Global SVOD Forecasts 2018
The worldwide number of paying SVOD subscriptions will increase by 409 million between 2017 and 2023 to total 777 million. Eleven countries will have more than 10 million SVOD subscriptions by 2023.
China and the US will together account for more than half the world’s SVOD subscriptions by 2023. China will have the most SVOD subs from 2019 – despite multiple subscriptions being commonplace in the US. China will have 235 million SVOD subscribers by 2023 – up from 97 million in 2017.
Simon Murray, Principal Analyst at Digital TV Research, said: “The US will have 208 million SVOD subscriptions by 2023; up by an impressive 76 million on 2017 despite its relative maturity. Its share of the global market will fall from 36% in 2017 to 27% by 2023.”
By 2023, Netflix will contribute 192 million (25% of the 777 million subscriptions), Amazon Prime Video 120 million (15%), China 235 million (30%. Neither Netflix or Amazon Prime Video operate in China) and 230 million “others” (30%). Netflix will add 82 million subs between 2017 and 2023.
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