Consumer Appliances in the US
Description
The US consumer appliances market is demonstrating a mixed performance in 2025, with retail volume growth of flat and retail value growth of 4%. Urbanisation and higher disposable incomes support demand, projected to grow to reach USD150.21 billion by 2030. Compact and multifunctional appliances are gaining traction as consumers seek space-saving, easy-to-clean and health-focused solutions. Brands are balancing premium innovation with affordable, convenient options amid inflation and smaller liv...
Euromonitor International's Consumer Appliances in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Home HVAC, Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Consumer Appliances in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Home HVAC, Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
101 Pages
- Consumer Appliances in the US
- Euromonitor International
- November 2025
- List Of Contents And Tables
- CONSUMER APPLIANCES IN THE US
- EXECUTIVE SUMMARY
- Economic pressures reshape the US consumer appliances market
- KEY DATA FINDINGS
- CHART 1 Key Trends 2025
- INDUSTRY PERFORMANCE
- Tariffs and consumer behaviour shape market dynamics
- Economic pressures drive product segmentation
- CHART 2 Midea's U-Shaped Air Conditioner Aims at Affordability and Innovation Through Recall
- Continued demand for refrigeration appliances despite decline
- WHAT’S NEXT?
- Economic pressures and rising price sensitivity will reshaping purchasing patterns
- Consumers replace rather than repair them as durability declines
- Rising energy efficiency drives stronger competition between heat pumps and air conditioners
- CHART 3 Analyst Insight
- CHART 4 Growth Decomposition of Consumer Appliances 2024-2029
- COMPETITIVE LANDSCAPE
- Leading brands maintain dominance through diversified portfolios
- Emerging players and innovation drive market dynamics
- CHANNELS
- E-commerce gains share as consumers prioritise convenience
- Appliances and electronics specialists drives offline sales
- Small appliances thrive in e-commerce with diverse offerings
- PRODUCTS
- Multifunctionality and compact design drive innovation
- CHART 5 Air Fryers Increasing Functionality by Adding Self Cleaning Capabilities
- Health and wellness focus influences product development
- CHART 6 The Ninja Detect Blender Combines Smart Features and Multi-functionality for Wellness
- ECONOMIC CONTEXT
- CHART 7 Real GDP Growth and Inflation 2020-2030
- CHART 8 PEST Analysis in the US 2025
- CONSUMER CONTEXT
- CHART 9 Key Insights on Consumers in the US 2025
- CHART 10 Consumer Landscape in the US 2025
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- AIR CONDITIONERS IN THE US
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Despite economic uncertainty, demand remains strong
- CHART 11 Key Trends 2025
- INDUSTRY PERFORMANCE
- Strong market performance as consumer segmentation grows in importance
- CHART 12 GE Launches New Range of Air Conditioners with a Focus on Price Point
- HVAC market transitions to A2L refrigerant standard, staying power to be determined
- CHART 13 HVAC Market Transitions to A2L Refrigerant Standard, Staying Power to be Determined
- WHAT’S NEXT?
- Rising temperatures to drive air conditioner sales growth
- Split air conditioners to see further strong expansion
- Eco-friendly innovations and smart technologies to shape future development
- CHART 14 Analyst Insight
- COMPETITIVE LANDSCAPE
- Haier Group maintains lead while Midea faces recall
- Daikin-Copeland Joint Venture for US Market
- CHART 15 Eco-conscious and Efficient Options Weigh Heavily on HVAC
- CHANNELS
- Retail e-commerce leads air conditioner distribution through convenience
- Home products specialists and hypermarkets gain traction
- COUNTRY REPORTS DISCLAIMER
- DISHWASHERS IN THE US
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- US dishwasher sales decline for a second consecutive year
- CHART 16 Key Trends 2025
- INDUSTRY PERFORMANCE
- Volume sales decline amid economic uncertainty and poor housing market performance
- Smart features gain ground as energy efficiency remains key
- CHART 17 Bosch 500 Series Promises Energy Efficiencies in Addition to Additional Qualities
- Compact and adaptable designs meet urbanisation needs
- CHART 18 Danby's Countertop Dishwasher is Compact and Targets a Niche Consumer Base
- CHART 19 FOTILE Launches New Concept 3-in-1 Dishwasher in US Market
- WHAT’S NEXT?
- Growth expected to resume
- Premium built-in dishwashers to lead recovery
- Smart and AI-enhanced features to lead product innovation
- CHART 20 Samsung Launches New Concept 3-in-1 Dishwasher in US Market
- CHART 21 LG Smart Dishwashers Deliver Shorter Cycles and Provide Efficiency
- Regulatory uncertainty increases
- COMPETITIVE LANDSCAPE
- Haier and Whirlpool maintain lead through domestic production and brand loyalty
- CHANNELS
- Home and appliance specialists drive offline sales
- COUNTRY REPORTS DISCLAIMER
- FOOD PREPARATION APPLIANCES IN THE US
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Demand for multifunctional appliances fuels steady market growth
- CHART 22 Key Trends 2025
- INDUSTRY PERFORMANCE
- Consumers demand formats that support simplified and healthier home cooking
- CHART 23 Analyst Insight
- Multifunctional features and innovation drive blender market growth
- WHAT’S NEXT?
- Convenience and healthier cooking to shape future innovation
- Kitchen robots challenge traditional appliances with automation
- Market diverges as budget and premium segments expand simultaneously
- COMPETITIVE LANDSCAPE
- Top brands maintain leadership through innovation and trust
- CHART 24 Ninja Launches its New Detect Power Pro Blender with BlendSense Technology
- Bella boosts brand visibility with innovative compact kitchenware
- CHANNELS
- E-commerce drives sales with convenience and competitive pricing
- Hypermarkets and warehouse clubs remain stable offline channels
- PRODUCTS
- Vitaminx’s Ascent X combines performance with smart features
- CHART 25 Vitamix Launches its Ascent Blender Smart Features and Multiple Presets
- New KitchenAid blender enhances control and supports healthier meal preparation
- CHART 26 Kitchen Aid Launches Blender Hot or Cold Capabilities and Wide Range of Textures
- COUNTRY REPORTS DISCLAIMER
- HEAT PUMPS IN THE US
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Air to water heat pumps dominate through affordability and eco-conscious appeal
- CHART 27 Key Trends 2025
- INDUSTRY PERFORMANCE
- Heat pumps gains share from HVAC systems through incentives and affordability
- Lennox technology improves performance in colder climates
- CHART 28 Lennox Innovation Counters Efficiency Concerns for Winter Heating
- Consumers choose air to water heat pumps to reduce bills and environmental impact
- WHAT’S NEXT?
- Demographic trends and rising incomes support future market growth
- Sustainability and savings drive preference for air pumps
- CHART 29 Analyst Insight
- Tax credits boost appeal for energy efficient heat pumps
- COMPETITIVE LANDSCAPE
- Dandelion Energy simplifies geothermal installation with direct consumer model
- CHART 30 Dandelion Energy Leverages Geothermal Efficiencies to Scale the Geo Heat Pump
- LG’s new heat pumps strengthen its leadership
- Jetson Home disrupts installation model with integrated heat pump platform
- CHANNELS
- Technical complexity makes installation via professional contractors essential
- E-commerce supported by DIY sales and widened product selection
- PRODUCTS
- Low GWP refrigerant enhances Daikin’s cold weather performance
- CHART 31 Daikin Tackles Cold Climate Limits with New Water-Source Model
- Lennox launch addresses sub-zero heat pump concerns
- COUNTRY REPORTS DISCLAIMER
- HOME LAUNDRY APPLIANCES IN THE US
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Market remains stable amid economic and trade uncertainty
- CHART 32 Key Trends 2025
- INDUSTRY PERFORMANCE
- Consumers stretch product lifecycles amid persistent economic uncertainties
- Leading brands drive sustainability growth through energy-efficient laundry solutions
- CHART 33 Electrolux Front-Load Washers and Dryers Going Strong for Sustainability
- WHAT’S NEXT?
