Consumer Appliances in Brazil
Description
Consumer appliances in Brazil experienced solid retail volume growth in 2025, driven by increasing brand competition and rising consumer awareness. Growth is expected to continue throughout the forecast period, driven by investments in local production by major players like LG and Electrolux, and increasing consumer awareness of environmental impacts and product quality. This growth will be supported by a forecast increase in the median disposable income per household, and a growing urban popula...
Euromonitor International's Consumer Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Home HVAC, Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Consumer Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Home HVAC, Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
100 Pages
- Consumer Appliances in Brazil
- Euromonitor International
- December 2025
- List Of Contents And Tables
- CONSUMER APPLIANCES IN BRAZIL
- EXECUTIVE SUMMARY
- Discerning consumers and urbanisation drive continued expansion in consumer appliances
- KEY DATA FINDINGS
- CHART 1 Key Trends 2025
- INDUSTRY PERFORMANCE
- Stable growth driven by brand competition and consumer awareness
- CHART 2 Analyst Insight
- Refrigeration appliances dominates major appliances, personal care appliances small appliances
- Air conditioners sees dynamic growth, driven by urbanisation
- CHART 3 Air Conditioners Sees Dynamism Due to Local Manufacturing, and as the Urban Population Rises
- WHAT’S NEXT?
- Striking a balance between attracting consumers with lower prices and maintaining quality
- LG and Electrolux will contribute to growth through local production
- Dishwashers set to lead growth in major appliances due to low penetration
- Health and wellness trend to drive growth in personal care appliances
- CHART 4 Growth Decomposition of Consumer Appliances 2024-2029
- COMPETITIVE LANDSCAPE
- Midea and Britânia maintain their leading positions through strategic investments
- Companies respond to the threat from the rising number of Asian brands
- CHART 5 More Products from Asia Enter Brazil, Driving a Response from Other Companies
- Strategic partnerships and localisation drive growth
- CHANNELS
- Offline retailers remain dominant despite retail e-commerce growth
- E-commerce platforms drive sales in remote regions
- PRODUCTS
- Price-convenient innovations attract mainstream consumers and bigger families
- CHART 6 Betting on the Mainstream Market, Mondial Sees Growth
- Premiumisation through innovation exemplified by Samsung
- ECONOMIC CONTEXT
- CHART 7 Real GDP Growth and Inflation 2020-2030
- CHART 8 PEST Analysis in Brazil 2025
- CONSUMER CONTEXT
- CHART 9 Key Insights on Consumers in Brazil 2025
- CHART 10 Consumer Landscape in Brazil 2025
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- DISHWASHERS IN BRAZIL
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Sustainability and energy efficiency drive innovation
- CHART 11 Key Trends 2025
- INDUSTRY PERFORMANCE
- Electrolux drives sales with multifunctional and water-saving dishwashers
- CHART 12 Analyst Insight
- Freestanding dishwashers dominate sales due to consumer preferences
- Sustainability and energy efficiency drive value sales growth
- CHART 13 Multifunctional and Water-Saving Dishwashers Attract Consumer Attention
- WHAT’S NEXT?
- Competition set to intensify as players invest in innovative products
- Freestanding dishwashers to remain dominant format
- Increasing competition and e-commerce to support future growth
- COMPETITIVE LANDSCAPE
- Electrolux and Whirlpool maintain lead through local production
- CHART 14 Electrolux Benefits From Consumer-centric Product Innovation
- Midea and other Asian brands intensify competition through local investment
- CHANNELS
- Offline retail remains dominant in the distribution of dishwashers
- E-commerce plays a growing role in distribution
- PRODUCTS
- Manufacturers adapt to decreasing household space
- CHART 15 Aware of Decreasing Space in Household Units, Dishwasher Manufacturers Adapt
- Increasing competition and innovation drive growth
- COUNTRY REPORTS DISCLAIMER
- HOME LAUNDRY APPLIANCES IN BRAZIL
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Home laundry appliances thrives in 2025, driven by innovation and urbanisation
- CHART 16 Key Trends 2025
- INDUSTRY PERFORMANCE
- Growth continues, with automatic washing machines accounting for the highest sales
- Asian brands drive competition and growth through innovation
- Automatic dryers sees dynamic growth, driven by changing consumer needs
- WHAT’S NEXT?
