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Booking in China

Publisher Euromonitor International
Published Oct 07, 2025
Length 12 Pages
SKU # EP20476162

Description

Within leisure travel, leisure experiences and attractions is one of the most dynamic growth categories, as travellers in China increasingly seek immersive experiences, such as outdoor adventures and wellness retreats. Leisure car rental is growing well as road trips remain popular with travellers. Car rentals are benefitting both from larger vehicle fleets and appeal to an increasingly younger consumer base. According to CAR, one of the largest car rental providers in China, the post-90s genera...

Euromonitor International's Booking in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Booking Offline, Booking Online, Business Travel, Direct Suppliers, Leisure Travel, Travel Intermediaries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Booking market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
Booking in China
Euromonitor International
October 2025
List Of Contents And Tables
BOOKING IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Leisure experiences and car rental drive sales as business travel slows
E-commerce players flex their muscle in the travel booking industry
PROSPECTS AND OPPORTUNITIES
Bookings to grow at steady pace driven by leisure travel
Online bookings projected to increase with direct channel outpacing intermediaries
CATEGORY DATA
Table 1 Booking Sales: Value 2020-2025
Table 2 Business Travel Sales: Value 2020-2025
Table 3 Leisure Travel Sales: Value 2020-2025
Table 4 Travel Intermediaries NBO Company Shares: % Value 2020-2025
Table 5 Forecast Booking Sales: Value 2025-2030
Table 6 Forecast Business Travel Sales: Value 2025-2030
Table 7 Forecast Leisure Travel Sales: Value 2025-2030
TRAVEL IN CHINA
EXECUTIVE SUMMARY
Travel in 2025: The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 8 Surface Travel Modes Sales: Value 2020-2025
Table 9 Surface Travel Modes Online Sales: Value 2020-2025
Table 10 Forecast Surface Travel Modes Sales: Value 2025-2030
Table 11 Forecast Surface Travel Modes Online Sales: Value 2025-2030
Table 12 In-Destination Spending: Value 2020-2025
Table 13 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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