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Consumer Appliances in Mexico

Publisher Euromonitor International
Published Jan 12, 2026
Length 98 Pages
SKU # EP20773201

Description

Consumer appliances in Mexico was characterised by stagnating volume growth in 2025, although some degree of premiumisation was seen, and the incorporation of smart technologies. With a rising median disposable income per household and a consumer confidence index of 1.8, some consumers were willing to spend on higher-value products. Moving forward, sales are expected to grow over the forecast period. The trends towards premiumisation and sustainability are projected to drive volume growth in cat...

Euromonitor International's Consumer Appliances in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

98 Pages
Consumer Appliances in Mexico
Euromonitor International
January 2026
List Of Contents And Tables
CONSUMER APPLIANCES IN MEXICO
EXECUTIVE SUMMARY
Rising incomes drive premiumisation and smart tech adoption in consumer appliances
KEY DATA FINDINGS
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Flat volume growth, although value growth is driven by premiumisation in many categories
Premiumisation and sustainability shape the consumer appliances landscape
WHAT’S NEXT?
Rising incomes and premiumisation will contribute to a return to growth
Growing environmental awareness set to impact sales, especially in air conditioners
Retail e-commerce expected to gain traction due to its convenience
CHART 2 Growth Decomposition of Consumer Appliances 2024-2029
COMPETITIVE LANDSCAPE
Leading players maintain dominance through customer loyalty and innovation
Stable leadership, but opportunities for niche players
CHART 3 Analyst Insight
CHANNELS
General merchandise stores and hypermarkets lead distribution
Retail e-commerce gains traction with convenience and competitive pricing
PRODUCTS
LG drives energy efficiency with intelligent air conditioning solutions
CHART 4 LG DualCool AI – Efficient, Intelligent and Sustainable Air Conditioning in Mexico
Premium positioning for SharkNinja, with quality, design, and technology
CHART 5 SharkNinja Redefines Premium Products with Quality, Design and Technology
ECONOMIC CONTEXT
CHART 6 Real GDP Growth and Inflation 2020-2030
CHART 7 PEST Analysis in Mexico 2025
CONSUMER CONTEXT
CHART 8 Key Insights on Consumers in Mexico 2025
CHART 9 Consumer Landscape in Mexico 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
DISHWASHERS IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Urbanisation supports demand for dishwashers in Mexico
CHART 10 Key Trends 2025
INDUSTRY PERFORMANCE
Urbanisation and rising incomes drive demand for time-saving appliances
LG’s energy-efficient technologies capture consumer attention
CHART 11 Innovative Technologies to Improve Energy and Water Efficiency
WHAT’S NEXT?
Companies to invest in local manufacturing to boost competitiveness
Built-in dishwashers to remain the preferred format despite flat growth
Digital sales channels and expansion of products and availability to shape future
COMPETITIVE LANDSCAPE
New entrants disrupt competition with innovative offerings
CHANNELS
General merchandise stores lead, but e-commerce regains ground
CHART 12 Analyst Insight
PRODUCTS
Smart technologies and compact designs drive innovation
CHART 13 Growing Adoption of Smart Appliances
Compact and multifunctional designs a strategic opportunity for manufacturers
CHART 14 Innovative Designs and Functional Washing Programmes
COUNTRY REPORTS DISCLAIMER
HOME LAUNDRY APPLIANCES IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Smart technology and sustainability shape demand
CHART 15 Key Trends 2025
INDUSTRY PERFORMANCE
Volume decline in 2025 due to negative economic factors
Focus on offering different formats to suit various consumer segments
CHART 16 Diversity of Brands, Sizes, Technology and Prices to Meet the Needs of Each Consumer
Automatic washing machines dominate sales volume
WHAT’S NEXT?
Smart and sustainable laundry solutions to drive future growth
CHART 17 Sustainability in the Design of Laundry Appliances
Automatic washing machines to remain dominant, while semi-automatic washing machines stagnate
Green innovation and competitive pricing to become key drivers
CHART 18 Analyst Insight
COMPETITIVE LANDSCAPE
Leading manufacturers consolidate presence through loyalty strategies
CHANNELS
General merchandise stores and e-commerce drive distribution
E-commerce regains ground with competitive pricing and convenience
PRODUCTS
Sustainability shapes product innovation
Smart technologies enhance functionality
COUNTRY REPORTS DISCLAIMER
LARGE COOKING APPLIANCES IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Large cooking appliances navigates 2025 dip, targets growth with premium, tailored offerings