- Urbanisation, premiumisation, and rising incomes set to drive continued sales growth
- Asian brands to drive innovation and growth through competition
- Automatic washing machines will maintain its dominance
- Regional retailers poised to gain share as nationwide retailers struggle
- CHART 17 Analyst Insight
- COMPETITIVE LANDSCAPE
- Asian brands gain share through local manufacturing and innovation
- CHART 18 LG and Midea Improve their Strength by Expanding their Manufacturing Capabilities
- Segmentation is seen, with Colormaq and Arno partnership, and new premium launches
- CHANNELS
- Offline retailers maintain dominance in home laundry appliances
- Retail e-commerce plays a significant role in the distribution of home laundry appliances
- PRODUCTS
- Midea and Samsung drive premiumisation through innovation
- CHART 19 Major Companies Continue to Invest in the Higher-End Segment
- COUNTRY REPORTS DISCLAIMER
- LARGE COOKING APPLIANCES IN BRAZIL
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Large cooking appliances struggles in 2025, but is set to thrive moving forward
- CHART 20 Key Trends 2025
- INDUSTRY PERFORMANCE
- Fall in consumer confidence drives decline for large cooking appliances
- Cookers dominates, with players aiming to adapt to meet consumers’ needs
- CHART 21 Companies Aim to Offer Affordable and More Compact Cookers to Attract Consumers
- Affordability shapes large cooking appliances
- CHART 22 Itatiaia Targets Functionality And Offers Reasonably-Priced Cookers
- WHAT’S NEXT?
- Economic and demographic factors set to drive growth
- Cookers will remain dominant, but built-in hobs set to see the fastest growth
- Affordability and innovation to shape the future landscape
- CHART 23 Analyst Insight
- COMPETITIVE LANDSCAPE
- Local brands leverage affordability, and premium products focus on advanced technology
- Global brands navigate import challenges with strategic cost excellence
- CHART 24 Electrolux Leverages its Position as a Global Player to Better-Manage Costs
- CHANNELS
- Offline retail channels lead large cooking appliances, with regional players thriving
- Retail e-commerce intensifies the competition and expands access to large cooking appliances
- PRODUCTS
- Multifunctionality and compact designs drive innovation in cooking solutions
- COUNTRY REPORTS DISCLAIMER
- MICROWAVES IN BRAZIL
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Resilience for microwaves, and potential for innovation-driven growth
- CHART 25 Key Trends 2025
- INDUSTRY PERFORMANCE
- Growth impacted by socioeconomic factors
- Freestanding microwaves dominates due to price and flexibility
- Increased competition shapes trends
- CHART 26 Midea Drives Competition by Offering Good Quality at Cheap Prices
- WHAT’S NEXT?
- Affordable designs and features to drive sales of microwaves
- Freestanding microwaves will maintain dominance with design innovations
- Competition and design will drive innovation and growth, but affordability to remain important
- COMPETITIVE LANDSCAPE
- Electrolux and Whirlpool are the leading companies due to innovation and distribution
- Opportunities abound for companies offering innovation, compact products and affordability
- CHANNELS
- Retail offline continues to dominate, as consumers value advice, and the ability to view products
- Retail e-commerce plays a crucial role in sales of microwaves
- CHART 27 Companies Bet on E-Commerce to Boost Their Direct-to-Consumer Sales
- CHART 28 Analyst Insight
- PRODUCTS
- Panasonic drives innovation with multifunctional microwaves
- CHART 29 Panasonic Launches Microwaves with Air Frying Function to Overcome Cannibalisation
- COUNTRY REPORTS DISCLAIMER
- REFRIGERATION APPLIANCES IN BRAZIL
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Growth in refrigeration appliances driven by advanced features and replacements
- CHART 30 Key Trends 2025
- INDUSTRY PERFORMANCE
- Refrigeration appliances growth driven by fridge freezers
- Energy efficiency certification to impact prices
- CHART 31 Energy Efficiency Certification is Set to Impact Prices of Refrigeration Appliances
- Dynamic growth in electric wine coolers/chillers
- WHAT’S NEXT?
