Discounters in Germany

As the local economy contracted in 2024 for the second consecutive year and consumer confidence remained at a low level, discounters in Germany continued to outperform overall grocery retailers in value growth terms. Despite a slowdown compared to 2023, largely due to lower inflation for food and beverages, discounters appealed to price-sensitive consumers relying on promotions and their greater propensity to visit several chains to identify the best price for their shopping basket.

Euromonitor International's Discounters in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Discounters market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.