Consumer Appliances in Saudi Arabia
Description
Consumer appliances in Saudi Arabia experienced solid retail volume growth of 3% in 2025, to reach 15.8 million units, driven by rising disposable incomes, moderate inflation, and renewed consumer confidence. The attractiveness of consumer appliances is enhanced by government initiatives under Vision 2030, including smart city projects and infrastructure development, which have been boosting demand for consumer appliances, and this is expected to continue. Sales are expected to grow at a CAGR of...
Euromonitor International's Consumer Appliances in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Home HVAC, Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Consumer Appliances in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Home HVAC, Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
111 Pages
- Consumer Appliances in Saudi Arabia
- Euromonitor International
- January 2026
- List Of Contents And Tables
- CONSUMER APPLIANCES IN SAUDI ARABIA
- EXECUTIVE SUMMARY
- Consumer appliances thrives, driven by Vision 2030 and demand for smart products
- KEY DATA FINDINGS
- CHART 1 Key Trends 2025
- INDUSTRY PERFORMANCE
- Strong demand driven by economic growth and Vision 2030
- Air conditioners grows rapidly from an already high base in 2025
- Smart integration drives growth for consumer appliances
- CHART 2 LG Launches AI-Powered Washing Machines with Arabic Language Support in Saudi Arabia
- WHAT’S NEXT?
- Sustainability expected to drive continued growth
- Air conditioners to remain dominant in value terms, while air purifiers shows growth potential
- Smart technology expected to shape business strategies
- CHART 3 Growth Decomposition of Consumer Appliances 2024-2029
- COMPETITIVE LANDSCAPE
- Players in small appliances maintain their leading positions overall
- Emerging players and strategic moves shape the industry
- CHART 4 Analyst Insight
- CHANNELS
- Offline retail dominates due to in-store expertise and product comparison
- Retail e-commerce drives sales of small appliances with competitive pricing
- Experiential retail and DTC concepts reshape the retail landscape
- CHART 5 Midea Group Launches DTC E-Commerce Platform for Personalised Appliances
- PRODUCTS
- Energy-efficient appliances drive premiumisation
- CHART 6 LG Partners with Retailers to Launch AI-Enabled, Energy-Efficient Home Appliances
- ECONOMIC CONTEXT
- CHART 7 Real GDP Growth and Inflation 2020-2030
- CHART 8 PEST Analysis in Saudi Arabia 2025
- CONSUMER CONTEXT
- CHART 9 Key Insights on Consumers in Saudi Arabia 2025
- CHART 10 Consumer Landscape in Saudi Arabia 2025
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- DISHWASHERS IN SAUDI ARABIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Rising incomes and urbanisation drive demand for premium dishwashers
- CHART 11 Key Trends 2025
- INDUSTRY PERFORMANCE
- Strong economic fundamentals boost sales of dishwashers
- Built-in dishwashers leads volume growth with premium features
- Smart technology contributes to solid growth for dishwashers
- CHART 12 LG Launches AI DD Dishwasher with SmartThinQ Integration in Saudi Arabia
- WHAT’S NEXT?
- Rising incomes and urbanisation set to increase the penetration of dishwashers
- Freestanding dishwashers set to lead, but the built-in format will see higher growth
- Smart technology and energy efficiency set to contribute to growth
- COMPETITIVE LANDSCAPE
- Leading brands maintain dominance through innovation and trust
- Emerging players and strategic acquisitions reshape the dynamics
- CHART 13 Analyst Insight
- Innovation, regulations, and partnerships to propel evolution in dishwashers
- CHANNELS
- Appliances and electronics specialists leads sales, but retail e-commerce grows
- Emerging trends transform the retail environment
- PRODUCTS
- Bosch launch caters to the consumer desire for convenience and customisation
- CHART 14 Bosch Launches VarioFlex SmartRack Dishwasher with Custom Wash Profiles in 2025
- Arçelik new launch focuses on sustainability and energy efficiency
- CHART 15 Arçelik Introduces MEPS-Compliant Eco Dishwasher to the Saudi Market in 2025
- COUNTRY REPORTS DISCLAIMER
- HOME LAUNDRY APPLIANCES IN SAUDI ARABIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Home laundry appliances sees value growth amidst volume dip
- CHART 16 Key Trends 2025
- INDUSTRY PERFORMANCE
- Value growth in a stable economic environment with rising incomes and urbanisation
- Automatic washing machines dominates home laundry appliances
- Energy efficiency contributes to value growth, featuring in new launches
- CHART 17 LG Introduces AI-Powered WashTower Combo with Heat-Pump and Inverter Technology
- WHAT’S NEXT?
