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Booking in Malaysia

Publisher Euromonitor International
Published Oct 08, 2025
Length 16 Pages
SKU # EP20476107

Description

Further double-digit growth in retail current value sales is projected for booking in Malaysia over 2025. Across domestic and international tourism, the growing desire for distinctive, personalised experiences has been a key feature of development. This has provided notable opportunities for the further development of tourism in Malaysia, as travellers look for opportunities to immerse themselves in local cultures and try unique activities.

Euromonitor International's Booking in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Booking Offline, Booking Online, Business Travel, Direct Suppliers, Leisure Travel, Travel Intermediaries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Booking market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

16 Pages
Booking in Malaysia
Euromonitor International
October 2025
List Of Contents And Tables
BOOKING IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shift towards digital platforms reflects the normalisation of digitalisation
Strategic partnerships and collaborations are key ways to consolidate position and expand reach
PROSPECTS AND OPPORTUNITIES
AI, data-driven marketing and digital innovation to gain momentum in booking in Malaysia
Sustainable and wellness tourism and bleisure to add dynamism to the offer
CATEGORY DATA
Table 1 Booking Sales: Value 2020-2025
Table 2 Business Travel Sales: Value 2020-2025
Table 3 Leisure Travel Sales: Value 2020-2025
Table 4 Travel Intermediaries NBO Company Shares: % Value 2020-2025
Table 5 Forecast Booking Sales: Value 2025-2030
Table 6 Forecast Business Travel Sales: Value 2025-2030
Table 7 Forecast Leisure Travel Sales: Value 2025-2030
TRAVEL IN MALAYSIA
EXECUTIVE SUMMARY
Travel in 2025: The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 8 Surface Travel Modes Sales: Value 2020-2025
Table 9 Surface Travel Modes Online Sales: Value 2020-2025
Table 10 Forecast Surface Travel Modes Sales: Value 2025-2030
Table 11 Forecast Surface Travel Modes Online Sales: Value 2025-2030
Table 12 In-Destination Spending: Value 2020-2025
Table 13 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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