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Competitor Strategies in Innovation

Publisher Euromonitor International
Published Mar 27, 2026
Length 35 Pages
SKU # EP21075189

Description

This report uncovers how leading FMCG players are reinventing innovation for the next era of growth – shifting from activity to impact, embedding AI throughout the innovation chain and building resilience against structural market constraints. It shows why these strategic pivots matter now, and how forward-thinking companies can use them to secure competitive advantage, defend relevance and unlock the next wave of consumer value in an increasingly volatile marketplace.

Euromonitor International’s Competitor Strategies in Innovation report provides data and analysis on new product launch activity across digital shelf in a specific country. The reports explore what type of innovation is happening and in which retailers covering 50+ categories across the packaged food, drinks, health, beauty and home care sectors. Combining data on new brand and sub-brand launches, industry expertise and analysis of consumer trends, the Innovation Country reports unlock the latest insights on how and why categories are being disrupted within specific market.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Innovation market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

35 Pages
Introduction
AI is creating a new innovation advantage
How to win

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