- Smart and energy-efficient appliances set to drive growth in the future
- CHART 18 Analyst Insight
- Automatic washing machines set to extend its dominance
- Direct-to-consumer sales and e-commerce to reshape the retail landscape
- COMPETITIVE LANDSCAPE
- Concentration in the competitive landscape and leadership stability
- The ascent of smart, energy-efficient, and large capacity appliances
- CHANNELS
- Offline retail continues to dominate, as consumers value testing products, and expert advice
- Retail e-commerce remains a notable retail channel
- Direct-to-consumer is increasingly significant, as demonstrated by Samsung launch
- CHART 19 Samsung Expands Direct-to-Consumer Laundry Channel with Official Online Store Launch
- Emerging retail concepts to watch in 2026
- PRODUCTS
- AI-powered laundry appliances boost energy efficiency and convenience
- CHART 20 Samsung Launches AI EcoBubble Washing Machine with Arabic SmartThings Integration
- COUNTRY REPORTS DISCLAIMER
- LARGE COOKING APPLIANCES IN SAUDI ARABIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Urbanisation and Vision 2030 contribute to growth for large cooking appliances
- CHART 21 Key Trends 2025
- INDUSTRY PERFORMANCE
- Steady growth driven by housing and hospitality expansion
- Cookers dominates sales, driven by the consumer preference for convenience
- Smart and AI-powered innovations drive growth and consumer engagement
- CHART 22 Analyst Insight
- WHAT’S NEXT?
- Urbanisation and rising incomes set to drive demand for modern large cooking appliances
- Cookers expected to remain dominant, while ovens will show continued growth potential
- Smart innovation and sustainability to shape future demand
- COMPETITIVE LANDSCAPE
- Leading brands maintain dominance through innovation and adaptation
- Emerging players carve out niches with innovative strategies
- CHANNELS
- Appliances and electronics specialists leads retail sales
- Retail e-commerce sees growth as D2C sales rise leads retail sales
- CHART 23 Samsung Opens Direct-to-Consumer Reservations for 2025 Bespoke AI Wall Oven
- Emerging retail concepts likely to revolutionise sales of large cooking appliances
- PRODUCTS
- Sustainability drives innovation in large cooking appliances
- CHART 24 LG Introduces Energy-Efficient Built-In Oven Range with Enhanced Insulation
- Convenience and customisation trend drives growth and consumer engagement
- CHART 25 Bosch Saudi Arabia Introduces Series 8 Smart Oven with Guided Cooking Modes
- COUNTRY REPORTS DISCLAIMER
- MICROWAVES IN SAUDI ARABIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Urbanisation and multifunctional appliances drive robust growth
- CHART 26 Key Trends 2025
- INDUSTRY PERFORMANCE
- Solid growth due to urbanisation and economic factors; freestanding microwaves dominates
- Convenience and customisation are important in the purchasing decision
- CHART 27 LG Launches NeoChef 32?L Microwave with Saudi Cuisine Auto-Cook Presets
- WHAT’S NEXT?
- Compact, multifunctional, convenient models with advanced features set to drive growth
- Built-in microwaves expected to lead growth with premium features
- E-commerce and digital marketing will drive sales and brand loyalty
- CHART 28 Analyst Insight
- COMPETITIVE LANDSCAPE
- Samsung and LG maintain lead through innovation and localisation
- Emerging players reshape the competitive dynamics through localisation and affordability
- CHANNELS
- Appliances and electronics specialists drives offline sales
- Retail e-commerce gains traction for cheaper models and quick replacement purchases
- Emerging concepts reshape the retail landscape
- PRODUCTS
- Smart and AI-powered microwaves drive growth for premium products
- Compact multifunctional microwaves appeal to urban households
- COUNTRY REPORTS DISCLAIMER
- REFRIGERATION APPLIANCES IN SAUDI ARABIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Energy efficiency and smart technology drive growth in refrigeration appliances
- CHART 29 Key Trends 2025
- INDUSTRY PERFORMANCE
- Growth driven by rising incomes and demand for energy-efficient products
- Fridge freezers continues to dominate volume sales in 2025, while freezers sees growth
- Smart and AI-powered refrigeration appliances appeal to tech-savvy consumers
- CHART 30 Samsung Unveils Bespoke AI Smart Refrigerator in Saudi Arabia in 2025
- WHAT’S NEXT?
