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Card Rewards Evolve: Personalisation, Partnerships, Digitally Focus

Publisher Euromonitor International
Published Aug 07, 2025
Length 27 Pages
SKU # EP20320789

Description

As fintech companies increasingly drive innovation in card loyalty programmes, creating more value for consumers and merchants alike, understanding the evolving landscape of card loyalty programme innovation is crucial for issuers to remain competitive. Personalisation, digital-centric and merchant partnerships are all shaping the card loyalty space.

Euromonitor International's Card Rewards Evolve: Personalisation, Partnerships, Digitally Focus global briefing offers insight into the size and shape of the Payments and Lending market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and offers strategic analysis of key factors influencing the market.  Forecasts provide an invaluable perspective on market evolution and the criteria for success.  The briefing leverages Euromonitor International’s 360-degree coverage of the global payments’ landscape including insight on consumer debt.

Product coverage: Consumer Lending, E-Commerce in Proximity Location by Industry, Financial Cards and Payments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Payments and Lending market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Executive summary
Introduction
Next-level personalisation
Partnership and co-branding adding value
Digitalising loyalty and rewards
Conclusion

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