CHART 19 Key Trends 2025
INDUSTRY PERFORMANCE
Slowing demand and economic factors impact sales, with financing remaining crucial
Cookers dominates, as these products have broad consumer appeal
Segmented consumer focus drives sales growth through tailored offerings
CHART 20 Consumer Segmentation Leads to the Offer of a Variety of Models and Prices
WHAT’S NEXT?
Growth likely to be driven by rising incomes and smart solutions
Cookers set to remain dominant, while ovens will demonstrate the fastest growth
Space-saving designs projected to drive sales
CHART 21 Analyst Insight
Brands expected to look for higher margins through premiumisation
COMPETITIVE LANDSCAPE
Mabe and Whirlpool maintain their dominance with strategic offerings
Innovation and a focus on premium products projected from players
CHANNELS
Offline stores dominate sales of large cooking appliances
Omnichannel retail has become a more prevalent strategy
PRODUCTS
Multifunctionality raises consumer expectations for technology
CHART 22 Multifunctionality Has Raised Consumer Expectations Regarding Technology
COUNTRY REPORTS DISCLAIMER
MICROWAVES IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth stabilises, with consumers looking for energy efficiency and practicality
CHART 23 Key Trends 2025
INDUSTRY PERFORMANCE
Volume growth continues, but stabilises after a period of strong growth
Freestanding microwaves dominates due to accessibility and flexibility
Inverter technology drives growth, with an important new model from Panasonic
CHART 24 Inverter Technology Stands Out for Greater Savings in Time and Energy
WHAT’S NEXT?
Consumers likely to demand multifunctional and energy-efficient microwaves
Freestanding microwaves will remain dominant, and smart microwaves to be more popular
Omnichannel strategies expected to shape future growth
CHART 25 Analyst Insight
COMPETITIVE LANDSCAPE
Leading brands maintain dominance through innovation
Stable competitive landscape with opportunities for innovation
CHANNELS
Department stores leads distribution due to personalised service
Retail e-commerce grows as a key sales channel
Omnichannel strategies set to drive growth in the future
PRODUCTS
Smart connectivity and AI enhance cooking experiences
Multifunctionality simplifies cooking and saves money for Mexican households
CHART 26 Intelligent Programming and Integrated Functionalities Simplify Cooking
COUNTRY REPORTS DISCLAIMER
REFRIGERATION APPLIANCES IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premium brands drive growth despite volume stagnation
CHART 27 Key Trends 2025
INDUSTRY PERFORMANCE
Sluggish volume growth, value driven by premiumisation
CHART 28 Analyst Insight
Fridge freezers remains dominant format in Mexico
Government policies drive energy efficiency and premiumisation
CHART 29 Government Policies Boost Brands With Better Quality and Benefits for Consumers
WHAT’S NEXT?
Future growth expected with Mexican consumers willing to upgrade
Fridge freezers to remain dominant, while fridges show potential
Key trends shaping the future of refrigeration appliances
COMPETITIVE LANDSCAPE
Leading companies maintain dominance through innovation
CHANNELS
Physical stores dominate distribution through omnichannel strategies
PRODUCTS
Smart technologies drive premiumisation and innovation
CHART 30 LG's InstaView Drives Premiumisation in Refrigeration Appliances
COUNTRY REPORTS DISCLAIMER
AIR CONDITIONERS IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers prioritise energy-saving technologies and multifunctional features
CHART 31 Key Trends 2025
INDUSTRY PERFORMANCE
Weather events drive sales decline of air conditioners
CHART 32 Retail Sales of Air Conditioners Decrease Given Atypical Rainy Season
Split air conditioners dominate sales with energy efficiency appeal
WHAT’S NEXT?
Urban households and climate variability to support future growth
Businesses must innovate to meet evolving consumer needs
CHART 33 Analyst Insight
COMPETITIVE LANDSCAPE
Leading brands maintain share amidst new entrants
CHART 34 Inverter Technology Leads the Market
CHANNELS
Department stores gain ground with home delivery and installation
PRODUCTS
Products that provide both cooling and heating are gaining traction
CHART 35 Growing Interest in Compact and Multifunctional Units
Compact designs drive innovation and consumer preference
COUNTRY REPORTS DISCLAIMER
FOOD PREPARATION APPLIANCES IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Food preparation appliances thrives on smart technology and rising incomes
CHART 36 Key Trends 2025
INDUSTRY PERFORMANCE
Growth in a challenging year is driven by mixers and blenders
Smart and AI-powered products revolutionise food preparation appliances