- New energy efficiency standards to drive premiumisation
- Regional retailers to gain consumer preference
- Premiumisation and customization to drive growth
- CHART 32 Analyst Insight
- COMPETITIVE LANDSCAPE
- Midea and LG drive change with local manufacturing
- Asian brands gain ground, challenging local leaders
- CHANNELS
- Midea benefits from wide retail coverage in Brazil
- Regional retailers gain consumer preference with lower costs
- Retail e-commerce slowly gains traction in Brazil
- PRODUCTS
- New energy efficiency law drives premiumisation and price hikes
- LG and Midea boost local manufacturing to gain cost advantage
- CHART 33 LG Invests in a New Manufacturing Site in the South of Brazil
- Companies cater to different segments with varying strategies
- CHART 34 Electrolux Operates in Brazil with Different Brands to Cater to Different Segments
- COUNTRY REPORTS DISCLAIMER
- AIR CONDITIONERS IN BRAZIL
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Rising temperatures and higher incomes drive solid growth for air conditioners
- CHART 55 Key Trends 2025
- INDUSTRY PERFORMANCE
- Sales of air conditioners driven by favourable climate, economic factors, and price competition
- Split air conditioners dominates due to the consumer preference for efficiency
- CHART 56 Split Air Conditioners Maintain Popularity Due to Energy-efficiency and Affordability
- Price competition emerges as key trend shaping air conditioners
- CHART 57 Analyst Insight
- WHAT’S NEXT?
- Climate, urbanisation, and rising incomes expected to drive continued growth
- Split air conditioners anticipated to maintain dominance
- Price competition and innovation to shape the future
- COMPETITIVE LANDSCAPE
- Springer Midea and LG maintain lead through quality
- Companies leverage local manufacturing for growth
- CHART 58 Companies Increase Their Shares, Supported By Local Manufacturing
- Hisense and Multi partner to boost local production
- CHANNELS
- Retail offline continues to lead, but is challenged by retail e-commerce
- Retail e-commerce sees share growth due to prices, convenience, and new payment solutions
- CHART 59 Midea Grows Strongly in the Country Through Retailers and its Own Sales Channel
- COUNTRY REPORTS DISCLAIMER
- FOOD PREPARATION APPLIANCES IN BRAZIL
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Food preparation appliances shows resilience, fuelled by innovation and affordability
- CHART 35 Key Trends 2025
- INDUSTRY PERFORMANCE
- Growth driven by rising disposable incomes, affordability, and innovation
- Blenders dominates and sees the most dynamic growth
- Innovation contributes to growth for food processors
- WHAT’S NEXT?
- Continued value and volume growth as incomes rise and the population increases
- Multifunctionality set to drive continued growth for food processors
- Intensifying competition expected to drive innovation and growth
- Innovation and quality set to define competitive advantage
- CHART 36 Risk of Low-cost Products Create Opportunities for More Sophisticated Appliances
- COMPETITIVE LANDSCAPE
- Britânia and Mondial lead, and together dominate volume sales
- Shifts in consumer preference and the competitive landscape
- CHART 37 Analyst Insight
- CHANNELS
- Offline retail continues to dominate
- E-commerce platforms drive sales nationwide with expanded offerings
- CHART 38 Companies Leverage E-Commerce Boom to Boost their DTC Sales
- PRODUCTS
- Multifunctionality is important as consumers face space and financial constraints
- CHART 39 Multifunctionality Gains Popularity as Consumers Look to Save Space
- COUNTRY REPORTS DISCLAIMER
- PERSONAL CARE APPLIANCES IN BRAZIL
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Wellness, e-commerce, and innovation propel growth for personal care appliances
- CHART 40 Key Trends 2025
- INDUSTRY PERFORMANCE
- Personal care appliances sees sustained growth on economic strength and female spending
- Health and wellness drive sales growth
- Direct-to-consumer sales become increasingly important
- CHART 41 Mondial Gains Household Penetration Through Personal Care Appliances
- WHAT’S NEXT?
