Category: Demographics
Demographics market research reports by Euromonitor International
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Singapore in 2040: The Future Demographic
The population of Singapore is predicted to decline due to changes in net migration and natural change, standing at a total of 6.3 million citizens by 2040. Middle Youth (aged 30-44) will represent the largest portion of the population by 2040. Generational cohorts in Singapore will continue to infl ... Read More
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Mexico in 2040: The Future Demographic
The population of Mexico is predicted to decline due to changes in net migration and natural change, as it reaches a total of 141 million citizens by 2040. Middle Youth (aged 30-44) will represent the largest portion of the population by 2040. Generational cohorts will continue to influence consumer ... Read More
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USA in 2040: The Future Demographic
USA: The population of the USA is predicted to decline due to changes in net migration and natural change, standing at a total of 353 million citizens by 2040. By 2040, the most people will be middle-aged (aged 45-64). Foreign citizens totaled 22.6 million in 2024 and are expected to continue increa ... Read More
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Japan in 2040: The Future Demographic
The population of Japan is predicted to decline due to changes in net migration and natural change, standing at a total of 112 million citizens by 2040. By 2040, the most people will be middle-aged (aged 45-64). Major cities across Japan will continue to develop and expand as more consumers settle h ... Read More
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France in 2040: The Future Demographic
The population of France is predicted to decline due to changes in net migration and natural change, as it reaches 67.4 million citizens by 2040. By 2040, the most people will be middle-aged (aged 45-64).Generational cohorts in France will continue to influence consumer expenditure based on their sp ... Read More
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Saudi Arabia in 2040: The Future Demographic
The population of Saudi Arabia is predicted to decline due to changes in net migration and natural change, standing at a total of 44.7 million citizens by 2040. Middle Youth (aged 30-44) will represent the largest portion of the population by 2040. The birth rate in Saudi Arabia is anticipated to go ... Read More
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Sri Lanka in 2040: The Future Demographic
The population of Sri Lanka is predicted to decline due to changes in net migration and natural change, standing at a total of 24.5 million citizens by 2040. By 2040, the most people will be middle-aged (aged 45-64). Generational cohorts will continue to influence consumer expenditure based on their ... Read More
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China in 2040: The Future Demographic
The population of China is predicted to decline due to changes in net migration and natural change, as it reaches over a billion citizens by 2040. Mid-Lifers (aged 45-64) will represent the largest portion of the population by 2040. Generational cohorts will continue to influence consumer expenditur ... Read More
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Competitor Strategies in Payments and Lending
Visa and Mastercard are bridging card and digital wallet networks by forming partnerships, enabling transactions across networks. Meanwhile, JP Morgan Chase has risen in global issuer ranking through acquisitions. Western global banks are divesting low-profit personal businesses in emerging markets, ... Read More
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Unlocking the Trillion-Dollar Opportunity: Tailored Strategies for Asia Pacific's Aging Population
By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - In ... Read More
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BRICS Expansion: Implications and Market Opportunities
The group of major emerging economies, BRICS, has seen a rapid rise in economic power during recent decades. As the group expanded further to include more members in recent years, its growing economic and demographic influence is reshaping global trade, investment and consumer market dynamics. This ... Read More
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Maximising Opportunities in the Millennial Market
Millennials, a 1.7 billion cohort, comprising 21% of the global population, currently hold the highest collective gross income across all generations. While facing financial caution, time crunches and value dilemmas, they still offer significant growth potential. Brands must leverage data-driven str ... Read More
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Unveiling Transformative Megatrends in Western Europe
Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, ... Read More
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Top Five Trends in Cities
Urbanisation is transforming global consumer markets and business landscapes, creating both opportunities and competitive pressures. This report reveals how evolving urban consumer behaviour, rising sustainability demands and digitalisation are reshaping urban economies. Businesses that leverage dat ... Read More
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Unlocking Growth in the 60+ Consumer Market
Mature consumers (60+) will be a key driver of consumption, set to comprise 19% of the global population and generate 31% of gross income by 2040. Their spending will more than double in coming decades, fuelled by rising demand for discretionary solutions. Challenging stereotypes, leveraging multi-m ... Read More
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Voice of the Industry Global Results 2024
This report brings together results from Euromonitor’s 2024 Voice of the Industry Survey, which tracks sales performance and expectation, channel shifts, innovation initiatives and digital trends. It highlights insights from industry professionals to understand short- and long-term business prioriti ... Read More
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Argentina: Consumer Profile
Argentina: Consumer Profile Population growth in Argentina remains steady and has resulted in a rapid urbanisation rate, making it among the most urbanized countries in Latin America. Generation Z consumers remain the most influential cohort, while Gen Alpha will enjoy increased purchasing power in ... Read More
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Colombia: Consumer Profile
Colombia: Consumer Profile Population growth in 2023 is set to reverse between 2024 and 2040 due to negative net migration. Generation Z, who represents the largest generation cohort, continues to seek digital first solutions. Colombians are embracing innovation and valuing online interactions. Urba ... Read More
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New Zealand: Consumer Profile
New Zealand: Consumer Profile New Zealand's 2024 consumer landscape is shaped by economic pressures, an ageing, diverse population, and rising sustainability values. Inflation drives frugal spending, while multicultural influences reshape demand. Digital engagement and flexible work continue to gain ... Read More
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Germany: Consumer Profile
Germany: Consumer Profile German population is set to shrink by 2040, driven by low birth rates. The senior population is set to continue growing, while the working-age group to diminish, putting pressure on healthcare and social systems. Solo living is projected to rise, driven by an aging populati ... Read More
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Philippines: Consumer Profile
Philippines: Consumer Profile Rapid urbanisation, a solid middle class, and evolving family structures shape the Philippines' consumer landscape. Economic challenges such as inflation and income disparity persist, but consumer spending remains amidst digital connectivity and urban living. Environmen ... Read More
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Peru: Consumer Profile
Peru: Consumer Profile The population in Peru continues to expand, driven by stable natural change and rising life expectancy. The country faces the arrival of refugees from neighboring countries due to political unrest. Gen Z maintains the position as the largest generational cohort, and is expecte ... Read More
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Italy: Consumer Profile
Italy: Consumer Profile The rapid ageing population and negative rate of natural change in Italy is compensated by the wave of immigration and influx of refugees. Consumers are increasingly concerned about their actions and purchasing behaviours on the environment as well as social equality. Inflati ... Read More
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Thailand: Consumer Profile
Thailand: Consumer Profile Thailand's consumer landscape is evolving with urbanization, an aging population, and a growing middle class. Millennials and Gen Z lead eco-conscious trends, while single-person households rise. Economic pressures push quality-focused, sustainable spending. Health awarene ... Read More
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South Africa: Consumer Profile
South Africa: Consumer Profile By 2040, South Africa’s population growth will decline owing to lower fertility rates, resulting in a increase in the number of childless households. Generation Alpha, those aged 15 to 30, are se to overtake millennials as the most prevalent cohort. South Africa is exp ... Read More
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