Concentrates in Norway

Concentrates in Norway

Demand for liquid concentrates declined in 2019, which is the largest category in value terms. Traditional liquid concentrates are based on offering fruit flavours (particularly berries), which dominate off-trade volume sales, which although fairly mature, continued to gain share, while the smaller, more fashionable type of iced tea also gained volume share. Fruit-flavoured liquid concentrates, to a larger extent, target families, with well-known brands enjoying a local consumer base, which tend...

Euromonitor International's Concentrates in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Concentrates in Norway
Euromonitor International
December 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Increasing Maturity of Liquid Concentrates Needs Producers To Look To Innovation To Halt Further Decline
Leading Brands Look Beyond Traditional Fruit Flavours To Attract Young Consumer Base
Powder Concentrates Continues To Grow Supported by Demand for Iced Tea and Sports Drinks
Competitive Landscape
Lerum Fabrikker Retains Dominance Overall But Restricted To Liquid Format
Orkla Continues To Gain Share With Wider Product Portfolio
Demand for Private Label Wanes As It Is Unable To Compete With Innovation From Brands
Category Data
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 3 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 14 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 15 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Executive Summary
Improving Performance for Soft Drinks Supported by Diverse Offer of Reduced Sugar and Functional Products
Strong Growth for Energy Drinks As Producers Look To Focus on Healthier Variants
Long-standing Competition Between Two Established Players
Discounters Strengthens Dominant Position Due To Increasing Prices of Soft Drinks
Positive Performance for Soft Drinks With Further Focus on Developing Healthier Natural Or More Functional Products
Market Data
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 29 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 30 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Appendix
Fountain Sales in Norway
Sources
Summary 2 Research Sources

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