Market Research Logo

European Animation Industry: Strategies Trends & Opportunities

European Animation Industry

Animation studios in European countries such as France and Spain have emerged as the market leaders in Europe. This is in part driven by the proactive steps taken by the governments of these countries by offering a range of tax breaks. The European animation studios started partnering to produce animation content for Television. These alliances resulted in content suited for local population. This is particularly seen in countries such as France, UK, Germany and Spain.

However the European animated feature film industry is still has not achieved the popularity and global appeal of their American counterparts. The feature film industry is more expensive and riskier. However this medium has attracted the interests of animators in Europe, who have been building on their capabilities of producing animation content for TV. International marketing is a key area for improvement for European animation studios. There are very few European films with trans-national success. This is partly due to the diverse cultural backgrounds. However this is undergoing change with a small number of local European productions enjoying European and global success. This includes films such as Chicken Run, Belleville Rendezvous etc.

TRENDS IN EUROPE

In France, the Centre de Nationale de la Cinématographi (CNC) provides a range of subsidies for animation projects to support both production and distribution. CNC also provides funds to support the production of pilot programmes, which gives French producers a competitive advantage in obtaining international sales. The Spanish animation industry has low labor costs relative to other Western European countries. It is therefore supported by work subcontracted from other European studios, including some from the UK. Spain’s top two producers are based in the Catalan region where the public service broadcaster, TV3 has been a key supporter of animation. Such support can make a significant difference to animators. Production of animation in Germany is also booming, with major studios centered in Berlin, Hamburg and elsewhere, often working in association with studios and support services in the former East Germany and other Eastern European states. With large investments from such major players as Bertlesmann, the Kirch Group and Ravensburger, German producers are well positioned to play an increasingly dominant role.Eastern Europe, which has a tradition of producing high quality animation, is also a beneficiary of the global expansion in animation. Again, one of the distinct advantages of Eastern Europe is low labor costs, and like Spain and the Far East, it benefits from work subcontracted from other territories.

INDUSTRY STRUCTURE OF GERMAN ANIMATION INDUSTRY

Unlike France - where the industry is very much based in Paris - Germany's lack of one main production center is something of a problem. But the federal structure does have its benefits since, as with live-action production, the German states vie with each other to attract animation studios to locate to their region by providing attractive incentives. This is reflected in the seven leading animation studios for the production of features: Hahn Film and Cartoon Film Rothkirch are based in Berlin, TFC Trickompany and Animationsstudio Ludewig in Hamburg, Motion Works in Halle, and Trixter Film and Munich Animation Film in Munich. Added to these players are the production companies active in the animation sector who do not have their own physical studio, ranging from Senator Filmproduktion and Greenlight Media through ndF neue deutsche Filmgesellschaft and RTV Family Entertainment to Warner Bros. Not to mention the many small outfits dotted around the country who work primarily for television or advertising such as Toons 'n' Tales, Scopas Medien and Studio Film Bilder.

The German animation film studios also work in part as networks since they often don't have the capacity for the production of a feature film. Moreover there are components like 3D animation which are only available in certain studios. Thus, The Little Polar Bear involved the cooperation of four German animation studios: Cartoon Film Rothkirch, Motion Works, Animations-fabrik Hamburg, and Animationsstudio Ludewig. About three animation features have been produced in Germany each year since 1997. A volume of annually seven to ten German films could be well managed by the local cinema market and would also give the studios the possibility to hold on to their valuable creative personnel and occupy them on a continuous basis. Three films annually, however, are not enough to keep the existing studio capacities busy. All feature film producers are therefore also producers of TV series at the same time.


