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Air Treatment Products in Germany

Publisher Euromonitor International
Published Jan 20, 2025
Length 38 Pages
SKU # EP19535803

Description

Air Treatment Products in Germany


Retail volume sales of air treatment products in Germany are declining in 2024, although overall demand remains above pre-pandemic levels. Many local consumers are limiting their expenditure to essential purchases in the context of an unstable economy. For example, sales of air purifiers, which enjoyed a boom during the pandemic due to consumers’ interest in maintaining a clean living environment, are now declining as their function is perceived as less relevant by some. Similarly, the popularit...

Euromonitor International's Air Treatment Products in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Purifiers, Cooling, Dehumidifiers, Humidifiers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Treatment Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

38 Pages
Air Treatment Products in Germany
Euromonitor International
January 2025
List Of Contents And Tables
AIR TREATMENT PRODUCTS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Post-pandemic purchase reluctance and perceived irrelevance lead to decline in air purifiers, while demand for cooling appliances is driven by climate developments
Players that offer multifunctionality, efficiency and high quality are winning in the competitive landscape
Shift towards e-commerce driven by direct-to-consumer sales and value hackers
PROSPECTS AND OPPORTUNITIES
Climate change, housing market and heat pump trends will affect dynamics within cooling
Raising awareness of the benefits of air purifiers, while investing in multifunctionality, connectivity and AI
Energy efficiency and “right to repair” are important for local consumers
CATEGORY DATA
Table 1 Sales of Air Treatment Products by Category: Volume 2019-2024
Table 2 Sales of Air Treatment Products by Category: Value 2019-2024
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Table 5 Sales of Air Conditioners by Smart Appliances: % Volume 2020-2024
Table 6 NBO Company Shares of Air Treatment Products: % Volume 2020-2024
Table 7 LBN Brand Shares of Air Treatment Products: % Volume 2021-2024
Table 8 Distribution of Air Treatment Products by Format: % Volume 2019-2024
Table 9 Production of Air Conditioners: Total Volume 2019-2024
Table 10 Forecast Sales of Air Treatment Products by Category: Volume 2024-2029
Table 11 Forecast Sales of Air Treatment Products by Category: Value 2024-2029
Table 12 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2024-2029
Table 13 Forecast Sales of Air Treatment Products by Category: % Value Growth 2024-2029
CONSUMER APPLIANCES IN GERMANY
EXECUTIVE SUMMARY
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
Table 15 Replacement Cycles of Consumer Appliances by Category 2019-2025
MARKET DATA
Table 16 Sales of Consumer Appliances by Category: Volume 2019-2024
Table 17 Sales of Consumer Appliances by Category: Value 2019-2024
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 24 Sales of Small Appliances by Category: Volume 2019-2024
Table 25 Sales of Small Appliances by Category: Value 2019-2024
Table 26 Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 27 Sales of Small Appliances by Category: % Value Growth 2019-2024
Table 28 NBO Company Shares of Major Appliances: % Volume 2020-2024
Table 29 LBN Brand Shares of Major Appliances: % Volume 2021-2024
Table 30 NBO Company Shares of Small Appliances: % Volume 2020-2024
Table 31 LBN Brand Shares of Small Appliances: % Volume 2021-2024
Table 32 Distribution of Major Appliances by Format: % Volume 2019-2024
Table 33 Distribution of Small Appliances by Format: % Volume 2019-2024
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
Table 42 Forecast Sales of Small Appliances by Category: Volume 2024-2029
Table 43 Forecast Sales of Small Appliances by Category: Value 2024-2029
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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