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Air Care in Estonia

Publisher Euromonitor International
Published Feb 06, 2025
Length 15 Pages
SKU # EP19599683

Description

Air care products are performing well in Estonia in 2024 compared with other home care categories. The main driver of demand is the desire for a fresher environment, particularly in bathrooms. Also, growth in value terms is supported by continuous price inflation in the year. The standout performer in 2024 is again liquid air fresheners thanks to an increasing range on offer, more premium fragrances, and attractive packaging that ensures they are not an eyesore within a living space.

Euromonitor International's Air Care in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

15 Pages
Air Care in Estonia
Euromonitor International
February 2025
List Of Contents And Tables
AIR CARE IN ESTONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Air care in demand in 2024
Spray/aerosol air fresheners lead due to their affordability and convenience
Air Wick maintains its lead in 2024
PROSPECTS AND OPPORTUNITIES
Further moderate growth expected
Car air fresheners impacted by fewer smokers
Challenge of price increases and environmental concerns
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2019-2024
Table 2 Sales of Air Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Air Care: % Value 2020-2024
Table 4 LBN Brand Shares of Air Care: % Value 2021-2024
Table 5 Forecast Sales of Air Care by Category: Value 2024-2029
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME CARE IN ESTONIA
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2019-2024
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2019-2024
Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home Care: % Value 2020-2024
Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 13 Distribution of Home Care by Format: % Value 2019-2024
Table 14 Distribution of Home Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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