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Computers and Peripherals in Turkey

Publisher Euromonitor International
Published Aug 14, 2025
Length 23 Pages
SKU # EP20320951

Description

Volume sales of computers and peripherals have rebounded into positive growth in Turkey in 2025, following a double-digit slump seen in 2024. Meanwhile, value sales are stronger, being supported by high prices due to high inflation. Computers is the best-performing category of the two main categories, with this in part attributed to the ongoing popularity of gaming, notably in relation to the culturally specific “brotherhood purchasing” phenomenon, a peer-influenced behaviour where one individua...

Euromonitor International's Computers and Peripherals in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Computers and Peripherals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Computers and Peripherals in Turkey
Euromonitor International
August 2025
List Of Contents And Tables
COMPUTERS AND PERIPHERALS IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Volume sales of computers and peripherals rebound back into a positive performance
Lenovo maintains leading place in computers and peripherals, while Asus benefits from its popularity in gaming
Appliances and electronics retailers maintains its leading distribution position, albeit with retail e-commerce hot on its heels
PROSPECTS AND OPPORTUNITIES
Computers and peripherals will maintain flat-positive volume sales as inflationary pressures ease and value stabilises
Ongoing digital and technological advancements expected
Innovation will focus on key areas of development
CATEGORY DATA
Table 1 Sales of Computers and Peripherals by Category: Volume 2020-2025
Table 2 Sales of Computers and Peripherals by Category: Value 2020-2025
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
Table 5 Sales of Computers by Category: Business Volume 2020-2025
Table 6 Sales of Computers by Category: Business Value MSP 2020-2025
Table 7 Sales of Computers by Category: Business Volume Growth 2020-2025
Table 8 Sales of Computers by Category: Business Value MSP Growth 2020-2025
Table 9 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
Table 10 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
Table 11 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
Table 12 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
Table 13 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
Table 14 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
Table 15 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
Table 16 Forecast Sales of Computers by Category: Business Volume 2025-2030
Table 17 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
Table 18 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
Table 19 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030
CONSUMER ELECTRONICS IN TURKEY
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 20 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 21 Sales of Consumer Electronics by Category: Value 2020-2025
Table 22 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 23 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 24 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 25 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 26 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 27 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 28 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 29 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 30 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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