  • European Animation Industry
    • Winds of Change
      • DEMAND FOR TV CONTENT
    • Feature Film Industry in Europe
      • Table SUCCESSFUL EUROPEAN FILMS FOR CHILDREN
      • MARKETING AND MERCHANDISING
    • Collaboration among European Studios
    • Drivers for Success
    • Trends in Europe
      • ANIMATION COST STRUCTURES IN EUROPE
    • Animation Movie Budgets in Europe
      • Table EUROPEAN ANIMATION FILM BUDGETS
      • Table EUROPEAN ANIMATED FILMS
    • Strategies and Models for Animation financing in Europe
      • ANIMATION FUNDING AGENCIES
        • Table ANIMATION FUNDING BODIES IN EUROPE
      • CENTRALISED ANIMATION FUNDING AGENCIES IN EUROPE
    • Television Series Developments in Europe
      • PITCHING TELEVISION SERIES TO BROADCASTERS
        • Table LEADING ANIMATION BROADCASTERS IN EUROPE
        • Table LEADING ANIMATION DISTRIBUTORS IN EUROPE
        • Table LEADING CHILDREN'S CONTENT BROADCASTERS IN EUROPE
    • Copyright Chain in Europe
    • Co-Production Strategies in Europe
      • CONTRACTUAL ISSUES
      • KEY RIGHTS IN CO-PRODUCTION AGREEMENTS
      • CO-PRODUCTIONS AND OUTSOURCING
    • Distribution Strategies in Europe
      • PRODUCER-DISTRIBUTOR CO-FINANCING PATTERNS
    • 3D Market in Europe
      • ADVANTAGES OF 3D
      • DISADVANTAGES OF 3D
    • Industry Constraints and Challenges
  • Animation Content Demand in Europe
    • Animation Content Required by TV Channels in Europe
      • Table ANIMATION CONTENT DEMAND FORECAST - TV CHANNELS IN EUROPE
  • Germany
    • Recent Movie Trends in Germany
    • History and Evolution
    • Foreign Influence
    • Early Attempts at Local Content Development
    • Later Attempts at Local Content Development
    • German Animation during the 1990s
      • Table ANIMATION FEATURE FILMS PRODUCED IN GERMANY
      • Table CHILDREN'S TV CHANNELS IN GERMANY
    • Changing Strategies
    • Industry Structure and Location
    • Size of Animation Industry in Germany
    • Key Players in the Industry
    • Co-Productions in Germany
    • Role of Television Channels
      • TERRESTRIAL TELEVISION
      • CABLE TELEVISION
    • German Animation funding
      • TYPES OF PUBLIC FUNDING IN GERMANY
      • FEDERAL FUNDING
      • REGIONAL FUNDS
        • Table REGIONAL FILM FUNDS IN GERMANY
      • PRIVATE FUNDING SOURCES IN GERMANY
        • Table FINANCING SOURCES FOR FEATURE FILMS IN GERMANY
        • Table FINANCING SOURCES FOR TV SERIES IN GERMANY
    • Animation Schools
    • Strategies for German Studios
    • Key Statistics about Animation Studios in Germany
      • Table ANIMATION STUDIOS IN GERMANY
    • Animation Studios in Germany
    • Animation Television Channels in Germany
  • UK
    • Industry Structure
    • Recent Movie Trends in the UK
    • Size of Animation Industry in the UK
    • Industry Success
      • Table ANIMATION FEATURE FILMS PRODUCED IN THE UK
      • Table CHILDREN'S TV CHANNELS IN THE UK
    • Challenges
    • Industry Skill Set
    • Role of Television Channels
      • TERRESTRIAL TELEVISION
      • CABLE TELEVISION
    • Animation Co-Productions in the UK
    • Strategies for Animation Studios in UK
    • Animation Studios in the UK
      • Table ANIMATION STUDIOS IN THE UK
    • Animation Television Channels in UK
  • Italy
    • Recent Movie Trends in Italy
    • Government Support
      • Table ANIMATION FEATURE FILMS PRODUCED IN ITALY
      • Table CHILDREN'S TV CHANNELS IN ITALY
    • Role of Television Channels
      • TERRESTRIAL TELEVISION
    • Challenges
    • Size of Animation Industry in Italy
    • Animation Co-Productions in Italy
    • Strategies for Animation Studios in Italy
    • Key Statistics about Animation Studios in Italy
      • Table ANIMATION STUDIOS IN ITALY
    • Animation Studios in Italy
  • France
    • Recent Movie Trends in France
    • Animation Co-productions in France
    • Size of Animation Industry in France
    • Television content production in France
    • Television production budgets in France
    • Investments by French TV channels in Animation
    • Cost per hour of Animation by French TV Channels
    • Challenges to French Animation Industry
    • Government Support
    • Financing in French Animation
      • TRENDS IN FINANCING SMALL BUDGET ANIMATION PRODUCTIONS IN FRANCE
        • Table COST BREAK-UP OF SMALL BUDGET ANIMATION PRODUCTIONS IN FRANCE
        • Table REVENUE SOURCE BREAK-UP FOR SMALL BUDGET ANIMATION PRODUCTIONS IN FRANCE
      • DISTRIBUTION
        • Table ANIMATION FEATURE FILMS PRODUCED IN FRANCE
        • Table CHILDREN'S TV CHANNELS IN FRANCE
    • Role of Television Channels
      • TERRESTRIAL TELEVISION
      • CABLE TELEVISION
    • Strategies for Animation Studios in France
    • Data of Animation Studios in France
      • Table ANIMATION STUDIOS IN FRANCE
    • Animation Studios in France
    • Animation Television Channels in France
      • FRANCE 5
  • Spain
    • Recent Movie Trends in Spain
      • Table ANIMATION FEATURE FILMS PRODUCED IN SPAIN