- Energy efficiency anticipated to drive growth in the future
- Fridge freezers to remain dominant and see the most dynamic volume growth
- Trends towards smart and customisable products set to continue
- COMPETITIVE LANDSCAPE
- Haier and LG maintain their leading positions
- New entrants reshape the competitive dynamics
- CHART 31 Analyst Insight
- New product launches likely to have an impact
- CHANNELS
- Appliances and electronics specialists and hypermarkets remain the leading channels
- Retail e-commerce gains ground as a secondary channel, especially through D2C
- Emerging trends in retail channels for 2026
- PRODUCTS
- LG and Shaker Group drive innovation with energy-efficient features
- CHART 32 LG and Shaker Group Launch Energy-Saving Refrigerators Aligned with SASO 2892:2025
- COUNTRY REPORTS DISCLAIMER
- AIR CONDITIONERS IN SAUDI ARABIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Sales of air conditioners surge in 2025, driven by smart and energy-efficient products
- CHART 33 Key Trends 2025
- INDUSTRY PERFORMANCE
- Strong sales growth is driven by economic recovery, regulatory enforcement
- Split air conditioners dominates due to efficiency
- Regulatory changes drive innovation and consumer behaviour
- CHART 34 Saudi Government Launches Estbdal 3 Replacement Initiative for Air Conditioners
- WHAT’S NEXT?
- Regulatory changes and rising incomes expected to drive growth
- CHART 35 Analyst Insight
- Split air conditioners to remain dominant, with decline for other types of air conditioners
- Innovation and sustainability anticipated to shape business strategies
- COMPETITIVE LANDSCAPE
- Leading brands maintain dominance through innovation and local adaptation
- Emerging players and innovations reshape the dynamics
- CHANNELS
- Offline specialists dominate sales of air conditioners
- Retail e-commerce gains traction with omnichannel partnerships
- Emerging players and concepts to watch
- PRODUCTS
- Sustainability and energy efficiency drive innovation
- CHART 36 Carrier Introduces SEER-Compliant Products to Meet Saudi Energy Efficiency Mandates
- Smart air conditioners impact product design and functionality
- CHART 37 LG Unveils AI-Driven Split Air Conditioner with Adaptive Comfort and Predictive Maintenance
- COUNTRY REPORTS DISCLAIMER
- FOOD PREPARATION APPLIANCES IN SAUDI ARABIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Food preparation appliances experiences growth, driven by technological innovation
- CHART 38 Key Trends 2025
- INDUSTRY PERFORMANCE
- Strong growth driven by economic stability and innovation
- Blenders leads volume sales with multifunctionality and innovation
- Health and wellness trend fuels expansion
- CHART 39 Kuvings Launches Auto10 Cold-Press Juicer in Saudi Arabia in June 2025
- WHAT’S NEXT?
- Smart and health-focused appliances set to drive growth moving forward
- Blenders will maintain dominance with multifunctionality and innovation
- Energy efficiency and sustainability to shape the landscape
- COMPETITIVE LANDSCAPE
- Leading brands maintain dominance through innovation and strategy
- CHART 40 Analyst Insight
- Opportunities from focusing on consumer needs and digital-first strategies
- CHANNELS
- Appliances and electronics specialists leads retail sales through trusted in-store experience
- Retail e-commerce is an important distribution channel for younger consumers
- New retail concepts and collaborations emerge to cater to evolving consumer preferences
- PRODUCTS
- Multifunctionality and compact design drive demand
- CHART 41 Black+Decker Offers Space-Saving Multifunctional Blender/Food Processor Hybrid
- COUNTRY REPORTS DISCLAIMER
- PERSONAL CARE APPLIANCES IN SAUDI ARABIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Sales of personal care appliances surge, driven by youth population and wellness trends
- CHART 42 Key Trends 2025
- INDUSTRY PERFORMANCE
- Health focus and rising disposable incomes drive growth
- Hair care appliances leads sales as consumers value grooming and wellness
- Oral care appliances sees rapid growth due to the health and wellness trend
- CHART 43 Oral-B Launches iO Series 10 Smart Toothbrush with Gum Protection Sensor
- Social media influencers drive sales of personal care appliances in Saudi Arabia
- CHART 44 Sephora Partners with Saudi Influencers to Drive Campaign for Smart Facial Brush
- WHAT’S NEXT?
