Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Malaysia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Malaysia 2025
- Personal traits and values
- Malaysians feel concerned that the cost of everyday items is going up
- Consumers in Malaysia believe society accepts their identity
- Malaysian consumers carry out in-depth studies on the products and services they consume
- Gen Z are the most hopeful that their standard of living will improve
- Personal traits and values survey highlights
- Home life and leisure time
- Among all generations, exercise is most popular home activity for Baby Boomers
- Consumers in Malaysia enjoy interacting with friends face to face
- Malaysians desire maximising the benefits while minimising the cost when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers look for healthy ingredients in food and beverages
- Gen X is not likely to prepare meals as they believe they do not cook very well
- Gen Z most likely to eat snacks while at work
- Gen Z are allergic or intolerant to certain foods
- Consumers are willing to pay more for products with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Malaysians prioritise working where employee health and safety is top of mind
- Malaysians want to have a job that enables an equilibrium between work and personal life
- Millennials seek to work for a good manager
- Malaysians would like to work from home
- Working life survey highlights
- Health and wellness
- Malaysians like to walk or hike for exercise
- Physical activity most popular stress-reduction measure among Baby Boomers
- Health and nutritional properties deemed to be the most influential product feature
- Gen Z frequently visit health-related or medical sites
- Health and wellness survey highlights
- Shopping and spending
- Consumers strive to live a simple lifestyle
- Baby Boomers prefer for spending on premium items, even if it means buying less
- Gen X least likely to look for personalised shopping experiences
- Older generations say they like to repair items instead of purchasing new ones
- Consumers often share/swap items or services
- Younger generations often write reviews for products or services
- Younger generations read consumer reviews online
- Malaysians set to increase spending on health and wellness the most
- Gen Z most likely to rely on financial support from friends or family
- Shopping and spending survey highlights
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