      • Table CHILDREN'S TV CHANNELS IN SPAIN
    • Value of Animation Industry in Spain
    • Size of Animation Industry in Spain
    • Government Support
      • PUBLIC FUNDING SYSTEM IN SPAIN
    • Role of Television Channels
      • TERRESTRIAL TELEVISION
      • CABLE TELEVISION
    • Animation Co-Production in Spain
    • Challenges
    • Strategies for Animation Studios in Spain
    • Key Statistics about Animation Studios in Spain
      • Table ANIMATION STUDIOS IN SPAIN
    • Animation Studios in Spain
  • Denmark
    • Table ANIMATION FEATURE FILMS PRODUCED IN DENMARK
    • Table CHILDREN'S TV CHANNELS IN DENMARK
    • Challenges
    • Strategies for Animation Studios in Denmark
    • Value of Animation Industry in Denmark
    • Size of Animation Industry in Denmark
    • Animation Co-Production in Denmark
    • Animation Funding in Denmark
      • Table ANIMATION STUDIOS IN DENMARK
    • Animation Studios in Denmark
  • Sweden
    • Recent Movie Trends in Sweden
    • Animation film market in Sweden
      • Table ANIMATION FILMS PRODUCED IN SWEDEN
      • Table CHILDREN'S TV CHANNELS IN SWEDEN
    • Challenges
    • Strategies for Animation Studios in Sweden
    • Key Statistics about Animation Studios in Sweden
      • Table ANIMATION STUDIOS IN SWEDEN
    • Animation Studios in Sweden
  • Hungary
    • Industry in Transition
      • CO-PRODUCTIONS
      • FULL LENGTH FILMS
        • Table ANIMATION FEATURE FILMS PRODUCED IN HUNGARY
        • Table ANIMATION STUDIOS IN HUNGARY
        • Table ANIMATION STUDIOS IN HUNGARY
    • Government Support
  • Russia
    • Animation Film market in Russia
    • Globally successful Russian animations
      • Table KEY RUSSIAN ANIMATION PRODUCTIONS
      • Table CHILDREN'S TV CHANNELS IN RUSSIA
    • Industry Drivers
    • Challenges
    • Industry Opportunities
    • Strategies for Animation Studios in Russia
    • Government support and Animation Funding in Russia
    • Animation Studios in Russia
      • Table ANIMATION STUDIOS IN RUSSIA
    • Value of Animation Industry in Russia
    • Size of Animation Industry in Russia
    • Statistics about Animation Studios in Russia
  • Norway
    • Recent Movie Trends in Norway
    • Key Animation Production Companies in Norway
      • Table ANIMATION STUDIOS IN NORWAY
    • Norway's first 3D Animated Feature Film
    • Animation Film market in Norway
      • Table KEY NORWEGIAN ANIMATION PRODUCTIONS
      • Table CHILDREN'S TV CHANNELS IN NORWAY
    • Industry Drivers
    • Challenges
    • Industry Opportunities
    • Strategies for Animation Studios in Norway
    • Animation Funding in Norway
    • Value of Animation Industry in Norway
    • Size of Animation Industry in Norway
    • Statistics about Animation Studios in Norway
  • Czech Republic
    • INDUSTRY EVOLUTION AND KEY ANIMATION PRODUCTIONS
    • Successful Czech animations
    • Key Animation Production Companies in Czech Republic
      • Table ANIMATION STUDIOS IN CZECH REPUBLIC
      • Table KEY CZECH ANIMATION PRODUCTIONS
      • Table CHILDREN'S TV CHANNELS IN CZECH REPUBLIC
    • Industry Drivers
    • Challenges
    • Industry Opportunities
    • Strategies for Animation Studios in Czech Republic
    • Animation Funding in Czech Republic
    • Value of Animation Industry in the Czech Republic
    • Size of Animation Industry in Czech Republic
    • Statistics about Animation Studios in Czech Republic
  • Turkey
    • Key Trends
      • Table COMMERCIALLY SUCCESSFUL TURKISH FILM PRODUCTIONS
    • Animation Studios in Turkey
      • Table ANIMATION STUDIOS IN TURKEY
    • Animation Schools in Turkey
      • Table ANIMATION SCHOOLS IN TURKEY
    • Government Support
    • Challenges
    • Industry Opportunities
    • Industry Drivers
    • Strategies for Animation Studios in Turkey
    • Data on Animation Studios in Turkey
  • Poland
    • Recent Movie Trends in Poland
    • Successful Polish animations
      • INDUSTRY EVOLUTION AND KEY ANIMATION PRODUCTIONS
    • Key Animation Production Companies in Poland
      • Table ANIMATION STUDIOS IN POLAND
      • Table KEY POLISH ANIMATION PRODUCTIONS
    • Animation Funding in Poland
    • Industry Drivers
    • Challenges
    • Industry Opportunities
    • Strategies for Animation Studios in Poland
    • Value of Animation Industry in Poland
    • Size of Animation Industry in Poland
    • Statistics about Animation Studios in Poland
  • Netherlands
    • Recent Movie Trends in Netherlands
    • Successful Dutch Animations
    • Key Animation Production Companies in Netherlands
      • Table ANIMATION STUDIOS IN THE NETHERLANDS
    • Animation Funding in Netherands
    • Industry Drivers
    • Challenges
    • Industry Opportunities
    • Strategies for Animation Studios in Netherlands
    • Value of Animation Industry in the Netherlands
    • Size of Animation Industry in Netherlands
    • Statistics about Animation Studios in Netherlands

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report