Category: Beverages
Beverages market research reports by Euromonitor International
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Energy Drinks in Greece
Energy Drinks in Greece Energy drinks is one of the best performing soft drinks categories in Greece. Even though consumption has been steadily growing for several consecutive years, the landscape has yet to hit maturity and continues to grow. Factors that are contributing to growth include the re-o ... Read More
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RTD Coffee in Belgium
RTD Coffee in Belgium The RTD coffee landscape recorded a resurgence in volume growth in 2024, following a challenging 2023. Manufacturers stopped using single-use plastic cups, transitioning to more costly plastic bottles, significantly increasing prices and dampening sales. However, reinstating pe ... Read More
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Hot Drinks in the Netherlands
Hot Drinks in the Netherlands Hot drinks saw further decline in retail volume sales over 2024, compared to a slight rise in current value growth. Tea and coffee are both mature categories where there is limited scope to boost consumption. High prices stifled demand leading many consumers to reduce t ... Read More
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Soft Drinks in Greece
Soft Drinks in Greece Soft drinks volume sales remained flat overall in 2024, with a slowdown in on trade volumes and a more upbeat performance in retail volume sales. The milder weather proved favourable to soft drinks consumption with higher temperatures in spring boosting volume sales earlier tha ... Read More
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Hot Drinks in Greece
Hot Drinks in Greece Hot drinks in Greece felt the impact of wholesale commodity price hikes in 2024, resulting in higher off and on-trade prices in the category overall. In the case of coffee, this was linked to supply shortages linked to climate change, while higher transportation costs impacted a ... Read More
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Hot Drinks in New Zealand
Hot Drinks in New Zealand In 2024, hot drinks in New Zealand is set against the backdrop of inflation, which has reached more than 20-year highs, peaking at over 6% in recent years. While some inflationary pressures have started to ease due to reduced consumer spending amid the cost-of-living crisis ... Read More
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Soft Drinks in New Zealand
Soft Drinks in New Zealand Over the course of 2022-2023, inflation rates in New Zealand surged past 7%, as the country dealt with supply chain disruptions, infrastructure challenges, and the aftereffects of the Reserve Bank of New Zealand's (RBNZ) decision to reduce the Official Cash Rate (OCR) to r ... Read More
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Soft Drinks in Austria
Soft Drinks in Austria Soft drinks recorded minimal volume growth in 2024 with current value growth rising moderately in the face of higher average unit prices. The better performance in value terms stems from new product launches and higher production and resource costs, with both factors contribut ... Read More
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Carbonates in New Zealand
Carbonates in New Zealand Toward the end of the review period, a significant CO2 shortage in New Zealand heavily impacted the carbonates industry, caused by the country’s only domestic CO2 supplier halting production following an ammonia leak. This disruption affected not only carbonated soft drinks ... Read More
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Other Hot Drinks in the Netherlands
Other Hot Drinks in the Netherlands The other hot drinks category in the Netherlands remains very mature with limited scope to growth volume sales. Chocolate-based flavoured powder drinks is the dominant product type, but these are increasingly perceived as an unhealthy choice because they tend to b ... Read More
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Sports Drinks in Belgium
Sports Drinks in Belgium Sport drinks continued to experience growth in 2024, driven not so much by an increase in physical activity among the population, but by a rising health consciousness. Consumers are increasingly aware of the importance of proper hydration, during physical activity and daily ... Read More
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Carbonates in Argentina
Carbonates in Argentina Argentina's challenging economic situation in 2024 led to the widespread adoption of savings practices. This price sensitive behaviour was fuelled by fears of job loss and economic instability, resulting in a contraction in overall consumption. Lower-income households, which ... Read More
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Energy Drinks in Azerbaijan
Energy Drinks in Azerbaijan Energy drinks in Azerbaijan continue to demonstrate strong growth in 2024, building on already impressive expansion in recent years. This momentum is largely driven by their appeal among young consumers, who see energy drinks as similar to carbonates, which are popular ac ... Read More
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Asian Speciality Drinks in New Zealand
Asian Speciality Drinks in New Zealand Asian speciality beverages, once confined mainly to small Asian grocery stores, have increasingly found their way onto the shelves of mainstream grocery retailers across New Zealand in 2024. Traditionally, the category had a steady consumer base primarily compo ... Read More
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Energy Drinks in Denmark
Energy Drinks in Denmark In 2024, energy drinks in Denmark performed well, with both regular and reduced-sugar variants achieving positive growth. The reduced-sugar segment led this growth, driven by the continued appeal of health and wellness trends among consumers who seek lower-calorie options wi ... Read More
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Concentrates in New Zealand
Concentrates in New Zealand As cost-of-living pressures continue to influence consumer spending patterns in 2024, households in New Zealand are increasingly rationalising their expenditure, particularly on soft drinks. In this environment, consumer attention has shifted to categories that better ali ... Read More
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RTD Tea in Azerbaijan
RTD Tea in Azerbaijan RTD tea continues to experience strong growth in Azerbaijan in 2024, driven by its perception as a healthier alternative to other soft drinks. This positive momentum is further supported by the deep cultural roots of tea consumption in Azerbaijan and other Central Asian countri ... Read More
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RTD Tea in Egypt
RTD Tea in Egypt In 2024, the RTD tea landscape in Egypt experienced solid retail volume growth, driven by ongoing demand and heightened consumer awareness. Convenience remains the key factor propelling this expansion, as busy consumers increasingly seek on-the-go refreshment options. The category c ... Read More
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Coffee in the Netherlands
Coffee in the Netherlands In 2024, coffee in the Netherlands recorded another year of volume sales decline in the off-trade, due to the ongoing shift away from standard fresh ground coffee. Fresh ground coffee is traditionally used in drip filter coffeemakers in the Netherlands. However, fewer and f ... Read More
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RTD Coffee in Egypt
RTD Coffee in Egypt In 2024, RTD coffee saw strong off-trade volume sales of 6%, making it the second fastest-growing category within soft drinks in Egypt after energy drinks. Even though the category is growing relatively from a low base, the product's popularity has increased in 2024, especially w ... Read More
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Energy Drinks in Argentina
Energy Drinks in Argentina Despite the ongoing economic downturn in Argentina, which has particularly impacted the purchasing power of lower-income groups, total volume sales of energy drinks are experienced a slight increase. However, growth in the category has slowed, as consumers have become more ... Read More
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Concentrates in Argentina
Concentrates in Argentina The economic recession in 2024 has led to a significant loss of purchasing power among middle- and low-income socioeconomic groups. This challenged sales of concentrates throughout the year. However, the impact of declining purchasing power was somewhat mitigated by strong ... Read More
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Sports Drinks in Austria
Sports Drinks in Austria Sports drinks recorded strong volume and current value growth through Austrian off-trade channels in 2024. Growing health consciousness and fitness trends paired with the wider availability of sports drinks through grocery stores contributed to volume growth. New flavour lau ... Read More
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Bottled Water in Greece
Bottled Water in Greece The bulk of bottled water is consumed either at-home or on the go in Greece, since some tap water is not suitable for drinking, although it varies by region. On-the-go consumption increased in 2024 due to high temperatures, as the weather is a key driver of impulse sales. Cur ... Read More
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Fine Wines/Champagne and Spirits in Switzerland
Fine Wines/Champagne and Spirits in Switzerland Fine wines/champagne and spirits has recorded steady growth in current value terms in 2024 while seeing more modest growth in retail volume terms. Luxury spirits has been the most dynamic category fuelled by a growing interest in luxury whiskies among ... Read More
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