CHART 37 AI Drives the Evolution of Traditional Food Preparation Appliances
WHAT’S NEXT?
More consumers anticipated to invest in smart and premium appliances
Blenders to remain dominant, but food processors will also show promise
Innovation and sustainability to drive business growth
COMPETITIVE LANDSCAPE
SharkNinja gains share through innovation, distribution, and intuitive experiences
CHART 38 SharkNinja Continues Gaining Share Thanks to Intuitive User Experiences
Opportunities from offering premium advanced food preparation appliances
CHANNELS
Offline retail continues to dominate due to advice and try-before-buy
Retail e-commerce attracts consumers seeking convenience and competitive pricing
CHART 39 Analyst Insight
PRODUCTS
Compact designs and multifunctionality drive premiumisation
CHART 40 SharkNinja Focuses on Offering Innovative Products Adapted to Consumer Needs
COUNTRY REPORTS DISCLAIMER
PERSONAL CARE APPLIANCES IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Smart products, self-care, and wellness propel value growth in personal care appliances
CHART 41 Key Trends 2025
INDUSTRY PERFORMANCE
Stable economy and demand for self-care drive value growth despite volume decline
Hair care appliances leads sales, but sees another year of volume decline
Smart technology revolutionises personal care routines
CHART 42 Shark HyperAIR Hair Dryer With Smart Technology for Maximum Hair Care
WHAT’S NEXT?
Premiumisation anticipated, with demand for smart and wellness-focused devices
CHART 43 Analyst Insight
Retail e-commerce and direct-to-consumer channels will redefine distribution
Sustainability and design will become key differentiators
COMPETITIVE LANDSCAPE
Leading players maintain dominance, but the competition rises from emerging companies
Retail e-commerce presents opportunities for new entrants
CHANNELS
Offline retail continues to dominate due to advice from staff and the desire to see products
Retail e-commerce drives growth with convenience and promotions
Direct-to-consumer sales rise with investments in online stores
CHART 44 Greater Confidence in Online Shopping Accelerates Direct-to-Consumer Transition
PRODUCTS
Smart technology and demand for wellness drive premiumisation
CHART 45 Advanced Cleaning and Smart Oral Care from Colgate SonicPro
COUNTRY REPORTS DISCLAIMER
SMALL COOKING APPLIANCES IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation and urbanisation reshape small appliances
CHART 46 Key Trends 2025
INDUSTRY PERFORMANCE
Rising incomes drive volume growth, and premiumisation drives dynamic value growth
Coffee machines maintains its growth trend despite its already high base
Premiumisation trend shapes small cooking appliances
CHART 47 Philips 5400 Series Coffee Machine Offers a Premium Experience
WHAT’S NEXT?
Growth to be driven by continued advances in functionality, particularly in coffee machines
Health and premiumisation likely to be factors impacting growth
Omnichannel retailing and sustainability to shape the future
CHART 48 Analyst Insight
COMPETITIVE LANDSCAPE
Leading brands maintain dominance through innovation and distribution
Opportunities for companies by investing in sustainable, technologically advanced products
CHANNELS
Offline retailers lead sales of small cooking appliances
Retail e-commerce gains traction in small cooking appliances
PRODUCTS
Smart coffee makers drive premiumisation with advanced features
CHART 49 Premium Smart Coffee Makers for Personalised Coffee Experiences in Mexico
Multifunctional fryers revolutionise Mexican kitchens with compact design
CHART 50 Multifunctional Air Fryers Revolutionise Mexican Kitchens with Compact Designs
COUNTRY REPORTS DISCLAIMER
VACUUM CLEANERS IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Smart and AI-powered products fuel vacuum cleaner growth
CHART 51 Key Trends 2025
INDUSTRY PERFORMANCE
Connected and AI-powered vacuum cleaners drive premiumisation
CHART 52 Smart Vacuum Cleaners With AI Technology in Mexican Homes Now More Affordable
Standard vacuum cleaners remain dominant, but robotic vacuum cleaners gain ground
Health and wellness focus drives demand for advanced vacuum cleaners
CHART 53 Vacuum Cleaners With Sophisticated Filters for Deep and Healthy Cleaning
WHAT’S NEXT?
Innovation to drive future growth of vacuum cleaners in Mexico
CHART 54 Analyst Insight
COMPETITIVE LANDSCAPE
Established brands maintain lead through diversified offerings
CHANNELS
Retail offline channels dominate sales with strong consumer preference
E-commerce gains traction with omnichannel sales and competitive pricing
PRODUCTS
Cordless designs and advanced filtration drive premiumisation
CHART 55 Shark Detect Pro – Smart Vacuum Cleaner That Claims to Improve Home Health
COUNTRY REPORTS DISCLAIMER

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