Category: Apparel
Apparel market research reports by Euromonitor International
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Childrenswear in Chile
Childrenswear in Chile Childrenswear in Chile struggled in 2023, primarily due to the challenging economic landscape marked by persistent inflation, which compelled local consumers to exercise caution in their discretionary spending patterns. With the elevated cost of living, families increasingly p ... Read More
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Sportswear in Chile
Sportswear in Chile Sportswear in Chile continues to gain momentum among local consumers, registering sustained growth since the reopening of retail post-pandemic. Sportswear has become the flagship category of apparel and footwear, not only due to its direct relationship with sports but also becaus ... Read More
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Footwear in Chile
Footwear in Chile Retail volume sales of footwear in Chile are rising in 2024, following 2023’s decline as a result of economic uncertainty and inflationary pressures. Value growth in 2023 was strongly influenced by price increases within the category, where the average price rose by 11%. This had a ... Read More
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Apparel Accessories in Chile
Apparel Accessories in Chile Retail volume sales of apparel accessories in Chile declined in 2022 and 2023, largely due to the prioritisation of purchases by Chilean consumers in response to inflationary pressures in the country. However, in 2024, the category is showing renewed signs of dynamism wi ... Read More
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Apparel and Footwear in Chile
Apparel and Footwear in Chile Apparel and footwear in Chile is showing significant signs of improvement in 2024 following a year marked by stagnation and low growth. The country has faced historically high double-digit inflation rates, in line with the region. However, after efforts by the Central B ... Read More
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Womenswear in Chile
Womenswear in Chile During 2022 and 2023, womenswear in Chile recorded modest growth as a result of inflationary pressures affecting the country. However, the category is regaining stronger momentum in 2024, especially as womenswear holds considerable value share within apparel and footwear in the l ... Read More
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Menswear in Chile
Menswear in Chile Retail volume sales of menswear in Chile have been experiencing a resurgence, posting double-digit growth in 2024. This growth has been primarily driven by the competitive pricing that has defined Chilean retail during the first half of the year, particularly among the private labe ... Read More
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Hosiery in Chile
Hosiery in Chile Retail volume sales of hosiery in Chile are rising strongly in 2024, following a marginal drop the previous year when the category was impacted by unfavourable weather conditions and low consumer spending. The improved performance in 2024 is being driven by a lower comparative base ... Read More
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Jeans in Poland
Jeans in Poland The jeans market in Poland is becoming polarised, with both premium and budget segments experiencing higher growth than the mid-priced segment. Premium jeans are in high demand as consumers seek superior quality and unique designs to stand out. Often, premium and super premium brands ... Read More
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Womenswear in Portugal
Womenswear in Portugal Over 2024, womenswear sales declined in volume and value terms due to the cumulative effects of inflation and rising interest rates on purchasing power. All segments except for super premium jeans recorded decline as consumers made cutbacks on womenswear expenditure. Consumer ... Read More
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Apparel Accessories in Norway
Apparel Accessories in Norway Apparel accessories in Norway faced further decline in volume sales over 2024, although there was a mild improvement in consumption year on year. Apparel accessories are purchased with less frequency compared to most apparel categories. With inflation rising in recent y ... Read More
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Hosiery in Portugal
Hosiery in Portugal In line with the broader trend, hosiery sales posted strong declines in 2024, as consumers limited expenditure and chose not to replace hosiery as often. Both sheer and non-sheer hosiery saw notable decline in current value sales as consumers switched to cheaper products. The lim ... Read More
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Apparel and Footwear in Poland
Apparel and Footwear in Poland Apparel and footwear in Poland witnessed a rebound in retail volume sales over 2024, despite the challenges caused by rising production costs and the high cost of living facing locals. Consumer purchasing power has increased thanks to higher wages and easing inflation ... Read More
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Sportswear in Norway
Sportswear in Norway Even though sportswear is very mature in Norway, it was the best performing segment during the pandemic in 2020 and 2021. Health and exercise became even more important during the pandemic with many stating that it was key for mental health. Norwegians, who are already very outd ... Read More
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Womenswear in Poland
Womenswear in Poland Womenswear in Poland is seeing an evolution in consumer preferences, particularly among fashion-conscious buyers. A growing number of Polish women are knowledgeable about various aspect of fashion, focusing on factors like fabric quality, tailoring, sustainability, and provenanc ... Read More
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Apparel Accessories in Portugal
Apparel Accessories in Portugal With consumers limiting their expenditure on all apparel and footwear in Portugal, apparel accessories naturally came under pressure as they are often deemed non-essentials. Consumption declined across all types of products. The milder winter in 2023-4 further weakene ... Read More
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Childrenswear in Portugal
Childrenswear in Portugal Childrenswear tends to perform better in Portugal during economic downturns, as parents try to minimise the impact on children. However, childrenswear volume and value sales declined in 2024, with all categories suffering. Competition has intensified with brands using promo ... Read More
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Footwear in Poland
Footwear in Poland While the polarisation trend is evident in both high-end and low-end footwear in Poland, mid-priced footwear is showing resilience. Local Polish brands are managing to hold their ground due to customer loyalty and quality products. Brands that provide traditional, durable, and wel ... Read More
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Hosiery in Romania
Hosiery in Romania Consumers in Romania are increasingly gravitating toward hosiery that makes a fashion statement and adds a new element to their outfit. Both sheer and non-sheer options are seeing a rise in demand for patterned, textured, and colourful designs. From classic fishnet and lace to bol ... Read More
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Menswear in Romania
Menswear in Romania The shift to back to office work boosted demand for professional menswear in 2023, especially suits and shirts. Although this trend was less pronounced in 2024, these categories remain staples in men’s wardrobes, with many consumers seeking affordable yet stylish options. Male co ... Read More
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Childrenswear in Taiwan
Childrenswear in Taiwan Sportswear is considered a dynamic segment in Taiwan’s childrenswear category. Children’s sportswear is available from key brands, including adidas kids, Puma kids, Nike kids, and Fila kids. The apparel typically features a number of functional benefits, such as odour-control ... Read More
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Apparel and Footwear in Portugal
Apparel and Footwear in Portugal In 2024, apparel and footwear in Portugal is facing major challenges due to the decline in consumer spending caused economic uncertainty and an unseasonably mild climate that impeded sales in the first half of the year. To combat declining sales, major brands relied ... Read More
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Apparel and Footwear in Romania
Apparel and Footwear in Romania Apparel and footwear in Romania is experiencing steady growth across multiple categories, fuelled by a combination of economic recovery, rising disposable incomes and shifting consumer preferences. The industry is rapidly adapting to post-pandemic consumer expectation ... Read More
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Apparel and Footwear in Norway
Apparel and Footwear in Norway Apparel and footwear in Norway witnessed a second year of volume decline in 2024, although the trend was less pronounced than in 2023. Despite the strong premiumisation trend, lower inflation and frequent discounting led to lower current value growth in 2024. Prices st ... Read More
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Menswear in Norway
Menswear in Norway Menswear in Norway faced declining volume sales in 2024 although current value sales rose modestly. Consumption is showing signs of improvement with demand stabilising after the impact of the pandemic and the high inflationary period. Indeed, in 2023 and 2024, shopping habits have ... Read More
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