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Air Care in Kenya

Publisher Euromonitor International
Published Feb 26, 2025
Length 15 Pages
SKU # EP19678605

Description

Candle air fresheners is still a niche area of the market in Kenya but these products are becoming more popular due to their dual function as both decorative items and air care products. Consumers are becoming increasingly drawn to products that provide a long-lasting fragrance while also enhancing the ambiance of their homes?. Candle air fresheners are also perceived to be safer in terms of the ingredients and are also perceived to be more environmentally friendly. The popularity of candle air...

Euromonitor International's Air Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

15 Pages
Air Care in Kenya
Euromonitor International
February 2025
List Of Contents And Tables
AIR CARE IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Candle air fresheners attracting interest
Consumers go electric in search of convenience
Car air fresheners seeing steady demand amid rising vehicle ownership.
PROSPECTS AND OPPORTUNITIES
Spray/aerosol air fresheners to face stronger competition from more modern formats
Low adoption in rural and low-income households likely to limit stronger growth opportunities
Health-conscious consumers expected to turn their back on traditional air care solutions
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2019-2024
Table 2 Sales of Air Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Air Care: % Value 2020-2024
Table 4 LBN Brand Shares of Air Care: % Value 2021-2024
Table 5 Forecast Sales of Air Care by Category: Value 2024-2029
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME CARE IN KENYA
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments.
What next for home care?
MARKET INDICATORS
Table 7 Households 2019-2024
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2019-2024
Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home Care: % Value 2020-2024
Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 13 Distribution of Home Care by Format: % Value 2019-2024
Table 14 Distribution of Home Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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