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Consumer Lifestyles in Belgium

Publisher Euromonitor International
Published Jun 11, 2025
Length 55 Pages
SKU # EP20118807

Description

Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.

Euromonitor's Consumer Lifestyles in Belgium report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

55 Pages
Scope
Consumer landscape in Belgium 2025
Personal traits and values
Consumers in Belgium look for ways to simplify their life
Consumers in Belgium feel comfortable expressing their identities among loved ones
Consumers like to try new products and services
Younger generations anticipate an improvement in their financial situation
Personal traits and values survey highlights
Home life and leisure time
Connecting with family and friends virtually a popular activity among younger generations
Millennials visit or update social networking sites most frequently
Consumers in Belgium desire getting the most value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers look for healthy ingredients in food and beverages
Millennials most likely to claim they do not have time to cook
Consumers prepare meals for themselves frequently
Older generations more likely to be diabetic
Consumers in Belgium are ready to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
To have responsibility and challenging work is a high priority for older generations
Employees want to find employment that provides time for both personal and work life
Older generations prioritise job security
Belgians would like to work from home
Working life survey highlights
Health and wellness
Consumers in Belgium participate in walking or hiking
Meditation remains a popular stress-reduction habit among all generations
Respondents think all natural is the most influential product feature
Gen Z frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
Belgians enjoy discovering good deals
Younger generations regularly buy themselves small treats
Baby Boomers pick their travel destinations based on the quality of shopping there
Baby Boomers willing to repair broken items instead of purchasing new versions
Consumers in Belgium often sell used or second-hand items
Gen Z regularly share their shopping activities
Consumers primarily trust friends and family recommendations
Belgians set to increase spending on health and wellness the most
Millennials are capable of routinely putting away a fraction of their salary
Shopping and spending survey highlights

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