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Booking in South Korea

Publisher Euromonitor International
Published Sep 25, 2025
Length 14 Pages
SKU # EP20439197

Description

South Korea’s booking market has experienced solid growth in 2025 with this being driven by the recovery of both outbound and domestic travel demand. Despite inflationary and cost of living pressures consumers have continued to travel. Instead, of abandoning their travel plans they have adjusted their behaviours and displayed increased budget consciousness. This has resulted in a clear polarisation in consumer behaviour. Some travellers have focused on price-efficiency, relying on mobile-exclusi...

Euromonitor International's Booking in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Booking Offline, Booking Online, Business Travel, Direct Suppliers, Leisure Travel, Travel Intermediaries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Booking market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
Booking in South Korea
Euromonitor International
September 2025
List Of Contents And Tables
BOOKING IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Market sees polarisation with the focus on value and new experiences
Competition heats up as new and existing players explore new market opportunities
PROSPECTS AND OPPORTUNITIES
Positive outlook as consumer desire to travel remains strong
Players investing in expanding and improving their platforms to capture demand
CATEGORY DATA
Table 1 Booking Sales: Value 2020-2025
Table 2 Business Travel Sales: Value 2020-2025
Table 3 Leisure Travel Sales: Value 2020-2025
Table 4 Travel Intermediaries NBO Company Shares: % Value 2020-2025
Table 5 Forecast Booking Sales: Value 2025-2030
Table 6 Forecast Business Travel Sales: Value 2025-2030
Table 7 Forecast Leisure Travel Sales: Value 2025-2030
TRAVEL IN SOUTH KOREA
EXECUTIVE SUMMARY
Travel in 2025: The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 8 Surface Travel Modes Sales: Value 2020-2025
Table 9 Surface Travel Modes Online Sales: Value 2020-2025
Table 10 Forecast Surface Travel Modes Sales: Value 2025-2030
Table 11 Forecast Surface Travel Modes Online Sales: Value 2025-2030
Table 12 In-Destination Spending: Value 2020-2025
Table 13 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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