Artificial Intelligence: beyond the hype
Over the past few years, the issue of artificial intelligence (AI) has come to the fore among technological trends. Some years ago, big data and the Internet of Things (IoT) were among the leading technological trends as regularly analysed by specialist consultancies. A December 2017 IDATE survey of experts' opinions ranked AI first as the key technology for the 2025 horizon, ahead of Internet of Things (big data was ranked fifth, Seval, 2018). A February 2018 GSMA report states: Many regard 2017 as the year AI sprang out of fiction and fully entered the mainstream consciousness for the first time (GSMA, 2018a: p.4).
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook