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Air Care in Germany

Publisher Euromonitor International
Published May 02, 2025
Length 17 Pages
SKU # EP20010700

Description

Air care in Germany recorded a positive performance in 2024, driven by the increasing relevance of the fragrance trend. Post-pandemic, the concept of the home as a cosy, clean and comfortable space helped drive category growth. This was further supported by players investing in developing novel fragrances and increasing pet ownership. Furthermore, the high average unit price and greater demand for brands in the category enabled air care to achieve higher current value growth in 2024 than the pre...

Euromonitor International's Air Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

17 Pages
Air Care in Germany
Euromonitor International
May 2025
List Of Contents And Tables
AIR CARE IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Scented trend has positive impact on air care in Germany
Ambiance and comfort are key for local consumers of air care
Reckitt Benckiser gains leadership of competitive landscape in 2024
PROSPECTS AND OPPORTUNITIES
Air care is set to place strong emphasis on wellbeing
Visual aesthetic to be a primary focus
The diversification of distribution will also play a key role
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2019-2024
Table 2 Sales of Air Care by Category: % Value Growth 2019-2024
Table 3 Sales of Air Care by Fragrance: Value Ranking 2022-2024
Table 4 NBO Company Shares of Air Care: % Value 2020-2024
Table 5 LBN Brand Shares of Air Care: % Value 2021-2024
Table 6 Forecast Sales of Air Care by Category: Value 2024-2029
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME CARE IN GERMANY
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2019-2024
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2019-2024
Table 10 Sales of Home Care by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Home Care: % Value 2020-2024
Table 12 LBN Brand Shares of Home Care: % Value 2021-2024
Table 13 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 14 Distribution of Home Care by Format: % Value 2019-2024
Table 15 Distribution of Home Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Home Care by Category: Value 2024-2029
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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