Consumer Appliances in Japan
Description
Consumer appliances experienced a complex performance landscape in Japan in 2025, with a total retail volume decline of 0.8% to 91.3 million units, driven by economic struggles and the high penetration levels of appliances overall. Despite this, there were areas of growth, such as air conditioners, which saw expansion driven by consumer demand for energy-efficient products. Consumer appliances is expected to see retail volume sales decline at a CAGR of 0.5% to reach 89.1 million units by 2030. H...
Euromonitor International's Consumer Appliances in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Home HVAC, Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Consumer Appliances in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Home HVAC, Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
86 Pages
- Consumer Appliances in Japan
- Euromonitor International
- January 2026
- List Of Contents And Tables
- CONSUMER APPLIANCES IN JAPAN
- EXECUTIVE SUMMARY
- Volume sales fall, but value growth driven by demand for energy efficiency and premiumisation
- KEY DATA FINDINGS
- CHART 1 Key Trends 2025
- INDUSTRY PERFORMANCE
- Shifting consumer preferences drive sales in a challenging economic environment
- Affordable drum-type washers disrupt laundry appliances in Japan
- CHART 2 Yamada Denki launches a washer dryer under JPY110,000, following Nitori.
- Growth in air conditioners driven by energy efficiency, supported by circulators
- CHART 3 Sharp launches its first air circulator
- WHAT’S NEXT?
- Two paths emerge: affordability versus long-term value
- CHART 4 Analyst Insight
- Record-breaking heat in Japan and its impact on consumer needs
- Bridging the gap how brands win in beauty tech
- CHART 5 Growth Decomposition of Consumer Appliances 2024-2029
- COMPETITIVE LANDSCAPE
- Panasonic maintains dominance with broad portfolio presence
- Shark drives growth in vacuum cleaners with innovative products
- Potential M&A around Hitachi Global Life Solutions
- CHANNELS
- Specialist retailers and e-commerce drive sales
- E-commerce continues to grow in consumer appliances
- ECONOMIC CONTEXT
- CHART 6 Real GDP Growth and Inflation 2020-2030
- CHART 7 PEST Analysis in Japan 2025
- CONSUMER CONTEXT
- CHART 8 Key Insights on Consumers in Japan 2025
- CHART 9 Consumer Landscape in Japan 2025
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- AIR CONDITIONERS IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Panasonic's innovative compressor technology boosts energy efficiency
- CHART 10 Key Trends 2025
- INDUSTRY PERFORMANCE
- CHART 11 Panasonic cuts 40% off the power of minimum operation with a new compressor
- Air conditioning is not just about temperature
- CHART 12 Daikin provides automatic humidity control together with temperature control
- Providing a comfortable environment
- CHART 13 Mitsubishi Electric enhances emoco-tech personalisation
- WHAT’S NEXT?
- Subsidies underpin the replacement of less energy efficient air conditioners
- CHART 14 Analyst Insight
- Bosch acquires Shirokuma-kun brand
- Energy efficiency to remain key driver of growth and innovation
- COMPETITIVE LANDSCAPE
- Daikin leads the market with execution power
- Acquisition to reshape competitive landscape
- CHANNELS
- Specialist retailers and builder merchants drive sales
- E-commerce gains traction with installation services
- COUNTRY REPORTS DISCLAIMER
- DISHWASHERS IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Sales driven by dual-income households with children seeking convenience
- CHART 15 Key Trends 2025
- INDUSTRY PERFORMANCE
- Panasonic's auto-dose dishwasher supports sales through convenience
- CHART 16 Analyst Insight
- Built-in dishwashers dominates in Japan
- Freestanding dishwashers sees growth in 2025
- CHART 17 Panasonic launches freestanding dishwasher with auto-dose function
- WHAT’S NEXT?
