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Bleach in the US

Publisher Euromonitor International
Published Mar 04, 2025
Length 19 Pages
SKU # EP19813206

Description

Volume sales of bleach in the US continued to see a strong decline in 2024, with retail current value sales also falling slightly, although not showing the same level of decline, due to inflation. This trend was mainly because an increasing number of consumers opted for multi-purpose cleaners instead of bleach. An increasing number of consumers are simplifying their cleaning routine by choosing the convenience and gentler cleaning capabilities of multi-purpose cleaners, reducing the need for mul...

Euromonitor International's Bleach in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Bleach in the US
Euromonitor International
March 2025
List Of Contents And Tables
BLEACH IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Decline in volume and value sales of bleach as more consumers switch to multi-purpose cleaners
Consumers are leaving bleach behind for a holistic clean
Clorox’s 2023 cyber-attack leads to subsequent difficulties in the availability of its products
PROSPECTS AND OPPORTUNITIES
Continued decline as consumers switch to less harsh products
Leading brands to divest from low-growth opportunities
Opportunities for bleach could lay in its simplicity and price point
CATEGORY DATA
Table 1 Sales of Bleach: Value 2019-2024
Table 2 Sales of Bleach: % Value Growth 2019-2024
Table 3 NBO Company Shares of Bleach: % Value 2020-2024
Table 4 LBN Brand Shares of Bleach: % Value 2021-2024
Table 5 Forecast Sales of Bleach: Value 2024-2029
Table 6 Forecast Sales of Bleach: % Value Growth 2024-2029
HOME CARE IN THE US
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2019-2024
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2019-2024
Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home Care: % Value 2020-2024
Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 13 Distribution of Home Care by Format: % Value 2019-2024
Table 14 Distribution of Home Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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