Category: Air Freshener
Air Freshener market research reports by Euromonitor International
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Home Care in Portugal
In Portugal in 2024, local consumer confidence and the general economic landscape saw some recovery as interest rates declined, inflation slowed, and average incomes grew. This led to visible investment in new launches and innovation in home care. Nevertheless, private labels continued to see growth ... Read More
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Air Care in Croatia
Air care in Croatia is seeing a rise in the popularity of automatic air fresheners as consumers seek more convenient and hands-free solutions for maintaining a pleasant home environment. These automatic devices, which release fragrance at set intervals, are increasingly favoured for their ease of us ... Read More
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Air Care in Bosnia and Herzegovina
In 2024, air care in Bosnia and Herzegovina recorded a retail value sales rise of 2% while retail volume declined by 3%. As consumers continued to prioritise their purchases amidst the lingering effects of inflation, air care was challenged by being considered an unessential item. Consequently, cons ... Read More
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Home Care in Sweden
Sweden’s home care industry saw strong retail current value growth in 2024, though while retail volume growth was solid it lagged behind, reflecting a divergence in the pace of price increases and unit sales. Value growth was primarily driven by price increases, with the rate of these increases slow ... Read More
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Air Care in Slovakia
Air care in Slovakia saw an overall small drop in retail volume sales in 2024, although this was informed by a move away from spray/aerosol to other formats. This trend and price increases maintained positive, if slower, retail current value growth. In Slovakia, consumers of air care are keen to try ... Read More
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Air Care in Turkey
In 2024, the air care category in Turkey recorded positive retail volume growth, particularly within the spray/aerosol and electric formats. The spray/aerosol format, known for its traditional appeal and affordability, experienced modest growth, attracting budget-conscious consumers looking for cost ... Read More
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Air Care in Estonia
Air care products are performing well in Estonia in 2024 compared with other home care categories. The main driver of demand is the desire for a fresher environment, particularly in bathrooms. Also, growth in value terms is supported by continuous price inflation in the year. The standout performer ... Read More
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Air Care in Costa Rica
Following two years of significant hikes driven by the devaluation of the local currency (the colon – CRC) and rising raw material costs, air care saw a more modest increase in unit price during 2024. While the rate of growth in retail current value sales of air care slowed to single digits in 2024, ... Read More
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Air Care in Ukraine
The air care market in Ukraine experienced a significant double-digit decline in retail volume terms in 2024, marking the third consecutive year of contraction. Inflationary pressures have made Ukrainian consumers more price-sensitive, leading many to cut back on non-essential items. Despite this, t ... Read More
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Air Care in Portugal
In Portugal, the relevance of the fragrance trend was particularly important for air care in 2024. Post-pandemic, the idea of the home as a cosy, clean and comfortable space drove category growth. This was further supported by manufacturers investing in novel fragrances and rising pet ownership. Eur ... Read More
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Air Care in Azerbaijan
Air care in Azerbaijan in 2024 registered healthy current value and volume growth. Spray/aerosols continued to account for most value sales and also registered the highest current value and volume growth. The next most popular format is electric air fresheners, but volume sales fell in 2024. Electri ... Read More
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Home Care in Ukraine
The home care market in Ukraine is significantly influenced by external economic and demographic factors. The ongoing migration of people fleeing the war has led to a substantial reduction in the consumer base, resulting in decreased demand for home care products. Additionally, declining incomes amo ... Read More
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Home Care in Turkey
In 2024, the home care market in Turkey was significantly shaped by economic pressures, with double-digit unit price increases driven by hyperinflation. Amidst rising costs, consumers traded down or reduced their purchases of home care while opting for multi-purpose options to save costs. These beha ... Read More
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Home Care in Poland
Home care saw significant current value growth in Poland in 2024, with volume sales also rising. The local home care market continues to adapt to evolving consumer needs and economic pressures. In 2024, price adjustments slowed with inflation moderating compared to the previous year, though price se ... Read More
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Home Care in Azerbaijan
Home care in Azerbaijan registered modest current value and volume growth in 2024. While inflation eased, consumers continued to be price sensitive after several years of price increases and there was a degree of trading down. Also, players supported volume sales by offering frequents promotion and ... Read More
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Home Care in Costa Rica
In 2024, Costa Rica's GDP expanded for the fourth consecutive year, while inflation eased, and the foreign-exchange value of the Costa Rica colon (CRC) appreciated for the second consecutive year. This positive economic performance boosted demand for home care, with a modest acceleration in retail v ... Read More
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Home Care in Latvia
Home care in Latvia faced declining retail volume sales in 2024 with most categories reporting a stagnant performance. Price inflation continued to restrict consumer demand and was the main driver behind current value growth in some categories. The combination of low consumer confidence and high cos ... Read More
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Home Care in Slovakia
The major factor shaping the performance of home care in Slovakia at the end of the review period remained the relatively low purchasing power of consumers. Despite a slowdown in both the country’s rate of inflation and price increases in home care in 2024, local consumers remained careful with thei ... Read More
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Home Care in Croatia
Home care in Croatia witnessed a mixed performance in 2024 as current value sales increased amidst volume challenges. Strong value growth was evident across various categories, although the pace has slowed significantly year on year due to falling inflation. With inflation easing, consumer purchasin ... Read More
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Air Care in Poland
Air care registered current value growth in Poland in 2024. For Polish consumers, fragrance is a top priority in air care products, spanning use in various spaces, including bathrooms and living rooms. Scents that evoke freshness and comfort are considered particularly appealing. Euromonitor Interna ... Read More
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Air Care in Greece
Like most other home care categories, retail prices within air care decreased in 2024. However, this did not prevent sales from declining in retail volume terms in 2024 with the price drops doing little to persuade more consumers to buy these products. Air care remains a discretionary category and t ... Read More
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Air Care in Belgium
The air care category in Belgium continued to struggle in 2024, recording retail value growth of 1%, with a volume decline of 1%. This was largely due to air care being viewed as non-essential during a time of economic uncertainty. Due to inflationary pressures, many Belgian households re-evaluated ... Read More
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Air Care in the Netherlands
Much like other home care categories, air care has seen a slowdown in price increases in 2024. After the sharp inflationary rises in recent years, manufacturers have adjusted pricing strategies, opting for modest increases while focusing on maintaining value in their offerings. Despite the stabilisi ... Read More
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Air Care in South Africa
Air care in South Africa showed retail current value growth in 2024, maintaining the stable growth trend seen in recent years, with increases seen across all categories. Demand for air care products is supported by the rising trend of consumers shopping for mood-enhancing wellness products. As the n ... Read More
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Air Care in the Czech Republic
Air care in Czech Republic recorded rises in terms of both retail volume and current value sales in 2024. Since the pandemic, there has been a growing tendency to view the home as a sanctuary - a trend further strengthened by the cost-of-living crisis and persistently high inflation. Within this con ... Read More
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