
FOOD PREPARATION APPLIANCES IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand for convenience and multifunctionality drive strong performance
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Consumers prioritise home cooking with multifunctional appliances
CHART 2 Arzum’s ProArt Mini: Practical Design for Daily Kitchen Tasks
Convenience and customisation drive demand for portable blenders
CHART 3 SharkNinja Responds to On-The-Go Trend with Compact Blender Offering
Manufacturers drive innovation with health-focused products
CHART 4 Arzum Responds to Mobile Lifestyles with Customisable Blender
WHAT’S NEXT?
Consumers to further drive demand for multifunctional and compact appliances
CHART 5 Analyst Insight
Blenders to maintain largest share with multifunctional variants
COMPETITIVE LANDSCAPE
Arzum maintains lead as SharkNinja gains traction
CHANNELS
Online retail leads sales with competitive pricing
Omnichannel strategies drive sales across retail channels
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Arçelik's Multi-Tier Brand Strategies in Local Consumer Appliances
CHART 8 Bosch Serie?8 Washing Machines Standout Examples of Premiumisation
CHART 9 Arçelik Expands Control via DTC Channel
CHART 10 Analyst Insight
CHART 11 Growth Decomposition of Consumer Appliances 2024-2029
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in Turkey 2025
CHART 14 Key Insights on Consumers in Turkey 2025
CHART 15 Consumer Landscape in Turkey 2025
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
Growth potential and strategic imperatives in Turkish consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Manufacturers balance affordability with innovation-driven offerings
Bosch Serie 8 washing machines exemplify premiumisation
Brands look to assert greater control through direct-to-consumer strategies
WHAT’S NEXT?
Consumer appliances to continue growing, driven by urbanisation and income
Refrigeration appliances to remain largest category in major segment, while air conditioners will be dynamic performer
Sustainability and energy efficiency will remain important for consumers and brands
COMPETITIVE LANDSCAPE
Leading brands maintain dominance through dual strategies
New entrants and strategic partnerships reshape market dynamics
CHANNELS
Specialists lead distribution, but e-commerce mains further gains
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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