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Food Preparation Appliances in China

Publisher Euromonitor International
Published Jan 06, 2026
Length 27 Pages
SKU # EP20711518

Description

Food preparation appliances in China was characterised by a decline in retail volume sales in 2025, primarily due to the phasing out of the subsidy programme. However, the average unit price increased as consumers invested in higher-priced products with advanced features. The high employed female population and rising median disposable income per household drove demand for multifunctional products with smart features. Despite a negative forecast volume CAGR to 2030, the demand for smart and user...

Euromonitor International's Food Preparation Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Blenders, Food Processors, Juice Extractors, Mixers, Other Food Preparation Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Food Preparation Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Food Preparation Appliances in China
Euromonitor International
January 2026
List Of Contents And Tables
FOOD PREPARATION APPLIANCES IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Volumes dip post-subsidy, but smart features and e-commerce drive value growth
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Phasing out of subsidy programme hampers volume performance
Largest category, blenders, sees decline in 2025, but mixers performs well
Technological advancements drive market trends
WHAT’S NEXT?
Smart and compact designs expected to drive sales
CHART 2 Analyst Insight
Blenders anticipated to continue to account for the highest sales despite decline
Technological advancements and design to shape the future, but price will remain crucial
Design will be important as well as performance
COMPETITIVE LANDSCAPE
Leading brands reinforce dominance through innovation
CHART 3 Bear Launches a New Blender With Water-Bean Separation Technology
Product innovation and distribution expansion likely to be key moving forward
CHANNELS
Retail e-commerce drives sales of food preparation appliances with competitive pricing
Midea and Joyoung lead online sales with omnichannel strategies
PRODUCTS
Smart features redefine the functionality of food preparation appliances
CHART 4 Supor Launches a New Meat Grinder Equipped With Smart Digital Interface
Compact blender launched to meet the needs of an increasingly segmented market
CHART 5 Joyoung Launches a New Small Blender Model With Foldable Handle
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Haier’s AI Eyes and Uhome Bring Vision and Intelligence to Everyday Appliances
CHART 8 Growth Decomposition of Consumer Appliances 2024-2029
CHART 9 Listening Marketing Brings Haier Huge Success in the Multi-drum Race
CHART 10 Analyst Insight
CHART 11 Narwal Launches Maintenance-Free Self-Filter Wet and Dry Upright Vacuum Cleaner
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in China 2025
CHART 14 Key Insights on Consumers in China 2025
CHART 15 Consumer Landscape in China 2025
CONSUMER APPLIANCES IN CHINA
EXECUTIVE SUMMARY
Consumer appliances navigates headwinds with AI, functionality, and value-driven growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Government subsidies drive sales despite economic challenges
Personal care appliances leads volume sales, with growth driven by high-speed hair dryers
Smart and AI-powered appliances revolutionise consumer appliances
WHAT’S NEXT?
Companies implement different strategies to avoid the anticipated volume decline
Personal care appliances will continue to dominate, and dishwashers set to perform well
AI's evolution from gimmick to essential utility and embodied intelligence
Consumer rationalisation and the rise of niche appliances
COMPETITIVE LANDSCAPE
Midea, Haier and Gree lead with scale and innovation
Innovation and ecosystems reshape the competition in consumer appliances
Opportunities by leveraging core capabilities and adopting consumer-first strategies
Haier's listening marketing revolutionises research and development through co-creation
CHANNELS
Retail e-commerce dominates with fast delivery and installation
Omnichannel strategies are emerging as key to success
PRODUCTS
Convenience and customisation drive innovative product designs
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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