- Sustainability and smart AI features set to become increasingly prevalent
- Tariff policies heighten uncertainty
- Segmented consumer focus to remain important growth driver
- CHART 34 Hisense Targets Compact Living with Innovative Mini Washer-dryer Combo
- COMPETITIVE LANDSCAPE
- Leading companies maintain market share amid economic uncertainty
- CHART 35 Analyst Insight
- PRODUCTS
- AI-driven efficiency in laundry appliances
- CHART 36 Samsung Launches AI-Integrated Washer and Dryers Designed to Enhance Efficiency
- Appliances and electronics specialists lead offline sales channels
- COUNTRY REPORTS DISCLAIMER
- LARGE COOKING APPLIANCES IN THE US
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Market resilience underpins modest but steady growth
- CHART 37 Key Trends 2025
- INDUSTRY PERFORMANCE
- Premium features enhance value for budget-conscious consumers
- CHART 38 GE Looks to Include Multitude of Features While Remaining Affordable
- Home-cooking habits sustain strong demand for versatile cookers
- Segmentation strategy boosts innovation and competitive advantage
- WHAT’S NEXT?
- Energy-efficient cooking supports sustained growth
- Integrated kitchens drive demand for built-in appliances
- Smart technology integration informs innovation
- COMPETITIVE LANDSCAPE
- Major brands maintain leadership through loyalty and innovation
- CHANNELS
- Specialist stores leads distribution as consumers seek expert advice
- Seamless omnichannel experience essential for retailers
- PRODUCTS
- Copper Charlie oven promotes cleaner power usage and flexibility
- CHART 39 Copper Launches Plug-in Battery Storage Oven to Promote Cleaner Power Usage
- Bosch FlameSelect offers precise gas hob control
- CHART 40 Bosch's FlameSelect Cooktop Builds in Convenience for Gas-preference Cookers
- GE, Bosch, and Samsung lead with innovative features
- COUNTRY REPORTS DISCLAIMER
- MICROWAVES IN THE US
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Despite volume decline, value growth driven by premiumisation and multifunctionality
- CHART 41 Key Trends 2025
- INDUSTRY PERFORMANCE
- Segmented consumer focus driven by budget-conscious consumers
- CHART 42 Analyst Insight
- Premiumisation offers advanced features and technology
- CHART 43 Panasonic’s HomeChef Microwave Promises a Variety of Functions in One Form Factor
- CHART 44 GE Provides Value Offerings as Consumers Pivot Towards Wallet Conservatism
- CHART 45 Breville’s Combi 3 in 1 Highlights a Premium Multifunctional Offering
- WHAT’S NEXT?
- Manufacturers emphasise efficiency to reduce running costs
- Smart microwave formats growing in appeal amongst US consumers
- Trade policy changes and supply chain disruptions poses major threat
- COMPETITIVE LANDSCAPE
- Hair Group and Sharp Electronics maintain lead through diverse offerings
- Segmented consumer offerings support leading companies’ ranking
- CHANNELS
- Retail e-commerce the main sales channel owing to convenience and competitive pricing
- PRODUCTS
- Panasonic drives multifunctionality with innovative microwave designs
- COUNTRY REPORTS DISCLAIMER
- REFRIGERATION APPLIANCES IN THE US
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Premiumisation and smart features drive US market
- CHART 50 Key Trends 2025
- INDUSTRY PERFORMANCE
- Premium features drive value sales despite volume decline
- CHART 51 Miele Launched a Line of Premium MASTERCOOL Refrigeration Appliances
- Cross-vertical partnerships enhance multi-functionality
- WHAT’S NEXT?