- Convenience and energy efficiency to drive future growth
- Built-in dishwashers will maintain dominance
- Smart features shaping future competitiveness
- COMPETITIVE LANDSCAPE
- Panasonic dominates with strong presence in built-in and freestanding dishwashers
- CHART 18 Panasonic launches freestanding dishwasher with tumbler and bottle holders
- Innovative product launches drive growth and present opportunities
- CHART 19 Panasonic launches high-end front-loading built-in dishwasher model
- CHANNELS
- Builder merchants and construction dominates built-in dishwasher sales
- Installation services sustain slow growth in retail e-commerce
- COUNTRY REPORTS DISCLAIMER
- FOOD PREPARATION APPLIANCES IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Blenders plays key role in overall growth
- CHART 20 Key Trends 2025
- INDUSTRY PERFORMANCE
- Ninja boosts sales with innovative blender launches
- CHART 21 Ninja enters Japan with blenders
- Soup makers emerge in blenders
- CHART 22 Siroca enables consumers to make warm soup with a blender
- Tiger joins the premium segment
- CHART 23 Powerful Tiger Edge aggressively launched by Tiger
- WHAT’S NEXT?
- The hidden challenges behind Japan’s blenders boom
- Rising fruit prices could squeeze Japan’s smoothies trend
- Blenders boom sparks hope for other kitchen tools
- COMPETITIVE LANDSCAPE
- Tescom leads with a wide portfolio in food preparation appliances
- From vacuums to blenders: SharkNinja bets on localisation
- CHART 24 Analyst Insight
- CHANNELS
- Physical stores will remain relevant
- Retail e-commerce continues to grow in importance
- COUNTRY REPORTS DISCLAIMER
- HOME LAUNDRY APPLIANCES IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Affordable and multifunctional appliances attract consumers
- CHART 25 Key Trends 2025
- INDUSTRY PERFORMANCE
- Low-price segment challenges established players
- CHART 26 Nitori launched a washer dryer under 100,000yen, surprising the market.
- CHART 27 Analyst Insight
- Automatic washing machines dominates
- WHAT’S NEXT?
- New entrants disrupt market with affordable options
- Automatic washing machines remain dominant but decline
- Multi-functionality and energy efficiency to drive future sales
- COMPETITIVE LANDSCAPE
- Panasonic and Hitachi dominate with traditional strength
- Rinnai and potential Hitachi divestiture drive market dynamics
- CHANNELS
- Specialist retailers dominate home laundry appliance sales
- Emerging trends and retail concepts
- PRODUCTS
- Aqua and Hitachi introduce advanced features
- CHART 28 Aqua develops Foam Full Wash function
- COUNTRY REPORTS DISCLAIMER
- LARGE COOKING APPLIANCES IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Sluggish market driven by declining new housing starts
- CHART 29 Key Trends 2025
- INDUSTRY PERFORMANCE
- Cooking made more convenient with live grill monitoring
- CHART 30 Hitachi launches a built-in hob with a camera and a screen
- Hands-free control brings IoT power to the kitchen
- CHART 31 Mitsubishi Electric enables voice control of built-in hobs
- WHAT’S NEXT?
- The potential extension of housing loan tax deduction will underpin new housing starts
- Ovens unlikely to boom
- Will cooker hoods be accepted widely to improve indoor air quality?
- COMPETITIVE LANDSCAPE
- Rinnai and Fujioh lead with strong market presence
- Paloma Rheem's strengthens its technology portfolio with the acquisition of Fujitsu General
- CHART 32 Paloma introduces afterburner to burn off smoke in fish grill of built-in hobs
- CHANNELS
- Builder merchants drive sales with mandatory professional installation
- CHART 33 Analyst Insight
- Retail e-commerce plays a limited role in sales
- COUNTRY REPORTS DISCLAIMER
- MICROWAVES IN JAPAN
- EY DATA FINDINGS
- 2025 DEVELOPMENTS
- Stable demand for microwaves
- CHART 34 Key Trends 2025
- INDUSTRY PERFORMANCE
- Aladdin reinvents the microwave with retro compact charm
- CHART 35 Aladdin enters microwaves with a compact and retro-pop style design
- Compact convenience combining toasting and microwaving in one
- CHART 36 Hitachi's 2-in-1 product combines a toaster and a microwave.
- Single-function microwaves can still offer sophistication
- CHART 37 Panasonic to launch a single-function microwave with a high-end infrared sensor
- WHAT’S NEXT?
- Slow wage growth could impede expansion of microwaves
- From big families to solo living: how appliance needs shifted
- CHART 38 Analyst Insight
- COMPETITIVE LANDSCAPE
- Oligopoly among four major brands
- Zojirushi enters microwaves with differentiated features
- CHANNELS
- Appliances and electronics specialists remains a crucial sales channel
- Retail e-commerce continues to grow
- COUNTRY REPORTS DISCLAIMER
- PERSONAL CARE APPLIANCES IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Premiumisation drives value sales growth
- CHART 39 Key Trends 2025
- INDUSTRY PERFORMANCE
- CHART 40 Panasonic launched a hair dryer over 80,000 yen
- Hair care appliances leads sales
- Compact head trend in hair dryers
- CHART 41 Nitori launches a functional compact hair dryer at JPY9,990
- WHAT’S NEXT?
