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Booking in Kenya

Publisher Euromonitor International
Published Dec 18, 2025
Length 13 Pages
SKU # EP20677017

Description

Retail value sales of booking rose in 2025, supported by coordinated government efforts to revitalise tourism, expand destination awareness and improve accessibility through enhanced air connectivity and infrastructure modernisation. Efforts to diversify Kenya’s tourism offer beyond core safari experiences into coastal, cultural and adventure circuits encouraged more trip planning among both domestic and international travellers. The combination of improved connectivity and stronger visibility h...

Euromonitor International's Booking in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Booking Offline, Booking Online, Business Travel, Direct Suppliers, Leisure Travel, Travel Intermediaries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Booking market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
Booking in Kenya
Euromonitor International
December 2025
List Of Contents And Tables
BOOKING IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Booking value rises as digital platforms, tourism promotion and improved accessibility strengthen purchase activity
Gametrackers leads the market and is the most dynamic performer as niche safaris and remote-access products gain momentum
PROSPECTS AND OPPORTUNITIES
Booking sales expected to rise as digital adoption accelerates, tourism demand expands and cashless travel ecosystems strengthen
Growth driven by digital partnerships, localised package development and stronger online visibility
CATEGORY DATA
Table 1 Booking Sales: Value 2020-2025
Table 2 Business Travel Sales: Value 2020-2025
Table 3 Leisure Travel Sales: Value 2020-2025
Table 4 Travel Intermediaries NBO Company Shares: % Value 2020-2025
Table 5 Forecast Booking Sales: Value 2025-2030
Table 6 Forecast Business Travel Sales: Value 2025-2030
Table 7 Forecast Leisure Travel Sales: Value 2025-2030
TRAVEL IN KENYA
EXECUTIVE SUMMARY
Travel in 2025: The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 8 Surface Travel Modes Sales: Value 2020-2025
Table 9 Surface Travel Modes Online Sales: Value 2020-2025
Table 10 Forecast Surface Travel Modes Sales: Value 2025-2030
Table 11 Forecast Surface Travel Modes Online Sales: Value 2025-2030
Table 12 In-Destination Spending: Value 2020-2025
Table 13 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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