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Booking in South Africa

Publisher Euromonitor International
Published Nov 05, 2025
Length 13 Pages
SKU # EP20575524

Description

Value sales are rising for booking in South Africa in 2025, reflecting a marked shift toward premium, experience-led and purpose-driven travel. Despite inflationary pressures and uncertainty surrounding VAT adjustments, travellers continue to prioritise value and meaning in their travel decisions. This has led to robust demand for high-quality, curated experiences - particularly wellness-focused lodges, coastal retreats and luxury safari properties offering personalised service, sustainability c...

Euromonitor International's Booking in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Booking Offline, Booking Online, Business Travel, Direct Suppliers, Leisure Travel, Travel Intermediaries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Booking market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
Booking in South Africa
Euromonitor International
November 2025
List Of Contents And Tables
BOOKING IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shift towards premium and purpose-driven bookings
The rise of rogue travel - spontaneous and short-notice bookings
PROSPECTS AND OPPORTUNITIES
Mobile-first travel planning expected to sustain growth across the forecast period
Service integration and portfolio diversification to accelerate growth
CATEGORY DATA
Table 1 Booking Sales: Value 2020-2025
Table 2 Business Travel Sales: Value 2020-2025
Table 3 Leisure Travel Sales: Value 2020-2025
Table 4 Travel Intermediaries NBO Company Shares: % Value 2020-2025
Table 5 Forecast Booking Sales: Value 2025-2030
Table 6 Forecast Business Travel Sales: Value 2025-2030
Table 7 Forecast Leisure Travel Sales: Value 2025-2030
TRAVEL IN SOUTH AFRICA
EXECUTIVE SUMMARY
Travel in 2025: The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 8 Surface Travel Modes Sales: Value 2020-2025
Table 9 Surface Travel Modes Online Sales: Value 2020-2025
Table 10 Forecast Surface Travel Modes Sales: Value 2025-2030
Table 11 Forecast Surface Travel Modes Online Sales: Value 2025-2030
Table 12 In-Destination Spending: Value 2020-2025
Table 13 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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