- Inflation outpaces wage growth in Japan
- New players will continuously emerge
- Innovation drives growth amidst economic uncertainty
- CHART 42 Ya-man launched a mouth massager with a battery toothbrush
- COMPETITIVE LANDSCAPE
- Panasonic and other brands drive premiumisation
- Emerging brands capitalise on premiumisation and innovation
- CHART 43 Analyst Insight
- CHANNELS
- Appliances and electronics specialists benefits from consumer desire to experience products before purchase
- Retail e-commerce boosted by new players with a focus on digital marketing
- COUNTRY REPORTS DISCLAIMER
- REFRIGERATION APPLIANCES IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Innovation and advanced features needed to stand out
- CHART 44 Key Trends 2025
- INDUSTRY PERFORMANCE
- Consumers seek value in advanced fridge freezers
- Fridge freezers dominates sales, driven by advanced features
- Players in freezers respond to changing consumer needs
- CHART 45 Freezing unit becomes more crucial than ever
- Consumers drive innovation in refrigeration appliances
- CHART 46 Analyst Insight
- Freezers to see continued demand despite widespread decline throughout refrigeration appliances
- Innovative designs and features to shape future sales
- COMPETITIVE LANDSCAPE
- Leading Japanese manufacturers maintain dominance
- Potential mergers and acquisitions to reshape landscape
- CHANNELS
- Appliances and electronics specialists leads sales
- Retail e-commerce grows with enhanced delivery and set-up services
- PRODUCTS
- Advanced features drive innovation in fridge freezers
- CHART 47 Panasonic puts what comes in the middle unit within product names
- Sharp’s AI-powered energy-saving fridge advances market innovation
- CHART 48 Sharp cuts off max 35% of electricity by AI
- COUNTRY REPORTS DISCLAIMER
- SMALL COOKING APPLIANCES IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Affordable and compact products attract consumers
- CHART 49 Key Trends 2025
- INDUSTRY PERFORMANCE
- Rice cookers drives premiumisation
- Rise of dual-income families reshapes Japanese home life
- Not air fryers, but oven toasters
- WHAT’S NEXT?
- Urban decline drives shift to premium products
- Premium rice cookers steady amid price shocks
- CHART 50 Analyst Insight
- Kettle safety standards to tighten with 2026 PSE update
- COMPETITIVE LANDSCAPE
- Zojirushi Corp leads with steady share
- De'Longhi stands out as Japan's go-to espresso brand
- CHANNELS
- Appliances and electronics specialists drives small cooking appliance sales
- Retail e-commerce gains traction with competitive pricing
- PRODUCTS
- 2025 new Gohobi-daki models from Tiger
- CHART 51 Tiger launches a new model of Gohobi-daki
- Compact breadmaker fits trend towards Japanese households becoming smaller
- CHART 52 Panasonic launches a compact breadmaker
- COUNTRY REPORTS DISCLAIMER
- VACUUM CLEANERS IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Competition intensifies against backdrop of sales decline
- CHART 53 Key Trends 2025
- INDUSTRY PERFORMANCE
- Japanese brands slow Dyson's momentum with refined products
- CHART 54 Panasonic launches stick vacuum cleaner with micro mist
- Standard vacuum cleaners remains dominant despite decline
- Technological refinement drives competition and market trends
- CHART 55 Shark launches Evopower System Std+
- WHAT’S NEXT?
- Japanese brands set to refine products further to drive future sales
- Sustainability and innovation shape trends for forecast period
- COMPETITIVE LANDSCAPE
- Hitachi and Panasonic maintain lead with refined products
- CHART 56 Analyst Insight
- Emerging players and mergers reshape the market
- CHANNELS
- Specialist retailers and e-commerce drive sales
- PRODUCTS
- Panasonic and Ecovacs drive innovation with advanced features
- CHART 57 New product by Ecovacs equipped with a roller mop
- COUNTRY REPORTS DISCLAIMER
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