- Smart features and premiumisation set to drive future growth
- CHART 52 LG Planning to Roll out ThinQ Globally after Seeing Success in US Market
- Wine coolers and chillers likely to lead growth
- COMPETITIVE LANDSCAPE
- Haier Group and Whirlpool Corp maintain market dominance
- CHANNELS
- Appliances and electronics specialists drive offline sales
- E-commerce growth constrained by consumer preferences
- COUNTRY REPORTS DISCLAIMER
- PERSONAL CARE APPLIANCES IN THE US
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Demand for advanced and health-focused beauty and personal care devices grows
- CHART 46 Key Trends 2025
- INDUSTRY PERFORMANCE
- Cautious spending supports growth in multifunctional appliances
- High-end hair care appliances with a health focus offer strong avenue for growth
- CHART 47 Dyson Supersonic r™ hair dryer: Bringing Professional Hairstyling Home
- WHAT’S NEXT?
- Health and wellness focus set to intensify
- Demand for multifunctionality here to stay
- Smart features and health trends to shape future business strategies
- COMPETITIVE LANDSCAPE
- Dyson and Shark Ninja drive new launches
- CHART 48 Shark Launches Limited-Edition Lightweight Multitasking Hair Dryer.
- CHANNELS
- E-commerce dominates personal care appliances sales
- Hypermarkets and health and beauty retailers remain stable
- PRODUCTS
- Rising demand for multifunctional personal care products
- AI drives notable change in hair care appliances
- CHART 49 Dyson Launches its Latest Intelligent Multi-Styler Hair Dryer
- COUNTRY REPORTS DISCLAIMER
- SMALL COOKING APPLIANCES IN THE US
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Growth driven by multifunctionality and premium features
- CHART 53 Key Trends 2025
- INDUSTRY PERFORMANCE
- Demand for both value and premium models fuels growth
- Air fryers grows with demand for multifunctional healthy cooking products
- Health and wellness trends drive demand for versatile cooking appliances
- WHAT’S NEXT?
- Steady market growth driven by health-conscious cooking solutions
- Smart features and digital commerce shape category landscape
- Polarised market divides budget and premium shoppers
- COMPETITIVE LANDSCAPE
- E-commerce fuels competition with innovative online brands
- New entrants and innovation drive competition and opportunities
- CHART 54 Analyst Insight
- CHANNELS
- Consumers continue to shift online in search of most favourable prices
- Appliances and electronics specialists thrive thanks to expert advice
- PRODUCTS
- GE’s pod less coffee machine exemplifies smart AI integration
- CHART 55 GE Expands its Portfolio With AI-Powered Coffee Maker
- Philips Airfryer 3000 supports healthier cooking at home
- CHART 56 New Philips Airfryer 3000 Series Single Basket Simplifies Healthy Cooking
- Ninja innovates with compact, multifunctional Crispi air fryer
- CHART 57 Ninja Crisp 4-1 a Portable Air Fryer Offers Multifunctional Usage
- COUNTRY REPORTS DISCLAIMER
- VACUUM CLEANERS IN THE US
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Modest growth in sales driven by affordability, innovation, and smart technology trends
- CHART 58 Key Trends 2025
- INDUSTRY PERFORMANCE
- Trade tariffs and supply chain disruptions limit volume growth
- Affordability and strategic pricing sustain appeal
- CHART 59 Hoover’s Affordable Handheld Vacuum Targets Niche Consumer Segments
- Advanced technology meets consumer demand for efficiency
- WHAT’S NEXT?
- Smart technology adoption propels growth in robotic vacuum cleaners
- Sustainability and smart technology drives innovation
- COMPETITIVE LANDSCAPE
- Bissel and SharkNinja lead in a concentrated market
- CHART 60 Ecovacs’ Robotic Offerings Promise Sustainable Performance Through Increased Efficiency
- Innovation and adaption sustain leading brands’ positions
- SharkNinja shifts production to avoid tariffs and cut costs
- CHANNELS
- E-commerce benefits from competitive pricing and product variety
- Tarif policies may impact e-commerce share in favour of offline retailers
- PRODUCTS
- Sustainability and energy efficiency shape innovation
- CHART 61 Analyst Insight
- Portable models attract urban consumers through versatility
- CHART 62 Dyson’s Cordless Stick: A Multifunctional Tech Offering
- COUNTRY REPORTS DISCLAIMER
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