Consumer Lifestyles in Spain

Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences, and motivations, aligning them with broader trends.

Euromonitor's Consumer Lifestyles in Spain report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Scope
Consumer landscape in Spain 2025
Personal traits and values
Consumers in Spain feel concerned that the cost of everyday items is going up
Time with parents – most prioritised by Gen Z
Consumers feel confident in displaying their true identity with friends and family
Gen X feel it is important to experience cultures other than their own
Younger generations are looking forward to a brighter future
Personal traits and values survey highlights
Home life and leisure time
Hobbies – popular home activity among millennial generational cohorts
Consumers in Spain like engaging in personal interactions with friends
Minimalistic design – home feature most desired by Gen Z
Urban or inner-city location – external feature most desired by baby boomers
Spaniards seek to maximise the benefits while minimising the cost when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers look for healthy ingredients in food and beverages
Younger generations more likely to claim they do not have time to cook
Younger generations eat more snacks during the holidays or seasonal celebrations
Baby boomers look for healthy ingredients in food and beverages
Consumers are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Employee health and safety remains a high priority for all generations
Spaniards want employment that provides time for both personal and work life
Older generations want to contribute to the growth of a flourishing company
Consumers expect to have flexible start and finish times in the future
Working life survey highlights
Health and wellness
Spaniards participate in walking or hiking
Yoga most popular stress-reduction measure among baby boomers
Health and nutritional properties the most influential product feature
Younger consumers use apps to track health or fitness
Health and wellness survey highlights
Shopping and spending
Spaniards love searching for discounts
Younger generations regularly buy themselves treats
Older generations seek products with easy-to-understand labels
Older generations make an effort to buy from locally-owned stores
Consumers often sell used or second-hand items
Millennials regularly write reviews for products or services
Consumers in Spain highly trust friends and family recommendations
Consumers in Spain expect to spend more on travel and holidays
Gen X are concerned about their current monetary status
Shopping and spending survey highlights

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