- Smart wellness tech to drive premiumisation and consumer loyalty
- Hair care appliances will maintain the highest share, despite growth for oral care appliances
- CHART 45 Analyst Insight
- Influencer marketing and health focus likely to shape future developments
- COMPETITIVE LANDSCAPE
- Philips and Braun consolidate their leadership
- New product launches aim to reshape the competitive dynamics
- CHANNELS
- Offline retail channels dominate personal care appliances
- Retail e-commerce sees a rising share due to wide product range and online demonstrations
- Influencer marketing and experiential retail shape future trends
- PRODUCTS
- Smart technology drives premiumisation and innovation
- CHART 46 Philips Launches AI-Powered Lumea IPL Device with Skin Sensor Technology
- COUNTRY REPORTS DISCLAIMER
- SMALL COOKING APPLIANCES IN SAUDI ARABIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Economic stability and changing consumer habits drive growth
- CHART 47 Key Trends 2025
- INDUSTRY PERFORMANCE
- Smart and sustainable small cooking appliances contribute to growth
- Kettles accounts for the highest volume sales in small cooking appliances
- Air fryers sees dynamic growth, driven by health trends
- CHART 48 Philips Launches NutriPlus Air Fryer with Arabic Recipe Integration
- WHAT’S NEXT?
- Health-focused products and smart technology set to drive sales in the forecast period
- Kettles will maintain its leading position, but higher growth for air fryers due to health trend
- Compact, multifunctional designs and e-commerce expected to be important
- COMPETITIVE LANDSCAPE
- Leading brands maintain dominance through innovation and localisation
- New entrants and strategic acquisitions reshape the dynamics
- CHART 49 Analyst Insight
- CHANNELS
- Offline retail remains dominant despite e-commerce growth
- Change to be driven by emerging retail concepts
- PRODUCTS
- Breville exemplifies innovation through multifunctional appliances
- CHART 50 Breville Launches its Smart Oven Air Fryer – a Compact, Multifunctional Appliance
- Philips, DeLonghi, and Nespresso demonstrate convenience and customisation
- CHART 51 Philips unveils the All-in-1 Brew Drip Coffee Maker with Integrated Burr Grinder
- COUNTRY REPORTS DISCLAIMER
- VACUUM CLEANERS IN SAUDI ARABIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Vacuum cleaners sees dynamic growth, fuelled by tech innovation and Vision 2030
- CHART 52 Key Trends 2025
- INDUSTRY PERFORMANCE
- Stable economic outlook and innovation drive sales
- Standard vacuum cleaners dominates, but robotic vacuum cleaners sees higher growth
- Smart home integration revolutionises cleaning solutions
- CHART 53 Samsung Launches AI-Powered Jet Bot+ Vacuum Cleaner with SmartThings Integration
- WHAT’S NEXT?
- Smart and AI-focused innovations set to drive increasing sales
- Robotic vacuum cleaners to be the fastest growing subcategory
- Health and hygiene and e-commerce to shape the landscape
- COMPETITIVE LANDSCAPE
- Global giants maintain their lead through innovation and partnerships
- Emerging brands are making their mark in vacuum cleaners
- CHART 54 Analyst Insight
- New launches set to shape future competitiveness
- CHANNELS
- Despite a share decline, retail e-commerce maintains its lead in 2025
- Offline retail sees growth through offering experiences and expert consultations
- Direct-to-consumer models and smart retail concepts emerge
- PRODUCTS
- Consumer demand for convenience and customisation drives innovation in vacuum cleaners
- CHART 55 Philips Launches the HomeRun Robot Vacuum & Mop with Advanced App Customisation
- Innovative products capture growing demand for smart cleaning solutions
- CHART 56 Dyson Launches V15 Detect Absolute Advanced HEPA Filtration and Laser Dust Detection
- COUNTRY REPORTS DISCLAIMER
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