- Growth expected as disposable incomes rise and urbanisation continues
- Electric facial cleansers set to drive growth through innovation
- Urbanisation and direct-to-consumer investment to reshape distribution
- COMPETITIVE LANDSCAPE
- Taiff-Proart and Britânia lead through brand strength and expansion
- CHART 42 Analyst Insight
- Mondial gains household penetration through strategic expansion
- CHART 43 Mondial Gains Market Share Through Hair Care Appliances
- Stability paves the way for strategic growth and digital expansion
- CHANNELS
- Offline dominance meets retail e-commerce growth in personal care appliances
- Magalú and AliExpress partnership signals new era for retail e-commerce in Brazil
- Regional retailers poised for growth in personal care appliances due to cost efficiencies
- PRODUCTS
- Cordless and portable solutions drive product innovation
- CHART 44 Practicality Leads Consumers to Prefer Portable Solutions
- Business impact of cordless and portable solutions
- COUNTRY REPORTS DISCLAIMER
- SMALL COOKING APPLIANCES IN BRAZIL
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Small cooking appliances thrives as local players innovate, and disposable incomes rise
- CHART 45 Key Trends 2025
- INDUSTRY PERFORMANCE
- Big brands react to entry of Asian brands with price adjustments
- CHART 46 More Asian Brands Enter Small Cooking Appliances in Brazil
- Coffee machines drives sales in small cooking appliances
- Technical support and quality concerns shape consumer behaviour
- WHAT’S NEXT?
- Rising disposable incomes and increasing purchasing confidence expected to drive growth
- CHART 47 Analyst Insight
- Kettles anticipated to gain popularity beyond regional preference
- Local brands will leverage trust and awareness to compete with imports
- COMPETITIVE LANDSCAPE
- Mondial and Britânia maintain their leading positions, despite the threat from Asian players
- CHART 48 Betting on the Mainstream Market, Mondial Grows Strongly and Reacts to Foreign Threats
- New entrants and product launches reshape the category dynamics
- CHANNELS
- Offline retailers hold strong while retail e-commerce spurs innovation
- Retail e-commerce gains traction with competitive pricing
- PRODUCTS
- Oster gains share through multifunctional product innovation
- CHART 49 Oster Gains Share Through Innovation with Multifunctional Products
- COUNTRY REPORTS DISCLAIMER
- VACUUM CLEANERS IN BRAZIL
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Growth in vacuum cleaners is driven by stick and robotic models, and urban growth
- CHART 50 Key Trends 2025
- INDUSTRY PERFORMANCE
- Vacuum cleaners grows, due to rising disposable incomes, premiumisation, and urbanisation
- Standard vacuum cleaners remains dominant despite growth for robotic vacuum cleaners
- CHART 51 Traditional Cylinder Vacuum Cleaners Maintain Popularity Due to Price Convenience
- Segmented consumer focus drives growth
- CHART 52 Dyson Bets on Higher-End Consumers to Increase Local Brand Awareness
- WHAT’S NEXT?
- Growth set to continue as disposable incomes rise and urbanisation is ongoing
- CHART 53 Analyst Insight
- Standard vacuum cleaners will remain dominant despite growth for robotic vacuum cleaners
- CHART 54 Electrolux Bets on Stick Vacuum Cleaners to Retain Consumers
- Price competition and consumer uncertainty expected to drive trends
- COMPETITIVE LANDSCAPE
- Britânia and Electrolux lead with diverse product offerings
- Stability in 2025, but opportunities remain, and the competition will become fiercer
- CHANNELS
- Offline retailers dominate vacuum cleaners in Brazil
- Retail e-commerce has significant penetration in vacuum cleaners, demanding adaptation
- PRODUCTS
- Electrolux drives innovation with diverse product offerings
- COUNTRY REPORTS DISCLAIMER
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