Category: Consumer Goods
Consumer Goods market research reports by Euromonitor International
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Home Insecticides in Germany
Home insecticides in Germany recorded further retail volume and value growth in 2024. Rising temperatures and mixed periods of warm and wet weather resulted in a longer season for invertebrate populations such as flies and mosquitoes. This drove demand for home insecticides over a longer period. Nor ... Read More
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Bleach in Germany
In 2024, bleach in Germany recorded low current value growth, while overall demand continued to decline, albeit by a slower rate compared to the previous year. This was mainly due to price-sensitive consumers turning to bleach as an affordable alternative to surface care. The average unit price of b ... Read More
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General Merchandise Stores in Germany
Value sales of general merchandise stores in Germany recorded strong growth in 2024, despite a slowdown as high inflation strongly boosted sales the previous year. Growth was entirely driven by variety stores, which accounts for the majority of outlets and value sales within general merchandise stor ... Read More
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Supermarkets in Germany
The slowdown in growth recorded by supermarkets in Germany in 2024 compared to the previous year was merely a reflection of lower inflation rates, particularly for groceries. When compared to discounters, the main other major grocery channel in Germany, supermarkets recorded a relative recovery in 2 ... Read More
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Small Local Grocers in Germany
With stagnant current value sales in 2024, small local grocers in Germany recorded the lowest growth among all grocery retailing channels. The weak performance by small local grocers was also driven by the continued decline in outlet numbers during the year, with some stores closing amid challenging ... Read More
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Appliances and Electronics Specialists in Germany
In 2024, value sales of appliances and electronics specialists in Germany continued to decline as consumers persisted with their tendency to limit their purchases to essentials because of ongoing unstable economic circumstances, especially regarding consumer appliances and electronics. Sales tend to ... Read More
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Toilet Care in Germany
Toilet care in Germany experienced some volume and value decline in Germany in 2024, mainly due to the maturity of the category. Despite the overall weak performance, rim liquids and toilet liquids/foam were more dynamic during the year as they remained popular with local consumers. In response, pla ... Read More
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Home Products Specialists in Germany
Despite a second consecutive year of value sales decline in 2024, sales through home improvement and gardening stores in Germany remained higher than pre-pandemic levels. In addition, the rate of decline was slower than the previous year, and less severe compared to homewares and home furnishing sto ... Read More
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Dishwashing in Germany
Dishwashing in Germany performed well in 2024, with promotions continuing to dominate sales patterns. Local consumers remained highly responsive to attractive discounts, helping to support a rebound in volume sales. Although dishwashing products are considered essential, Germans have been reducing t ... Read More
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Polishes in Germany
Despite a further decline in demand, value sales of polishes Germany continued to rise in 2024, driven by increasing unit prices. Floor polish was the most dynamic performer, although this was due to it recording the highest unit price increase during the year, while volume sales declined by a faste ... Read More
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Convenience Retailers in Germany
Despite a solid performance, convenience retailers in Germany recorded slower growth in 2024. This was driven by a return to a more stable trading environment following the high growth witnessed in 2022 and 2023 due to a post-pandemic rebound, alongside the historically high single-digit inflation, ... Read More
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Laundry Care in Germany
Laundry care in Germany continued to perform well in 2024, with both retail volume and value sales rising. Local consumers increasingly opted for high-quality, multifunctional products that offered superior cleaning, fabric care and stain removal in a single solution. In particular, liquid tablet de ... Read More
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Surface Care in Germany
Surface care in Germany recorded further current value growth in 2024, supported by rising unit prices as a result of new product development. Local consumers are increasingly attracted to innovative formulations and unique fragrances that enhance the cleaning experience and help differentiate produ ... Read More
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Apparel and Footwear Specialists in Germany
After experiencing post-pandemic growth during the previous two years, apparel and footwear specialists in Germany recorded value sales decline in 2024, forcing many retailers to close or scale back underperforming stores. This decline reflected the broader cost of living pressures due to persistent ... Read More
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Air Care in Germany
Air care in Germany recorded a positive performance in 2024, driven by the increasing relevance of the fragrance trend. Post-pandemic, the concept of the home as a cosy, clean and comfortable space helped drive category growth. This was further supported by players investing in developing novel frag ... Read More
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Direct Selling in Germany
Sales of direct selling in Germany recorded close to stagnation in 2024, with moderate value growth. This performance was driven by shifting consumer shopping habits and broader macroeconomic dynamics. While inflation remained a concern throughout the year, its pace notably slowed, offering some rel ... Read More
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Hypermarkets in Germany
Value sales growth of hypermarkets in Germany were undermined in 2024 by the permanent closure of the last remaining 45 Mein Real outlets in March. The chain had struggled to resolve the inherent contradictions in being competitive in this channel as a small operator while lacking the scale to offer ... Read More
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Retail in Germany
The local economy faced a challenging period in 2024, marking the second consecutive year of contraction, leading to low consumer confidence. As a result, retail in Germany experienced its lowest growth rate of the review period in 2024. Euromonitor International's Retail in Germany report offers in ... Read More
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Home Care in Germany
Home care in Germany recorded significant current value growth in 2024, with retail volume sales rebounding following several years of decline. Home care in the local market continued to adapt to changing consumer needs and economic pressures. In 2024, price adjustments slowed in some categories as ... Read More
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Retail E-Commerce in Germany
In 2024, e-commerce in Germany witnessed a modest rebound following two years of low sales declines, although the growth was not as robust as initially anticipated by channel players. One of the key contributing factors to this rebound was the continued emphasis on enhancing the customer experience, ... Read More
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Health and Beauty Specialists in Germany
Value sales of beauty specialists Germany continued to recover in 2024, although growth was slower compared to the previous year. For many channel players, investing in an omnichannel presence and using new technologies remains an increasing focus. In June 2024, leading beauty specialist Parfümerie ... Read More
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Discounters in Germany
As the local economy contracted in 2024 for the second consecutive year and consumer confidence remained at a low level, discounters in Germany continued to outperform overall grocery retailers in value growth terms. Despite a slowdown compared to 2023, largely due to lower inflation for food and be ... Read More
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Appliances and Electronics Specialists in Morocco
Appliances and electronics specialist retailers in Morocco experienced steady growth in 2024, supported by continued economic stability, rising urbanisation and expanding retail footprints. Demand was bolstered by increasing access to affordable imported goods from countries such as China and Turkey ... Read More
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Apparel and Footwear Specialists in Mexico
Apparel and footwear specialists in Mexico struggled in 2024. Reports reveal that clothing manufacturing in Mexico recorded a substantial decrease from July 2024, with leather, fur and leather substitute products suffering the worst performance in the fashion industry. The manufacture of textile sup ... Read More
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Home Products Specialists in Mexico
2024 saw pet shops continue to rise within home products specialists in Mexico, with the country being one of the leaders in terms of functional foods for pets; about 70% of Mexican households have pets as of 2024. In light of this, Mars Petcare is investing MXN3.5 billion in its plant in Querétaro, ... Read More
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