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Booking in Hungary

Publisher Euromonitor International
Published Oct 17, 2025
Length 15 Pages
SKU # EP20490660

Description

Retail value sales of booking are showing a healthy performance in Hungary in 2025, driven by cautious optimism. After several years of turbulence spurred by the COVID-19 pandemic and broader economic instability, both domestic and international travel are on a steady rebound, with industry players anticipating moderate growth driven by shifting consumer behaviours and renewed interest in exploration. Rising passenger volumes and increasing average fares are contributing to the sector’s expandin...

Euromonitor International's Booking in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Booking Offline, Booking Online, Business Travel, Direct Suppliers, Leisure Travel, Travel Intermediaries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Booking market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

15 Pages
Booking in Hungary
Euromonitor International
October 2025
List Of Contents And Tables
BOOKING IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Cautious optimism drives positive booking sales
Szallas.hu Zrt leads travel intermediaries
PROSPECTS AND OPPORTUNITIES
Prospects remain strong for booking, with strategies to meet travellers’ needs
Travel market remains robust despite economic pressures
CATEGORY DATA
Table 1 Booking Sales: Value 2020-2025
Table 2 Business Travel Sales: Value 2020-2025
Table 3 Leisure Travel Sales: Value 2020-2025
Table 4 Travel Intermediaries NBO Company Shares: % Value 2020-2025
Table 5 Forecast Booking Sales: Value 2025-2030
Table 6 Forecast Business Travel Sales: Value 2025-2030
Table 7 Forecast Leisure Travel Sales: Value 2025-2030
TRAVEL IN HUNGARY
EXECUTIVE SUMMARY
Travel in 2025: The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 8 Surface Travel Modes Sales: Value 2020-2025
Table 9 Surface Travel Modes Online Sales: Value 2020-2025
Table 10 Forecast Surface Travel Modes Sales: Value 2025-2030
Table 11 Forecast Surface Travel Modes Online Sales: Value 2025-2030
Table 12 In-Destination Spending: Value 2020-2025
Table 13 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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