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Consumer Health in Canada

Publisher Euromonitor International
Published Sep 19, 2025
Length 108 Pages
SKU # EP20423807

Description

Consumer health experienced robust value growth in 2025 with a notable uptick in performance compared to the previous year. Vitamins and dietary supplements continued to deliver category-leading growth while sports nutrition also saw solid growth as consumers made health and fitness a priority. The healthy ageing trend is a driving force in multiple categories, with consumers choosing to address gut health and seek support for stress and mood. Many consumers faced economic uncertainty in 2025, d...

Euromonitor International's Consumer Health in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

108 Pages
Consumer Health in Canada
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN CANADA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN CANADA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Analgesics enjoys rebound as sales normalise
Haleon Canada ULC strengthens its lead in analgesics
Pharmacies are prominent in analgesics distribution
PROSPECTS AND OPPORTUNITIES
Bright outlook for analgesics as population grows
Retail e-commerce grows through investment
Legislative developments to avoid shortages could come to fruition
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CANADA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Weak cold & flu season dampens demand for cough and cold remedies
McNeil Consumer & Specialty Pharmaceuticals leads with one-quarter value share
Pharmacies benefit from nationwide retail network
PROSPECTS AND OPPORTUNITIES
Flat performance will be lifted by higher incidence of allergies
Local manufacturing development to avoid future shortages
Strong private label competition
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN CANADA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising awareness of gut health drives category growth
McNeil Consumer & Specialty Pharmaceuticals takes strong lead with familiar brands
Pharmacy sales are outpaced by retail e-commerce
PROSPECTS AND OPPORTUNITIES
Competitive threats could hamper future growth
Rising demand for affordable multi-functional products
Government focuses on needs of ageing population
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN CANADA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Solid performance for dermatologicals
McNeil Consumer & Specialty Pharmaceuticals has strong advantage with broad portfolio
Pharmacies hold a firm lead in dermatologicals
PROSPECTS AND OPPORTUNITIES
Slower outlook ahead for dermatologicals
Lice outbreaks at schools supporting demand for antiparasitics/lice (head and body) treatments
Warmer weather to drive demand for topical allergy remedies/antihistamines
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN CANADA
KEY DATA FINDINGS
2025 DEVELOPMENTS
NRT smoking cessation aids face steady growth
McNeil Consumer & Specialty Pharmaceuticals dominates the competitive landscape
Pharmacies offer range of NRT smoking cessation aids
PROSPECTS AND OPPORTUNITIES
NRT smoking cessation aids enjoys steady increase
Challenging outlook for NRT pouches
Government supports category with promotional efforts
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN CANADA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers reach for sleep aids as stress and anxiety takes its toll
Competitive landscape led by WN Pharmaceuticals Ltd
Pharmacy stores lose ground to retail e-commerce
PROSPECTS AND OPPORTUNITIES
Buoyant outlook for sleep aids
Innovation to focus on natural sleep aids
Rising awareness of sleep issues should have positive impact on category performance
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN CANADA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong performance for eye care
McNeil Consumer & Specialty Pharmaceuticals also claims lead in eye care
Pharmacy channel is leading distribution channel for eye care
PROSPECTS AND OPPORTUNITIES
Stable outlook for eye care supported by ageing population
Retail e-commerce sales to gain momentum
Demand for allergy care is expected to rise
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN CANADA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Population growth spurs sales of wound care
Major players embrace innovation to stay at the forefront of the wound care category
Pharmacies lead the distribution of wound care
PROSPECTS AND OPPORTUNITIES
More challenging period lies ahead for wound care
Strong focus on innovation to differentiate and drive sales
Bio-degradable bandages are making inroads
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN CANADA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong demand for vitamins supports robust performance
Jamieson Laboratories Ltd extends its leading position
Retail e-commerce extends its lead with double-digit growth
PROSPECTS AND OPPORTUNITIES
Sales weaken following strong period of growth
Regulations put strong emphasis on sustainable packaging
New players emerge from outside the VDS industry
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN CANADA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong performance as self-care habits gain traction
Jamieson Laboratories Ltd takes the helm in dietary supplements
Retail e-commerce exerts its strength in dietary supplements
PROSPECTS AND OPPORTUNITIES
Strong growth ahead for dietary supplements
Multi-functional products will crossover into beauty products
Authorisation of new strains highlights potential for further development of probiotics
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN CANADA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Weight management and wellbeing registers robust growth
Abbot Laboratories Inc bolsters its leading position
Pharmacies attract shoppers with wide range of products, promotions and loyalty programs
PROSPECTS AND OPPORTUNITIES
Rising demand for weight management and wellbeing products
Growing role for social media
Weight loss drugs pose competition for the category
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN CANADA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health agenda drives use of sports nutrition products
Top position for Worldwide Sport Nutritional Supplements Inc
Retail e-commerce provides critical channel for sports nutrition
PROSPECTS AND OPPORTUNITIES
Healthier lifestyles provide grounds for optimism
Flavours and textures can support brand diffferentiation
Fiercely competitive landscape renders innovation essential
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN CANADA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Topical analgesics drives overall category sales
International player Cadbury Adams Canada Inc takes the lead
Retail e-commerce overtakes the pharmacy channel
PROSPECTS AND OPPORTUNITIES
Positive outlook for herbal/traditional products
Brands will innovate amid continued focus on adaptogens
Local players to retain a strong position
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN CANADA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Flat performance as demand for paediatric analgesics declines
Leading position is held by McNeil Consumer & Specialty Pharmaceuticals
Pharmacies hold a solid lead as e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
Stable outlook for paediatric consumer health
Innovation will be a priority for players
New legislation may bring in policies to prevent shortages of paediatric analgesics
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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