Consumer Electronics in Brazil
Description
In Brazil, retail volume and value sales of consumer electronics rose steadily in 2025, supported by a broad-based recovery in replacement demand and categories that have become closely tied to everyday routines, most notably smartphones, wireless audio and smart wearables. While consumer confidence remained cautious, the market benefited from a more stable inflationary environment compared to prior years, enabling households to resume delayed upgrades, often facilitated by instalments and promo...
Euromonitor International's Consumer Electronics in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Consumer Electronics in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
87 Pages
- Consumer Electronics in Brazil
- Euromonitor International
- January 2026
- List Of Contents And Tables
- CONSUMER ELECTRONICS IN BRAZIL
- EXECUTIVE SUMMARY
- Consumer electronics in 2025: The big picture
- 2025 key trends
- Competitive landscape
- Channel developments
- What next for consumer electronics?
- MARKET DATA
- Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
- Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
- Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
- Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
- Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
- Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
- Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
- Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
- Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
- Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- COMPUTERS AND PERIPHERALS IN BRAZIL
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Economic uncertainty reshapes demand for computers and peripherals
- AI-readiness and ecosystem integration shape competitiveness
- Retail e-commerce gains relevance as specialist retailers reposition their role
- PROSPECTS AND OPPORTUNITIES
- Gradual recovery supported by selective replacement and productivity-driven demand
- Sustainability and circular practices gain strategic relevance in computers and peripherals
- Practical innovation targets productivity, flexibility and space efficiency
- CATEGORY DATA
- Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
- Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
- Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
- Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
- Table 16 Sales of Computers by Category: Business Volume 2020-2025
- Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
- Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
- Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
- Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
- Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
- Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
- Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
- Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
- Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
- Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
- Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
- Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
- Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
- Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030
- IN-CAR ENTERTAINMENT IN BRAZIL
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Structural decline reflects factory-fitted infotainment and smartphone substitution
- Competitive landscape remains steady while niche value brands sustain aftermarket relevance
- Specialist channels remain central as retail e-commerce captures incremental demand
- PROSPECTS AND OPPORTUNITIES
- Decline is expected to continue with some impetus from ageing vehicles
- Connectivity and integration shape category relevance alongside sustainability considerations
- Innovation should remain incremental, focused on usability and modular enhancements
- CATEGORY DATA
- Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
- Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
- Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
- Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
- Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
- Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
- Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
- Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
- Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
- Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
- Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030
- HOME AUDIO AND CINEMA IN BRAZIL
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Selective upgrades support soundbars as legacy formats continue to fade
- Global brands defend leadership while value-oriented players gain traction
- Specialist retailers remain central as retail e-commerce gains share through promotions and convenience
- PROSPECTS AND OPPORTUNITIES
- Category maturity faces challenges with demand concentrated in premium niches
- Incremental integration with TVs and smart home ecosystems supporting relevance
- Innovation and sustainability will enhance perceived value in a mature category
- CATEGORY DATA
- Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
- Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
- Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
- Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
- Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
- Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
- Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
- Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
- Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
- Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
- Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030
- HOME VIDEO IN BRAZIL
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Premiumisation sustains value as replacement cycles lengthen and legacy formats fade
- Global leaders compete as Chinese brands gain traction with affordable premium lines
- Specialists remain central as promotion-led dynamics drive sales growth in retail e-commerce and hypermarkets
- PROSPECTS AND OPPORTUNITIES
- Premium upgrades and event-driven demand to drive value sales as maturity constrains volumes
- Technological progress remains evolutionary with AI enhancing experiences
- Cost optimisation and ‘affordable premium’ strategies drive innovation amid intense competition
- CATEGORY DATA
- Table 53 Sales of Home Video by Category: Volume 2020-2025
- Table 54 Sales of Home Video by Category: Value 2020-2025
- Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
- Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
- Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
- Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
- Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
- Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
- Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
- Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
- Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
- Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
- Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
- IMAGING DEVICES IN BRAZIL
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Digital cameras provide some resilience as camcorders face ongoing declines
- Established brands anchor the category alongside niche players in fragmented market
- Retail e-commerce stabilises whilst promotions sustain hypermarket relevance in a mature environment
- PROSPECTS AND OPPORTUNITIES
- Digital cameras support modest value growth as camcorders remain in decline
- Pragmatic technological advances enhance usability for creators
- Niche-led innovation focuses on instant formats, creator ecosystems and sustainability cues
- CATEGORY DATA
- Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
- Table 67 Sales of Imaging Devices by Category: Value 2020-2025
- Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
- Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
- Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
- Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
- Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
- Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
- Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
- Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
- Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030
- PORTABLE PLAYERS IN BRAZIL
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Wireless speakers drive category growth as legacy media formats continue to decline
- Audio ecosystems shape the competitive landscape with global brands leading and value players expanding reach
- Gifting and retail e-commerce stabilise as core channels remain dominant
- PROSPECTS AND OPPORTUNITIES
- Wireless speakers will continue to underpin growth as legacy formats fade further
- Enhanced convenience and usability are aims of future advancements
- Incremental innovation focuses on durability, sustainability cues and niche formats
- CATEGORY DATA
- Table 77 Sales of Portable Players by Category: Volume 2020-2025
- Table 78 Sales of Portable Players by Category: Value 2020-2025
- Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
- Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
- Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
- Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
- Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
- Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
- Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
- Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
- Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
- MOBILE PHONES IN BRAZIL
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Growth stems from 5G, replacement cycles and Chinese brands
- Chinese challenger brands reshape the smartphone competitive landscape
- From store counters to online carts: smartphones go fully omnichannel
- PROSPECTS AND OPPORTUNITIES
- Expansion in a crowded battlefield guarantees growth
- From buzzwords to buying reasons: AI, foldables and 5G take centre stage
- Local manufacturing and affordable premium brands will shape the product development cycle
- CATEGORY DATA
- Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
- Table 89 Sales of Mobile Phones by Category: Value 2020-2025
- Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
- Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
- Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
- Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
- Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
- Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
- Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
- Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
- Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
- Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
- Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
- WEARABLE ELECTRONICS IN BRAZIL
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Smart wearables pull the category forward as fitness bands mature
- Premium brands defend as Chinese players achieve scale through wearable adoption
- Through try-outs and quick comparisons, retail e-commerce keeps quietly gaining ground
- PROSPECTS AND OPPORTUNITIES
- Growth continues as wearables evolve from gadget to habit
- From step counts to health platforms: smarter sensors reshape the pitch
- Affordable premium products, longer lifecycles and inclusive innovation will shape development in wearable electronics
- CATEGORY DATA
- Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
- Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
- Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
- Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
- Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
- Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
- Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
- Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
- Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
- Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
- Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
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