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Consumer Lifestyles in South Africa

Published Jun 11, 2025
Length 55 Pages
SKU # EP20118844

Description

Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.

Euromonitor's Consumer Lifestyles in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

55 Pages
Scope
Consumer landscape in South Africa 2025
Personal traits and values
Consumers in South Africa look for ways to simplify their life
Consumers feel comfortable expressing their identity with friends and family
Consumers in South Africa prefer to explore innovative products and services
Older generations foresee an increase in their financial wellbeing
Personal traits and values survey highlights
Home life and leisure time
Socialising with loved ones in person is top leisure activity
Consumers in South Africa desire getting the most value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in South Africa look for healthy ingredients in food and beverages
Younger generations more likely to order food for delivery based on convenience
Consumers in South Africa prepare meals for themselves regularly
Gen X look for healthy ingredients in food and beverages
Consumers are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Employees want a company that places a high value on wellbeing and safety
Consumers in South Africa want to have a job that allows for a strong work-life balance
Younger generations want to be given the option to work overseas
Consumers expect to work from home in the future
Working life survey highlights
Health and wellness
Respondents walk or hike for exercise
Gen Z most likely to practice meditation as a stress-reduction activity
Respondents think health and nutritional properties is the most influential product feature
Younger generations frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
Consumers like to find bargains
Millennials regularly buy themselves small treats
Millennials seek products with easy to understand labels
Younger generations willing to purchase second had or previously-owned items
Consumers often share/swap items or services
Gen Z regularly share their shopping activities
Consumers in South Africa highly trust friends and family recommendations
Consumers in South Africa expect to spend more on education
Baby Boomers count on financial backing or government subsidies
Shopping and spending survey highlights

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