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Air Care in Italy

Publisher Euromonitor International
Published Feb 05, 2025
Length 20 Pages
SKU # EP19599515

Description

Sales of air care aimed at neutralising odours increased in 2024. Although the pandemic came to an end in 2024 financial pressures meant that consumers took more staycations and spent more time at home which increased the desire for products that could neutralise bad smells. This was even more the case in homes with pets, or where people like to cook strong smelling dishes or smoke. Indoor air quality has become an area of concern and attention since the pandemic and in some cases the presence o...

Euromonitor International's Air Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Air Care in Italy
Euromonitor International
February 2025
List Of Contents And Tables
AIR CARE IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Focus on indoor air quality helps sustain demand for air care despite the challenging economic situation
Instant release products show mixed results
Drugstores and e-commerce thriving thanks to wide product offer while global players continue to dominate sales
PROSPECTS AND OPPORTUNITIES
Air care players expected to focus on the wellbeing market while also looking to increase their visibility in stores and online
Air care faces new challenges and opportunities as consumers look to keep their home environment as pleasant as possible
Air care could undergo a period of polarisation with designer brands eyeing the market while private label players are also looking to expand
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2019-2024
Table 2 Sales of Air Care by Category: % Value Growth 2019-2024
Table 3 Sales of Air Care by Fragrance: Value Ranking 2022-2024
Table 4 NBO Company Shares of Air Care: % Value 2020-2024
Table 5 LBN Brand Shares of Air Care: % Value 2021-2024
Table 6 Forecast Sales of Air Care by Category: Value 2024-2029
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME CARE IN ITALY
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2019-2024
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2019-2024
Table 10 Sales of Home Care by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Home Care: % Value 2020-2024
Table 12 LBN Brand Shares of Home Care: % Value 2021-2024
Table 13 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 14 Distribution of Home Care by Format: % Value 2019-2024
Table 15 Distribution of Home Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Home Care by Category: Value 2024-2029
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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